Jason Miller, Sr. Content Marketing Manager

@JasonMillerCA

@LinkedInMktg

Welcome to the Funnel(We’ve got leads and names)

presents

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1ofevery3professionalsontheplanetisonLinkedIn.

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Contentpagesreceive7Xthepageviewsvs.jobpages.

7X

JOBS

CONTENT

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TheDefinitivePublishingPlatform

Professional

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Let’s Talk About Content

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Discover

Explore

Select

Advocate 60%

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It’s up to marketers to deliver a better content experience

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Thekeyingredientto

abettercontentexperienceis

relevance

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Not more content, more relevant content

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Speak to the dog, in the language of the dog, about what’s in the

heart of the dog.– Roy Williams

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UsefulxEnjoyablexInspired=InnovativeContent

AnnHandley’sFormula

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The Blog is the Social Media Rug That Ties the Room Together.

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 ASteadyDietofQualityContentforYourBlogThe Blogging Food Groups

Monday Tuesday Wednesday Thursday Friday Saturday

Raisin Bran

Spinach

Roast

Raisin Bran

Spinach

Raisin Bran

Chocolate

Cake

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Repurpose Content

The only art I’ll ever study is stuff that I can steal from.

- David Bowie

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 (The Big Rock)Who’sDoingitRight?

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 (Twitterw/CustomImage)Who’sDoingitRight?

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 (GoingVisual)Who’sDoingitRight?

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Who’sDoingitRight?

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 (The Webinar)Who’sDoingitRight?

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When you need that extra push…

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 (Sponsored Update)Inbound+Outbound=HeavyMetalThunder

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MobileisAcceleratingContentConsumption

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SmartphoneConsumptionisAlwaysOn

9pm6pm3pm12pm9am6am

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The visual is the new headline!

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4141

Research shows that a picture is really only worth 81.4 words, on

average.

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ForThoseAbouttoCreateVisualContent…

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5ReasonsforGoingVisual

•Weareallvisualthinkers

• Visuallanguageaidsindecisionmaking

• Visualismorepersuasive

• Visualmakesabetter,longeroverallimpression

thansimpletext

• Visualconnectsemotionally

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The Infographic is not Dead; Claiming that Something is Dead

is so Passé

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Kittensvs.Bacon

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PUBLISHER TOTAL UNIQUE VISTORS178,809,843

TOTAL POTENTIAL VIEWERSHIP3,024,141,647

33 LINKBACKS FROM TOP TIER PUBS8109 SHARES

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Give Your B2B Campaign to a B2C Agency

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HowDoYouKnowifYourContentStrategyisWorking?

Increased referral traffic

Social Engagement

Higher quality leads

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It's not who does it first, it's who does it best..

- David Bowie

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BigRockContentRepurposedinto“TurkeySlices”

The Sophisticated Marketers Guide to LinkedIn

Podcast: SlideShare

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eBooks:

Blogs:

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Infographics:

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The Webinar:

Physical Book:

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Take it Global:

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InterestedinContentMarketingonLinkedIn?

Download the Sophisticated Marketer’s Guide to LinkedIn: http://lnkd.in/sgm

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NowGoCreateSomeBloodyGoodContent!

I Love You All. Goodnight!

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People want a thrill, people want a spectacle

and people love to be entertained.

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ThankYou!Jason Miller, Sr. Content Marketing Manager

@JasonMillerCA@LinkedInMktg