Overview October 25, 11 Ben Zaaiman

 Introduction to mLab  Overview of Mobile Opportunities

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  Regional mLabs   Linking mobile

entrepreneurs   Business incubation   Access to markets

overseas   Access to finance   International working

groups for ICT and agribusiness entrepreneurs and incubators

  ICTs and innovation systems in agriculture

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  CSIR Meraka ◦  250 Researchers ◦  Mobile apps unit

  Innovation Hub ◦  S&T park ◦  Provincial mobile cluster

  Innovation Lab ◦  Innovation specialists

  Ungana Afrika ◦  Scalable enterprises in

emerging markets through technology

  DST ◦  Major local funder

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  The mLab encourages and supports mobile innovators & entrepreneurs to grow their ideas to full impact.

  The mLab advocates for and supports the use of the mobile channel in service delivery.

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 Mobile innovation ◦ From Africa ◦ For Africa

 Mobile businesses ◦  Sustainable ◦  Scalable

 Service delivery through the mobile channel

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Industry Overview

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The Economist – 8 Oct 2011

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The Economist – 8 Oct 2011

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The Economist – 8 Oct 2011

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The Economist – 8 Oct 2011

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Source: IDC 2011

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Source: IDC 2011

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 Smartphone penetration: 6-8%  Most popular phone on MXIT: Samsung

E320  Most popular phone in the world: Nokia

1100  Blackberry is exploding: ◦ 2009: 0.5% market share ◦ 2011: 4.9% market share

 Nokia: 39%  Samsung: 30%

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 South African PC penetration is below 6% of households

 Broadband is 4%  Fixed broadband is

0.5%

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Wealthy

Working Class

Bottom of the Pyramid

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34%

35%

36%

37%

38%

39%

40%

41%

42%

43%

44%

Data Revenues Active Data User Growth

Growth in 2011

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10.9 m users

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time

Prod

uct P

erfo

rman

ce Performance demanded at the

high end of the market

Performance demanded at the low end of the market or in a new emerging segment

•  Cheaper •  Simpler •  Smaller •  More convenient •  More accessible

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Source: The Economist 10/2/2011

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Technology Trigger

Peak of Inflated Expectations

Trough of Disillusionment Slope of Enlightenment

Plateau of Productivity

time

expe

ctat

ions

Mass media hype begins

Supplier proliferation

Activity beyond early adopters

Negative press begins

Supplier consolidation and failures

2nd / 3rd rounds of VC funding

Less than 5% of the potential audience has adopted fully

2nd gen products, some services

Methodologies & best practices developing

3rd gen products, out of the box, product suites

High-growth adoption phase starts: 20-30% of the potential audience has adopted the innovation

R&D

Start-up companies, 1st round of VC funding

1st gen products, high prices, lots of customisation needed

Early adopters investigate

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Technology Trigger

Peak of Inflated Expectations

Trough of Disillusionment Slope of Enlightenment

Plateau of Productivity

time

expe

ctat

ions

Consumer telepresence

3D TV services Personal cloud

TV widgets Mobile security apps

Social TV Mobile virtual worlds

Mobile sports & fitness Ensemble interactions

HD voice

Content-enriched services Gamification

Group buying Mobile coupons

Rich comms suite

Ultra-high-speed broadband Internet Internet TV NFC payment Augmented reality Mobile health monitoring

Mobile money transfer Mobile VOIP Social gaming Mobile OTA payment Indoor positioning Barcode marketing Mobile ticketing Voice to text

conversion svcs Mobile learning

Mobile advertising IPTV

Mobile banking

Mobile social networks

Mobile app stores

Network DVR Online

video Mobile

IM

Mobile search

Location-based services

Mobile music streaming

Mobile TV streaming

Source: Gartner 2011

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Technology Trigger

Peak of Inflated Expectations

Trough of Disillusionment Slope of Enlightenment

Plateau of Productivity

time

expe

ctat

ions

Bio-acoustic sensing

Photonic crystal displays

Quantum dot displays

Cellular – Wi-Fi authentication

802.11ad Mobile

transphones Wi-Fi direct

802.11ac

Quantum tunnelling composite

Wireless video 60GHz Volumetric & holographic

displays

Electrovibration

Ensemble interactions

MEMS displays

Glonass HD voice

Mobile HD link

Wi-Fi personal area networks Haptics

Wireless power NFC

MEMS gyroscopes

Smartphone hypervisors Internet TV Augmented reality Dual noise cancellation Bluetooth 4.0

Mobile money transfer Mobile VOIP Social gaming Mobile OTA payment Indoor positioning Barcode marketing Mobile ticketing Voice to text

conversion svcs Mobile learning

Mobile advertising IPTV

Mobile banking

Mobile social networks

Mobile app stores

Network DVR Online

video Mobile

IM

Mobile search

Location-based services

Mobile music streaming

Mobile TV streaming

Source: Gartner 2011

  Citizens save on: ◦  Not taking off work ◦  Not travelling ◦  Not queuing ◦  Having a record of

interactions ◦  Leapfrogging inefficient

intermediaries   Institutions save on: ◦  Automated enquiries ◦  Smaller branches ◦  Fewer multiple visits

  Mobile reaches everyone and everywhere

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•  Cheaper •  Simpler •  Smaller •  Convenient •  Accessible •  Leapfrogs

obstacles

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