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AGENDA

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• Welcome and introductions

• Discover the stepping stones to a successful customer experience strategy

• How can Minds&More help you engaging digital customers

• Q&A

Focus on Driving Your Growth

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MARKETINGDefine, develop,

communicate and deliver offerings that have value for

your customers

SALESBoosting commercial

performance enabling you to find, win and retain

customers

TRANSFORMATIONBuilding organizational focus,

capabilities and the necessary change to win more in the market

Marketing Sales Transformation

• Market Assessments • Sales Management• Defining or aligning on vision &

mission

• Segmentation, targeting & positioning

• Funnel planning and lead generation

• Shifting the paradigm and change management

• Product management & marketing

• Creating sales opportunities • Innovation & NPD processes

• Go to market plans & activation • Managing opportunities • Organizational design

• Integrated communications management

• Managing relationships - Large Account Management Process

• Building customer centric or solution led organizations

• Pricing & value capturing • Value based selling and pricing • Internal communications

• (Employer) brand management • Negotiating success • Digital Transformation

• Customer experience & loyalty • Leveraging your CRM tools • Marketing & sales alignment

• Marketing automation, performance & scorecards

• Partner channel management • Building employee engagement

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Deep Expertise

We Mind Your Business

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INTERIM MANAGEMENT

Specialist resources to fill organizational

gaps

CONSULTING

Experts to define strategy or manage projects/programs

ACADEMY

Trainers or advisors to build capabilities of people and teams

In Company Trajectories

Public Trainings

ACADEMY

Annual Summit

Periodic Events

Lectures & Webinars

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The Minds&More Academy in short:

• Marketing, sales & transformation content

• Coming from partners all over the world

• Combining insights with application

• For experienced managers and directors

• Public sessions or in-company trajectories

Academy Dates to Remember:

• Series of Public Training

• Mingle Mondays: 20 June 2016: Mingle Monday on Sales Compensation and KPI’s

• 16 November 2016: Minds&More Summit

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Strategic Selling Conceptual Selling LAMP Negotiate Success

Develop comprehensive

strategies to win

large/complex sales

opportunities

Be better prepared & more

effective during your

interactions with your

customer

A framework to manage and

grow accounts by bringing the

entire relationship into view

A customer-focused process

that improves a sales force’s

ability to reach a win-win

outcome with customers

Securing Strategic

AppointmentsSales Management Funnel Management Funnel Planning

A solid foundation to build

stronger techniques for

targeting contacts to secure

high-value meetings

Best practices for effective

management of a team of

account managers or sales

representatives

Boost your sales performance

through better management

of your sales pipeline

Develop an effective and

actionable marketing & sales

plan with key tactics that will

fill the sales funnel

Social Selling Value Based PricingUnderstanding Front

End Development

Understanding Big

Data

Hands-on training for

marketing & sales

professionals to become more

effective in social selling

Learn how pricing can be a

powerful lever to boost of

revenues & profitability

The latest trends in apps,

technologies & devices and

learn how to relate to

developers

Practical intro on big data

trends & decision models and

tips on how to apply it

AGENDA

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• Welcome and introductions

• Discover the stepping stones to a successful customer experience strategy

• How can Minds&More help you engaging digital customers

• Q&A

#MingleMondays

CustomerExperiences

Digital Transformation

Mingle

Monday

Agenda

May 9th

2016

Digital transformation

can benefit all

companies…

Personalization and

understanding the

customer

Predictive analytics can’t

work without smart data…

Content marketing and

social media are hot…

Send your

best tweet

#MingleMondays

George Lavric

Digital Project

Manager

Minds&More

Digital

Transformation

Performance

Is Digital

Transformation

Content marketing… Customer experience… Digital

transformation.

Yup, that should do it… I’m an expert in digital marketing.

Measure Success

Company

Culture

This is how I send

emails right?

Digital Transformation

Means Performance

Technology is evolving

And then I told them… “Yes, we’re customer-centric.”

Integrate the customer

in the company culture

Always

Connected

Better look at the phone again, got a long way to go till

1500…

Grab your

customers’

attention

Of course I’m up to date with

the latest marketing techniques

Is the road

towards

digital

maturity

really that

long?

Minds&More

#MingleMonday

May 9th

2016

Personalization

Just the way you like it?

Talk to me!

Try to

always…

… walk

in their

shoes!

Can

you fill

2

planes…

…

every

minute?

74% of online customers get frustrated with brands that deliver content that appears to have nothing to do with their interests

Can you spell

predictive without

data?

Determine patterns

Data isn’t

BIG nor

small

Hi there

How can I help you?

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In beer data we trust

We’ve

been

expecting

you

I like connecting the dots…

The only thing you should care about is “intelligent data”. And that means data that’s important for you or your business.

Content

Marketing

Even a broken watch

Is right twice a day

Bridging

the gap

The power

of stories

Listen, listen, listen…

Oreo wins the Super Bowl

In order to create content that resonates with your audience, the main important focal point should be to start listening to them.

It’s all about…

… the experience!

What have we

learned today?

AGENDA

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• Welcome and introductions

• Discover the stepping stones to a successful customer experience strategy

• How can Minds&More help you engaging digital customers

• Q&A

MINDS&MORE AND DIGITAL TRANSFORMATION: HOW CAN WE HELP

We cluster our offerings around 4 digital trends:

Client Experience is key:

• Define customer centricity programs

• Needs based segmentation to better respond with value elements that clients / customers are looking for

• Client persona definition

Building a digital culture:

• Develop digital vision & strategy with company leadership

• Define optimal organisational structure (and governance) to embed digital in the company structure

• Define digital roles & responsibilities

• Define digital job profiles & define skills & competencies

Analyse & understand customer data:

• Customer journey / touchpoint definition based on analyses

• Data driven marketing by leveraging marketing automation (and link with the CRM)

Digital transformation journey definition:

• Measure as is digital maturity of company and define to be + roadmap to get there

• Support client with digital experts to help with overall program management

• Support client with digital expert to take ownership in + implement digital projects / tracks

• Tools / technology screening and selection

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