Post on 11-Sep-2020
moaconcept
COMPANY PROFILE
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moaconcept
1. WHO WE ARE
2. OUR STORY
3. WHAT “ARTS” MEANS TO US
4. OUR MISSION
5. PARTNERSHIP AND LICENSING
6. MOACONCEPT IN NUMBERS
7. OUR PEOPLE
8. PRODUCTION
9. COMMUNICATION
10. DISTRIBUTION
11.
12. BRAND
13. COLLECTION MASTER OF ARTS
14. PLAYGROUND
MOACONCEPT FOUNDATION
COLLECTION
INDEX
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Moaoncept is a collaborative project
conceived by a group of young Italian
designers. Art is our raison d’être.
We believe in powerful evolution
through creativity.
Moa Concept combines artistic
inspiration with an awareness of the
current luxury market.
The dialogue between consumer and
creator is integral to the MOA
concept; we create products that
inspire our customers to seek
adventure and actively engage with
the world around them.
WHO WE ARE
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1.
Based in Florence, the Moaconcept is
imbued with an innate sense of Italian
sophistication and style, but led by
an international mindset.
We lead by example, demonstrating
new ideals and presenting a fresh
way of thinking, but we are not
esoteric or inaccessible.
MOA Concept welcomes the
collections Master of Arts and
Playground, both of which are
produced and distributed by
Fashiongate srl.
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2.
WE ARE BORN IN 2013
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OUR STORY
The history of Moaconcept starts in Florence in
2013 with the encounter of a group of young Italian
designers with different international experiences
and with a great passion for art and design.
Master of Arts represents the historic brand
created in 2013, with which the company begins
its development path.
In 2015 the company settles an agreement with
Disney and starts living a a phase of continuous
growth, thanks to its creativity in reinterpreting the
iconic Mickey Mouse in its shoes.
Considering the development, the company starts
structuring at an organizational level and in 2018,
creates the Playground line in order to meet the
market demand of the younger audience.
In 2019 another important agreement is settled
with Warner Bros and the Looney Tunes license is
signed.
1.
3.
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WHAT
MEANS TO US
“ARTS”
We love art in all its expressive forms,
particularly those which are new, niche and
unconventional.
We have teamed up with young,
independent artists to express their
creativity through the eyes of the
Moaconcept brand.
Mr. Thoms, Joachim and Tv Boy are the first
street-artists with whom Moaconcept has
created original capsule collections.
Past collaborations include visual artist
Moneyless, who created original stage
backdrop art for the Mengo Festival 2018
and a project with King Rusto, who created
artwork for the Playground stand at Pitti
Uomo 2019.
For FW19/20, we have collaborated with
Studio Pandi, a small independent design
studio, on a limited edition shoe. #artbringsustogether
1.
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4.
Change is what happens when ideas come together.
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OUR MISSION
Our mission is to inspire, educate and encourage those who dare to be unique and independent.
We celebrate self-expression and create products that embody art and creativity.
We design for people who aren’t afraid to think outside of the box and actively live in the moment, rather than observing from the outside.
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5.
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PARTNERSHIPS AND LICENSING
We approach all we do with a
collaborative mindset.
From collaborations with upcoming
street artists, to our award-winning
Disney licensed project, we are
inspired by sharing creative ideas.
Disney represents the historic
collaboration of Moaconcept.
In 2016, we were awarded
Disney Licensee of the year.
Since 2015, our Disney
collaboration has resulted in
sales valued at over 6 million.
We launched our collaboration
with Swarovski for Fall/Winter
2018, in which we presented a
collection of limited edition
crystal embellished sneakers.
In 2019 an agreement was
signed with Warner Bros.
The first collection inspired by
the iconic characters of the
Looney Tunes family was born
in the 2020 spring / summer
season.
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Master of Arts / Disney
spring/summer 2019
Master of Arts / Swarovsky
spring/summer 2019
Playground / Looney Tunes
Fall/winter 2019-2020
6.
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MOACONCEPT
IN NUMBERS
Our in 2018
increased by 19%.
EBITDA In 2017/2018, our
growth turnover
increased by 20%.
60% of our turnover is
Italian based, with the
remaining 40%
split across the globe.
We are currently stocked
in
worldwide.
50 countries
Neverthless the market
contraction, the company has
been gradually growing since
2013, expanding its presence
also in foreign countries
(especially thanks to licences
and collabs) and establishing
as a solid and healthy
company.
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We are endlessly inspired by the people around us, from our design and
marketing team to the unfailing dedication of our operations staff.
Headed up by CEO, Matteo Tugliani, we believe in a holistic approach to
collaboration; we are united in our values, ideologies and most
importantly, our love of art.
We are proudly inclusive and uphold a perspective that is authentic and
relatable. Cultural diversity is in our roots and seek to represent our
people, both staff and customers.
OUR PEOPLE
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7.
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Matteo TuglianiCEO
Nicola Artegiani
SHIPPING
CUSTOMER
SERVICE
Manager
Assistant
Andrea Puccianti
Pamela Maccherini
ADMINISTRATION
Enrico PietrelliOPERATIONS
MARKETING
COMMUNICATION
STYLE
DEPARTMENTCOMMECRICAL
DIRECTOR
Giulia Cencetti
Cecilia Finocchiaro
Italy
Foreign
Ilaria Crini
SALES
Marta Valtorta
Ginevra Netti
Carolina Miceli
Marketing Manager
Communication Manager
Federico Lomys
Elisa Zanetti
Production Manager
Junior designer
Product technician
Melissa Rossetti
Jacopo Vita
Andrea Ruggeri
Moaconcept uses internal and external
collaborators, who define a functional and
dynamic structure.
PRODUCTION
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8.
T h e
procuction of
Moaconcept collections
is split between Italy and
Indonesia. Italy is home of our design
studio, where modelling, research and
development take place. Production of
our collections takes place in Indonesia
and China. We were proud to harness
the advanced technology found in our
indonesian factories which specialise in
sneakers production. All product are
subjected to a high level of quality
control, including the
“100.000 steps
test”.
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COMMUNICATION
9.
Communication is key to the continued
growth of Moaconcept. Equipped with a
deta i led unders tand ing of our
consumers, we employ both proven
advertising tools and new digital
communication methods to strengthen
our image and identity.
We understand our audience’s need to
consume culture and their openness to
new ideas, both political and societal,
which are reflected in all aspects of their
life.
We understand the social-first approach
to purchasing, which is why our
dedicated team are focused on our
growing social networks and growing
the new e-commerce plat form,
www.moaconcept.com .
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In 2018, Moaconcept has been the
official sponsor of Emma Villas, the Siena
volleyball team competing in the Italian
national A1 championship.
We have an established and growing
presence in the industry and faithfully
attend the main trade shows worldwide
including Pitti Imagine Uomo, Premiere
Classe Paris, Premium Berlin, MICAM
Milan.
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Filippa Lagerback / Tv presenter Matilde Gioli / Italian actressGreta Scarano / Italian actress
COMMUNICATIONS | testimonials
10.
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DISTRIBUTION
Moaconcept is distributed in the finest boutiques and
department stores internationally, with current stockists
located over 50 countries.
Stockists include:
FLOW RUN, Firenze
HARVEY NICHOLS, Londra Edimburgo, Hong Kong
KADEWE, Berlino
LA RINASCENTE, Milano, Roma
LE BON MARCHE, Parigi
LEVEL SHOE DISTRICT, Dubai, Abu Dhabi
SUGAR, Arezzo
TSUM, Kiev
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www.moaconceptfoundation.com
info@moafoundation.com
Https://www.instagram.com/moafoundation/
MOACONCEPTfoundation
Asia Sbrugnera winners at Body diversity contest
Moaconcept Foundation O.N.L.U.S. was born in 2018.
Our project has social utility goals in the field of
environmental proposing and carrying out training,
research and the dissemination of cultural and artistic
activities in general.
The Foundation, in particular, wants to become a platform
that supports Art and creativity, innovation and design,
and wants to help new artists and new expressive forms
to emerge.
We do believe Art is a knowledge engine and therefore an
endless source of inspiration for everybody. Art can
improve our perception of the world, open our mind and
enhance our attitude to change.
Art not only inside museums, but everywhere, outside the
common paths. Art also in the streets where it can add
value to places and thus people.
Body diversity contest
Firenze 12 giugno 2019
Moaconcept is divided into two lines that interpret the Made in Italy tradition in a modern key, thanks to a team of
Italian designers, who create products with a contemporary taste and innovative design.
Much like the art world from which it takes its inspiration, collections is multifaceted. The different elements of
the collections are held together by a singular vision and set of values which are interpreted into the individual
collections, Master of Arts and Playground, and just lunched brand foundation.
BRAND
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12.
A brand with two identities
MASTER OF ARTS
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The Master of Arts collection is aimed at an audience of 30+
years. Best described as passionate art lovers who are
inspired by creativity, they are innovators, trend-setters
or even groundbreaking forward thinkers. Instead,
they admire talent and incorporate art into their
lifestyle by the means of museum visits and
exhibitions.
T h e
Playground
audience are
y o u n g e r i n a g e
range, established as
between 20-30 years. These
individuals are excited and
passionate about art that happens
beyond museum walls; an example of this
may be street art or performative art. They are
dreamers, free thinkers and want to be recognised as
individuals.
13.
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COLLECTIONS
Master of Arts is the historical line of
Moaconcept.
The collections are divided into:
Main, Disney and Kids.
MASTER OF ARTS
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Main collection is renewed season after
season and original and trendy men's
and women's sneakers.
The designs and patterns that cover the
uppers are always innovative and so are
the details that finish the shoes, never
left to chance.
Whether it's a patchwork embroidery, an
elastic band, a particular fabric, Master of
Arts always manages to stand out while
remaining a versatile everyday shoe.
MASTER OF ARTS
MAIN
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MASTER OF ARTS | MAIN | fall winter
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DISNEY
MASTER OF ARTS
Disney collection continues to pays
tribute to the king of comics, Mickey
Mouse also in the SS19 collection. For
the summer, the iconic sneakers models
glow with metallic details, sequins,
holographic prints and fluorescent
accents.
Animalier print (leopard and snake) is
also a key feature, adding to the
sneakers a trendy vibe.
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MASTER OF ARTS | DISNEY | fall winter
MASTER OF ARTS
The coolest models and prints of the
Moaconcept collection, now also for the
little ones, with Kids collection.
From the irresistible models created in
collaboration with Disney, through our
iconic insect embroidery, to the street-
style inspired models, thus creating a
line of baby shoes that combine comfort
and style.
KIDS
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MASTER OF ARTS | DISNEY | fall winter
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14.
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COLLECTIONS
Playground was born in 2018 to
respond to the tastes of a younger
audience.
The collection with a street urban
flavor is joined by the Looney Tunes
line starting from the Spring /
Summer 2020 season.
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Street, skate, vintage
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Young and fun, the Playground collection
cames from a clear street and urban
inspiration.
Sneakers for men and women that recall
the world of skateboarding, combined to
the unmistakable attention for details:
vintage effect soles, laminated materials,
glitter, paillettes and pop leather inserts.
PLAYGROUND | spring summer
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SHOWROOM MILANO
Via Archimede 4/6 – Milano (MI)
tel. +39 02 36581933
SHOWROOM FIRENZE
Via Meucci 19 - 50012, Bagno a Ripoli (FI)
tel. +39 055 6461788
http://www.moaconcept.com
Info@fashiongateinternational.net
CONTACT
MASTER OF ARTS
https://www.instagram.com/moa_masterofarts/
Https://www.facebook.com/moaconceptofficial/
https://it.pinterest.com/moaconcept/
https://www.instagram.com/playgroundflorence/
https://www.facebook.com/playgroundflorence/
https://www.moaconceptfoundation.com/
info@moafoundation.com
https://www.instagram.com/moafoundation/
PLAYGROUND#FLR
MOACONCEPT FOUNDATION
SOCIAL
moaconcept
m o a c o n c e p t . c o m