Post on 16-Dec-2015
Mind in Mind
WE PERCEIVE WHAT WE EXPECTChapter 1
Perception
• Bev Doolittle• https://www.artifactsgallery.com/art.asp?!=A&ID=612• Optical illusions• http://www.thedesignwork.com/65-amazing-optical-
illusion-pictures/#tab-comm
Layout matters
Next
Back
Back
Next
NextBack
Next Back
Next
Back
Consistency matters
Submit Submit Submit
Submit
Submit
Submit Submit
Context matters
• Fold napkins. Polish silverware. Wash dishes.• French napkins. Polish silverware. German dishes.
Goals matter
• Does UW offer a degree in African Studies?
Goals matter
• Do they also have a degree in Architecture?
Cocktail party effect
What’s different for children?
OUR VISION IS OPTIMIZED TO SEE STRUCTURE
Chapter 2
Proximity
Which stars are grouped?
Similarity
Which smileys are grouped?
Closure
Symmetry
What different ways might this be interpreted?
Figure/Ground
More figure/ground
• http://www.worldofescher.com/gallery/
Common fate
• Click and drag multiple folders