Post on 02-Dec-2014
description
Mining Social Media & Public Records for Gold
Mary Lynn WagnerTwitter: @marylynnwagnerEmail: mwagner@amfin.com
February 21, 2013
Today’s Agenda• Search Tips for Google and Bing• Tips to Find People• Tips to Find Company Info.• Social Media Sites of Interest
What is the address of this building?From what building was this picture taken?
ANSWER:• Searched Google images for [tp office building]• Use Google Earth [GE] to locate the building• Using GE fly around to see the building behind this
one• Click on the building to see the name/address
Who owns this plane?How long is the runway?
ANSWER: • Search Google for “DQ-TRI”– Wikipedia Page for Air Fiji– Picture of another plane in similar position• At the Matei Airport
– Look up Matei Airport on Wikipedia for runway length
Google v. Bing• Search statistics• “Blind” side-by-side test of Google and Bing• Try it Yourself: http://www.bingiton.com
Google Tips & Secrets!
Google Page Features
Google Advance Search Page
Search Tip: Word Order Matters!
Search Tip: Word Choice Matters
• What is the name of this area?
• How would you find this out?
• Use basic terms– How would others
describe the issue?• Reverse dictionaries– OneLook.com
• Secret Operator: AROUND – Term AROUND(n) Term
Eg. Pointy Around(3) Ears
• “Quotation Marks”– Can combine with single words
Eg. “Mary Lynn Wagner” librarian
• Tilde ~– Synonym feature
Eg. ~attorney
• Asterisk * – Wildcard word in a phrase
Eg. “ plethora of * and expertise”
• Minus Sign – Eg. Salsa –dancing -tomatoes
• Logging into Google– Provides personal results– Web search history
• Related searches
• Site:– Eg. “Heart disease” and (site:cnn.com)
• Intitle:– Eg. Twitter intitle:librarian
• Intext: – Eg. Intext:heart disease
• Cache:– Eg. Cache:http://www.loc.gov
• Filetype:– Eg. Site:usepa.gov and Filetype:PDF
BING Page Features
Advanced Search
• “AND” has precedence over “OR”• Operators - Site: Intitle: Filetype:
• No Cached:
• InBody: Same as Google’s Intext:• Changing location [from preferences page] will get different
results• All advanced search features:
– http://msdn.microsoft.com/en-us/library/ff795620.aspx
Social is Important to Bing
Bing SearchSidebar Content - More Facebook listings
More on • Bing provides personal results when logged in
• Searchable web history
• Location designation
• Related searches
Images – Bing & Google• Different images• Brilliant pictures with filters and topics
Other Search Engines
• DogPile.com– Meta search engine
• StartPage.com, Ixquick.com and DuckDuckGo.com – Anonymous (unpersonalized) searches– StartPage (FNA Ixquick) searches Google
• ChaCha – Answer SE
• Congress.gov – Replacement for Thomas.gov
More Super Searcher Tips
• Understanding SE capabilities so you can use them together makes you a super searcher!
• Always look at the full site – don’t find your answer in the snippets!
• Utilize Ctrl F /Command F
• Understand what’s out there to be found– Utilize search tactics and strategies
What is the name of this book?
• In the mid 1800’s people often carried around a special kind of notebook. They used the notebook to write down quotes heard or copy passages from books they read. The notebook was a part of their education and it had a specific name.
Answer:• Go to a reverse dictionary – Onelook.com• Type in [notebook quotations or 1800’s
notebook]• Look through the choices
• Answer: “Commonplace book”
Finding People• Pipl– www.pipl.com
• Reference USA– www.cincinnatilibrary.org
• TLO $$– www.tlo.com
• Validex– www.validex.com
Pipl
Pipl
Cincinnati Public LibraryReference USA
TLO $$
Finding Company Info.• Domain Tools– www.domaintools.com
• Cincinnati Public Library– www.cincinnatilibrary.org
• Wayback Machine– http://Archive.org
• Alerts– http://www.google.com/alerts?hl=en
DomainTools.com
Cincinnati Public Library
WayBack Machine
Google & Bing Alerts
Social Sources Can Help Uncover…
• Employee movement• Company structure• Company initiatives/Growth areas• Industry trends• Strategic direction• Relationships
Social Media Sites
• GlassDoor www.glassdoor.com • SlideShare www.slideshare.com • Twitter www.twitter.com• Linkedin www.linkedin.com• Icerocket www.icerocket.com
Search Terms: Procter and Gamble Strategy
Twitter• Email Tip:
• Mary Lynn Wagner• Twitter: @marylynnwagner• Email:
mwagner@amfin.com• February 21, 2013