Mobile is the new InternetAre you ready this time?

5.7Billion mobile phone

subscribersOver one Billion are already smartphone subscribers

(have you engaged with your full audience potential?)

Source: Global mobile statistics 2012

Over 25billion

iPhone apps

downloaded.

(still not engaged with your full audience potential?)

How many of them were yours?

77% of

Job Seekers

use Mobile Job

Search Apps

(still not engaged with your full audience potential?)

Is your brand available/visible?

Source: Beyond.com Career network

It’s not too late!Expert help is at hand0

(Time to be engaged with your full audience potential)

Welcome to our world0 Developing world class, award winning, innovative,

mobile

recruitment apps is our expert specialty0

You will be in good companyInvesting in the right mobile recruitment model

for your immediate business plans and future strategy.

Why is Mobile so

important today?

By the end of 2013

research shows us that0 50% of all internet traffic will

come from Desktop PCs00 and 50% will come from

Mobile phones!

Source: Morgan Stanley

And by 2014 it is expected that mobile internet traffic will exceed

desktop traffic.

Do you know how many people

are viewing your careers

website via a mobile phone?

If you use Google Analytics you can now

track users that visit your site via a mobile0

Simply click on Mobile and

then overview to see how

your mobile traffic is

growing.

As well as building Mobile apps we also own

a UK job Search Engine.

On average our site receives

around 350,000 users every month.

2010 2011 2012

2.93% 8.56% 21.12%

These are the percentage of users that visited our site via a mobile phone0

By the end of 2012 we expect our mobile traffic to be 1/3 of all our traffic

This is the experience a jobseeker would

see if we were not optimised for mobile

Here is what the jobseeker sees today, the

same great jobs just much easier to use.

Did you know that: Google and other

search engines are starting to rank

companies with mobile optimised sites

higher in its mobile search results than

those without?

Currently there are 2 different ways

that mobile traffic is calculated.

Last year: more time was spent using mobile

web, this year apps have overtaken mobile

web.

Make sure: when you are considering a mobile

solution that you try to do Apps and a Mobile

site to maximise the full potential of Mobile.

“What's most remarkable about this paradigm shift”, says Flurry's Charles

Newark-French, “is how quickly it came about. In less than 3 years, mobile

apps, and primarily those on iPhone and Android, now surpass both

desktop and mobile Web use.”

77% of job seekers are using Mobile –

here’s how they are using it(

Being able to job search anytime,

anywhere

I don't use a mobile job search app

It is a discreet way to search for a job

Quickly react to new job postings

The #1 ReasonJob Seekers Use a Job Search App

Source: Beyond.com Career Network – Mobile Jobs App Data and Poll Survey

36.27%

22.29%

17.65%

23.79%

People are relying

more and more

on mobile devices

to interact with the

world around

them – and that

trend extends to

the job search

process.

77%

•According to comScore the UK has 2.8m jobseekers a month accessing job listing from a mobile device, with 67% looking daily.

•The KPCB Meeker report shows that smartphone USA market penetration is fast approaching 60% and the signs of growth are

not slowing. For reference traditional Internet has just passed 80% market penetration.

•In the UK there are 39m 3G subscriptions which are more subscriptions than households.

We are the worlds leading provider of Mobile

Career Apps and Mobile Career Sites.

We can design and build your native apps on0

iPhone, iPad, Android, Windows 7, Blackberry

and Mobile optimised HTML sites.

The design and features of a typical corporate app0

Load screen, appears for

about 2 seconds whilst the

app loads.

Home page with

navigation, latest video

and latest Tweets

Twitter and Facebook can

be fully integrated in to the

app

The design and features of a typical corporate app.

Jobseekers can respond

to Twitter, follow or re

tweet

Video playlist can also

be fully integrated into

the apps

Blogs are a great way

for the jobseeker to

learn more about what

others think

The design and features of a typical corporate app.

Job search with Job

Alerts for new job rolesView the full job

description.

Job Results, those in

grey text means we have

already viewed that job

The design and features of a typical corporate app.

View jobs on a map

taken from your search

results

Learn section allows

jobseeker to find out

more details about the

business

One of the screens from

the learn section,

Brands

The design and features of a typical corporate app.

Probably the most relevant and important feature of

the app is “Job Notifications”

This cool feature saves the details of

each search created by the

jobseeker. Then when a new job goes

live that matches the saved search

the phone is sent a notification

alerting the jobseeker that there is a

new job available!

Chris Hoyt from PepsiCo:

Matthew Jeffery’s from

Autodesk:

Just some of our other clients that you will

know0

Arie Ball and Anthony

Scarpino from Sodexo:

Kat Drum from RIM:“Allthetopbananas are pioneers in the

recruitment mobile app industry. I would

recommend their services to anyone

looking for a mobile solution for

their business.”

Kat Drum

“The innovative and collaborative

individuals that make up the ATTB team

make them an ideal partner for

developing mobile recruitment solutions

for your business.”

Anthony Scarpino

Our Clients0

Case study

• PepsiCo launched their Apps at the start of March 2011. The following stats are from the first 60 days from the Apps going live. It was a soft launch only in the US, with the Apps only being featured in only 2 places; on their careers website and in the App stores.

• They had received over 3500 downloads of their app’s, these had come only from the App stores and their careers website.

• Out of the 3500 downloads, 85% of the candidates had PUSH Notification job alerts set up on their device for targeted jobs they are interested in.

• When tracking the candidates that came from their Apps, they have hired 2 new employees and have 10 in the recruitment process. Again, this was within the first 60 days of launch.

• Apart from the job search section, the Connect section which includes their social media, video and blogs content were the most visited areas.

• Because of the initial success from the Mobile Career App’s Pepsico will very soon be launching a huge marketing campaign to promote their Mobile Careers solutions. We are also launching their Mobile HTML Site very soon.

• Sodexo launched their Apps into the US market in March 2012.

• They launched on the iPhone, Android and iPad platforms and offered the unique feature

allowing users to choose what type of candidate they were e.g. current employee or looking

to work at Sodexo for the first time.

• The App allows candidates to search for jobs and also use their current Sodexo profile to

apply for vacancies within the Apps.

• Within the first 5 weeks of the Apps being promoted only on their Career Site and the App

stores, they had received over 1300 downloads of their Apps.

• From the 1300 downloads Sodexo had received 5 brand new hires directly from their Apps.

• Sodexo also allow candidates to view and engage with their social media channels like

Facebook, Twitter and YouTube.

Case study

Platforms and packages

Gold package x 5 platforms

Recommended platforms: iPhone App, Android App, Mobile site,

iPad App & Android Tablets

Silver package x 4 platforms

Recommended platforms: iPhone App, Android App, Mobile site &

iPad

£17,500 year 1 - each additional year

£6500

£22,000 year 1 - each additional year

£8000

Bronze package x 3 platforms

Recommended platforms: iPhone App, Android App

& Mobile Site

£12,500 year 1 - each additional year

£5000

For more than 5 platforms please speak to your sales contact

Choose from the following platforms; iPhone, Android, iPad, Android Tablets, Windows,

Blackberry & Mobile Optimised Site

All you have to do now0Call one of our dedicated expert advisors on:

0844 800 1616 or email sales@allthetopbananas.com