MIND OF THE MILLENNIAL :

BEYOND THE SELFIE

Mike Georgoff / VP New Products

born after 1980

slightly narcissistic

makes poor decisions

@mtgeorgoff

1983 1994 2001 ‘05 ‘07 2012

blissful

ignorance

gangly

awkwardness

crippling

debt

small window

of optimism

everything

goes to hell

5.1% 4.6%

5.8%

9.3% 9.6%

8.9%

8.1% 7.4%

4.6%

6.7%

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Source: US Bureau of Labor Statistics

Bear Stearns and

Lehman Bros fail

GM bankruptcy US credit

downgrades

Eurozone crisis

Crimea

annexation

student loan debt

unemployment

poverty

personal income

wealth

Source: Pew Research Center / Millennials in Adulthood

›NEW RULES, NEW RETAIL

Source: Theresa Neil Strategy + Design on behalf of RetailMeNot / The Deal Seeking Consumer Journey

Source: Interbrand / 2014 Best Retail Brands

+19% +22% +16%

+8% +15% +15%

“I try to exercise self control”

“Out with the old, in with the new”

“Getting a great deal on something

you love is amazing”

“A good deal means I can shop more”