Post on 19-Jul-2015
MN319 - E-MARKETING
TEAM WORK
K`N`B MUSIC
SHANE GOREY 10721023
SAM HARTE 10360509
MARK POWER 10372595
SOFJA CAREVA 69444076
INTRODUCTION
Static and passive
High bounce rate
Designed in house four years ago
WEBSITE SOCIAL MEDIA
Klout,Edgerank
SEARCH ENGINE OPTIMISATION
Title tag
Meta tag
Structure of URLs
Navigation
Quality
Images
Heading tags
Restrict crawling
Mobile sites
Social media
Social Media
Advertisements
Facebook Advertising
LinkedIn Advertising
Twitter Advertising
Google AdWords
Google Analytics
Pages per visit
Average time on site
Bounce rate
Heat maps
Facebook insights
ONLINE ADVERTISING MEASUREMENTS
EMARKETING STRATEGY
SOCIAL MEDIA.IE`S 10C MODEL
Context
Analyse where you and your competitors are in the market
Consumers
Identify who and where your target audience are
Community
Develop a community of followers with common interests
Concepts
Generate ideas to attract attention to your business
Collaboration
Build and develop partnerships with customers, prospects
and business partners
Content
Create sharable digital content
Connections
Grow your community using bought, owned and earned
media
Conversation
Be consistent to your brand image through all conversation
Contagious
Encourage your branded content to be shared through other
communities
Conversion
Measure and analysis the ROI on social media
CONCLUSION AND RECOMMENDATIONS
1. Set up a structured e-marketing strategy following the “10 Cs” model
2. A new website should be created, linking all their social media sites. It
should incorporate blogs and forums in order to interact with the
consumers.
3. The social media pages which are now set up for K`n`B Music should
be used on a daily basis.
4. Search engine optimization must be implemented to increase traffic.
5. Focusing on online advertising through Google advertisements and
social media sites will improve ROI on advertising.
6. In order to analysis the results of all changes made, measurements of all
activities should be looked at and analysed on a regular basis.
E-MARKETING PRESENCE
WEBSITE http://www.knbmusic.ie/
TWITTER https://twitter.com/#!/KnBMaynoo
th
FACEBOOK http://www.facebook.com/pages/
KnB-Music-Maynooth/209338965399
LINKEDIN http://www.linkedin.com/profile/ed
it?trk=hb_tab_pro_top
YOUTUBE http://www.youtube.com/user/knb
musicmaynooth
WORDPRESS http://knbmusicmaynooth.wordpr
ess.com/
BLOGS http://smnuim.wordpress.com/20
12/04/30/warm-atmosphere-at-knb-music-maynooth/
http://markepower.wordpress.com/2012/04/29/repair-a-recession/
http://sanrisa.wordpress.com/2012/04/26/knb-music-10-years-in-business-come-and-celebrate-with-music/
http://markepower.wordpress.com/2012/04/29/ken-ben-of-k-n-b/
Thank you