My New Leaf, Inc. Embrace Recovery

a 501c nonprofit corporation

Problem/Solution Statement

Our app is designed to save lives.* • An engaging set of gamified tools, behavioral monitoring and crisis

relief using evidence-based methods and best practices.

• Geolocated advertising, private label versions, and ad-free versions.

*500+ deaths in the six county region alone!

Prototype screens

Team Members

sa Ryan Colton Rolando Sarah CEO Lead Engineer iOS Engineer Art Board of Directors • Combined 90+ years of addiction services • Leader Advisor & Contributor : Dennis Daley, PhD

The Problem: Time For A Change 1950’s Solutions Have Not Worked With My Generation!

Dr. Peter Luongo – His message to us. We are simply not addressing the substance problems of your generation. Keep your fresh set of eyes and ignore if you must the present solutions, because they clearly are not working.

Dr. Michael Flaherty – “The fact that it is directed toward young people and is

designed with input from other young people many of whom are in recovery will

make it priceless.

Dr. Dennis Daley - “This is a well thought out, creative and excellent new

application to aid the recovery of young people with mental health, substance

abuse or both types of problems.

Our Awards/Honors

PA State System of Higher Education

Business Plan Contest

$10,000 First Prize 2015

University of Pittsburgh PITTch Fest

First Place Audience Favorite

May 2015

Thiel Summit Fellowship San Francisco, June 2015

$25,000 Development Grant

2016

Fellowship

Design Summit 2014

March 2015 – Certified Recovery Specialist

• Recovery Management, • Education and Advocacy

• Professional Ethics and Responsibility

Our Goal Provide 21st Solutions

Through Technological Partnerships with Recovery and Substance Abuse Providers

What We Need to Learn

Efficacy and user acceptance

One Year of Consultations with:

• addiction specialists, agencies, counselors,

mutual-support groups, people in recovery,

national experts.

To Learn Millennials Are:

• Shying away

• Hesitant to reach out

What We Learned

Implementation • Provide agencies, counselors, rehabilitation facilities and self-help groups

access to the free and unlimited distribution of our product.

• Provide licenses for private label versions that include individualized dashboards, reporting and visualization for counselors monitoring the in-house and aftercare utilization of the app by client/consumer.

Designing For Confidentiality:

Vulnerable Population

The Importance of

Privacy and Anonymity

The "New Leaf" Metaphor

Personal Platform for Change

The Science Gaming and the Neuroplasticity of the Brain

Gaming and Rewards

Our Mission

Motivationally Based Reinforcement

“Millennial Brains Are Wired for Rewards”

Sobriety Clock

User's Tree Growth And Supporter's Garden

Crisis Button

Monetization FREE to the End User

PARTNERSHIPS

Agency Dashboard Prototype

Journaling Keyword Analysis For Feedback

Efficacy

Letter of Support From

The Department of Drug and Alcohol Programs (DDA

My New Leaf, Inc.

“I do believe it is a great idea. The fact that it is directed toward young people and is designed with

input from other young people many of whom are in recovery will make it priceless. We have too few

tools and ways to communicate with our young people about the dangers of drugs and the existing

supports for avoiding those dangers and gaining and sustaining recovery. This small "app" could

be one breakthrough so needed”

Michael Flaherty Ph.D., ~ Founder and Former CEO

Institute for Research, Education & Training in Addictions (IRETA)

“What a great tool! Working My New Leaf into treatment program could help counselors establish

the needs of an individual by tracking the ups and downs and providing the aftercare that is so

necessary to recovery”

Carmen Capozzie ~ Founder,

Sage’s Army

“This is a well thought out, creative and excellent new application to aid the recovery of young

people with mental health, substance abuse or both types of problems. Ryan Brannon and his

team are to be commended for their hard work, persistence, and willingness to create new ways to

reach youth with mental health and substance abuse problems.”

Dennis Daley, Ph.D. ~ Chief of Addiction Medicine Services Western Psychiatric Institute University of Pittsburgh

My New Leaf, Inc.

“We were all most impressed with the possibilities of this app to assist people in recovery and become a

valuable resource to them. We plan to assist Ryan in any way as well as pilot the use of this app in the

recovery community and with YPR" (Young People in Recovery, Pittsburgh Chapter)”

Tim Phillips ~ Director, Community Prevention Services

Westmoreland County Community Action

“I want to write you this note of support for your efforts to develop a gamified, web-based recovery

application for those recovering from drug addiction. Your application’s values, such as personal

empowerment, respect for the individual, and maintaining anonymity and confidentiality are strong. It is

certainly consistent with the type of environment needed for someone in recovery to succeed.

With a large portion of our population now using digital applications for a variety purposes, this tool has

great potential of engaging those who are in recovery. Your work in developing it is important and could

possibly have far reaching impact on the drug epidemic we are now experiencing.”

Dirk Matson ~ Director,

Human Services Westmoreland County