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Mission and Leadership:

Work Motivation That Strikes a Chord

Dr. Eyal Ronen October 23, 2013

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Advising nonprofits in:

• Strategy

• Planning

• Organizational Development

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Today’s Speakers

Dr. Eyal Ronen Founder

Spotlight Leadership

Assisting with chat questions: Jamie Maloney, 4Good

Founding Director of Nonprofit Webinars and Host:

Sam Frank, Synthesis Partnership

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Mission and Leadership: Work Motivation That Strikes a Chord

Eyal Ronen, Ph.D.

Do Mission, Vision, and Values really

matter?

Absolutely!

Communication

Motivation

Mission: What is the reason for your

existence as an organization?

Vision: What is the direction you are taking

as an organization – where are you going?

Values: What are the guidelines for how

we conduct business?

Should I get the team involved in

creating the organization’s Mission,

Vision, and Values?

Short Answer: NO

Longer Answer: No, Maybe, and Yes

Mission: No

Vision: Maybe

Values: Yes

What is your organization’s mission?

Mission

Many of you already have one written

But…does it really spell out the reason

for your existence as an organization?

How to Crystallize a

Mission?

Senior leadership should answer this

question:

Why are we here?

Mission

Mission Examples

Organize the world’s information and

make it universally accessible and useful

Mission

To bring inspiration and innovation to

every athlete* in the world

* The legendary University of Oregon track and field

coach and Nike co-founder Bill Bowerman said, “If you

have a body, you are an athlete.”

Mission

Apple designs Macs, the best personal computers in the world, along with OSX, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store.

Apple has reinvented the mobile phone with its revolutionary iPhone and Apps

Store, and is defining the future of mobile media and computing devices

with the iPad.

Mission

What do you think?

Mission

Apple 2008

Apple ignited the personal computer revolution in the 1970’s with the Apple II and

reinvented the personal computer in the 1980’s with the Macintosh. Today, Apple

continues to lead the industry in innovation with its award-winning computers, OSX

operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable

music and video players and iTunes online store, and has entered the mobile phone

market with its revolutionary iPhone.

And…also that year

“To make a contribution to the world by

making tools for the mind that advance

humankind.”

Steve Jobs

Mission

We bring missions to life through

workplace happiness

Mission

Given the examples of Apple, does a

mission statement really matter?

Not entirely (although it can help)

What matters is having a clear mission

A mission statement is only one way to

communicate it

Mission

How else can an organization’s mission be communicated?

In everything that we do:

• Training materials

• On-boarding new team members

• Talks and presentations by senior leadership

• Every team meeting

• Performance reviews

• Internal coaching sessions

• Customer interactions

Vision

What is a vision?

Vision: A clear picture of the state of the

organization

3 points in the future are even better…

Vision

Ask the question:

Where do I see the organization in 5 years?

In 3 years?

In 1 year?

Creating a Vision

Clear

Easy to understand

Specific

We like adding numbers and dates…

Absolutely linked to the mission

Ingredients of a

Good Vision

Vision:

1,000,000 Employees, 1,000 managers,

in 200 organizations will experience

greater workplace happiness and

success by December 31, 2016.

• Sets the direction

• Serves as a True North for the

organizational compass

• Creates a sense of a shared destiny

• Creates a sense of a shared goal

• Give employees(and managers)

something specific to work towards

Importance of Vision

I hate corporate values

The way they are typically done

Great mouse pad…

Values

Answer the question:

How do we get things done around here?

How do we want to get things done

around here?

Values The Right Way

Use input from as many employees as

possible in answering these questions

Values

Values are not just a pretty poster

Values

In fact, we don’t call them values…

We call them:

Values

Core Operating Principles

Key features:

Positive in nature

Clear

Specific

Inspiring

Serve as a guide for future actions and are used constantly

Are linked to people’s values

Core Operating Principles

What not to do:

Use values only on the walls/mouse

pads/screen savers

Ignore how people feel about the values

(hint…excitement is not the most prevalent emotion)

Assume that the values will be applied

universally

Core Operating Principles

What to do:

Get many people involved

(small group discussions are great)

Constantly use the values in every

interaction • With team members

• With colleagues

• With competitors

• With clients

• With vendors

Core Operating Principles

Core Operating Principles

Value:

We obsess about bringing value to our

clients and the broader world of work.

We provide real solutions to real

problems while strongly sticking to our

organizational values.

Optimism:

We inspire positivity around us. We trust

that everything unfolds exactly as it

should. We perform frequent random

acts of kindness, and we invite others to

join us in doing so. We expect the best.

Integrity:

We use the highest levels of morality in

all our actions. We are sincere, direct,

and kind and we don’t believe in

surprises. We do the right thing the first

time around. With our clients, our

communities, and the world.

Community:

We build strong relationships and create

opportunities for others to do the same.

We connect with and help people that we

love. We invest in our own communities,

and we create new ones.

Evolution:

We never stop growing and learning, as

individuals and as a company. We

enhance our products, our services, and

our systems consciously. We love

results, and we also enjoy every step in

the journey.

alue

ptimism

ntegrity

ommunity

volution

Core Operating Principles

Well-constructed values are GREAT for

Managers:

Employees have clear behavioral standards

Allow expression and creativity within the

boundaries of the work environment

Serve as a decision making mechanism for

everyone!

Free me up

Create professional standard

Keep me focused (and everyone else)

Values

Do Mission, Vision, and Value ever change?

Mission

Vision

Values

Special Offer ($500 value)

If you have managers that can grow…

If you have teams that are under-

motivated…

If you have high turnover…

If you can’t find the right people (or keep

hiring the wrong ones)…

Strategy Session

Only 5 spots this week left!

Personal time 1:1 with me

Not for everyone

Application will depend on mission

www.LeadWithMe.com

Questions…