MINDZ | HSMAI 21-11-2008

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Presentation @ HSMAI meeting 21-11-2008

Transcript of MINDZ | HSMAI 21-11-2008

“MOVEMENTS ARE AT THE HEARTH OF CHANGE AND

GROWTH…”SETH GODIN, MEATBALL SUNDAE

JEROEN VAN DER SCHENKJEROEN VAN DER SCHENK

RONALD VAN DEN HOFFRONALD VAN DEN HOFF

HIGH

LOWRECENT YEARS

HIGH

LOWRECENT YEARS

* Ronald Coase, 1937 “The nature of the firm”.

* Data from Forrester Research Technographics® surveys, 2007

* “Here comes everybody”, Clay Shirky, 2008

WHO ARE YOU ?

WHO DO YOU WANT TO BE ?

“TO BE OR NOT TO BE” IS NO LONGER THE

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: HOW SOCIAL CAN YOU BE ?

DUTCH HOSPITALITY INDUSTRY: HOW SOCIAL CAN YOU BE ?

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