Mobile data plans - what is fair use?

Post on 22-Apr-2015

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Thoughts on how mobile phone network operators should be operating their "fair use" policy for flat rate data plans.

Transcript of Mobile data plans - what is fair use?

What is fair use?A Discussion & Debate but hopefully not an all out riot!

Points to Bear in Mind

Points to Bear in Mind

• Fair <> Unfair

Points to Bear in Mind

• Fair <> Unfair

• Therefore what is unfair use?

Points to Bear in Mind

• Fair <> Unfair

• Therefore what is unfair use?

Points to Bear in Mind

• Fair <> Unfair

• Therefore what is unfair use?

• Social Precedent

Points to Bear in Mind

• Fair <> Unfair

• Therefore what is unfair use?

• Social Precedent

• All You can eat buffet

Why do we need it

Why do we need it

Why do we need it

• Session time doesn’t work in an always on world

Why do we need it

• Session time doesn’t work in an always on world

• Users don’t understand data volume

Why do we need it

• Session time doesn’t work in an always on world

• Users don’t understand data volume

• Flat rate is needed to encourage take up

Why do we need it

• Session time doesn’t work in an always on world

• Users don’t understand data volume

• Flat rate is needed to encourage take up

• 24x7 maxed out connections would kill the networks!

Definition of Fair?Oxford Dictionary

• Just or appropriate in the circumstances.

• Treating people equally

Appropriate In The Circumstances:

Appropriate In The Circumstances:

• Therefore 20Gb for your home broadband is not the same as 20Gb on your mobile.

Appropriate In The Circumstances:

• Therefore 20Gb for your home broadband is not the same as 20Gb on your mobile.

• All you can eat: Lunch vs. Dinner

Treating People Equally:

Treating People Equally:

• Fair to the network operator (who`s a business)

Treating People Equally:

• Fair to the network operator (who`s a business)

• Fair to the customer

Treating People Equally:

• Fair to the network operator (who`s a business)

• Fair to the customer

• Fair to other users of the network.

Treating People Equally:

• Fair to the network operator (who`s a business)

• Fair to the customer

• Fair to other users of the network.

• If you take all the food people behind you won`t be happy, if everybody did it the restarant would close.

Appropriate:

Appropriate:

• Depends on what other people are doing.

Appropriate:

• Depends on what other people are doing.

• Should use in the early hour of the morning be treated the same as at peak time?

Fair Use is relative!

• Relative to what you pay

• Relative to what others are doing

• Relative to time of day

• Relative to type of service

Proposal

• A Fair use policy should never had a defined limit, instead it should be a multiple of the average use.

Proposal

• A Fair use policy should never had a defined limit, instead it should be a multiple of the average use.

• Eg if most users consume 200mb and you use 50Gb thats unfair!

Proposal

• A Fair use policy should never had a defined limit, instead it should be a multiple of the average use.

• Eg if most users consume 200mb and you use 50Gb thats unfair!

• But if most users consume 30Gb and you consume 50Gb thats fair :-)

Proposal

• A Fair use policy should never had a defined limit, instead it should be a multiple of the average use.

• Eg if most users consume 200mb and you use 50Gb thats unfair!

• But if most users consume 30Gb and you consume 50Gb thats fair :-)

Proposal

• However there is wide variation in users, but everyone wants flat charging.

• However there is wide variation in users, but everyone wants flat charging.

• Therefore Tiers of Service:

• However there is wide variation in users, but everyone wants flat charging.

• Therefore Tiers of Service:

• Small, Medium, Large users, all unlimited but £10, £20, £30 per month.

• However there is wide variation in users, but everyone wants flat charging.

• Therefore Tiers of Service:

• Small, Medium, Large users, all unlimited but £10, £20, £30 per month.

• You are only compared to others on the same tier.

• The actual figures would need to be worked out for each service

• Users need to be educated

• .......?

To Do: