YOU want ME togive YOU what?!

Misconceptions with & Solutions for Millennial Giving

#GENYGIVE

Harvey Simmons, EverTrue@HOSIMMONS4

Matt Siegel, University of Rochestermatt.siegel@rochester.edu

Today’s Blueprint

Sketching the Millennial Portrait

7 Ways to Be Relevant to Millennials

In Practice: University of Rochester

What’s a MILLENNIAL?

19 | 31

BY DEFINITION, MILLENNIALS RANGE IN AGE...

GREATLY

Millennial Characterizations

#GENYGIVE

True or False

MILLENNIAL

Millennials are the least apt to give.

True or False

FALSE

0

25

50

75

100

GEN Y GEN X Boomers Matures

*blackbaud#GENYGIVE

Student debt effects millennial giving.

True or False

TRUE

*eduventures

TRUE

*eduventures

Meeting face-to-face is the best wayto educate Millennial donors.

True or False

*MILLENNIAL IMPACT REPORT

FALSE

This is a new thing.

7 Ways to EngageMillennials

Be Relevant to

"An obsession with simplicity [for GEN Y] is essential.

- Josh Dyksta, Writer at Fast Company

1. Make Giving Easy

#GENYGIVE

1. Make Giving Easy

"They're much more likely to find value in experiences than they are to find value in things.

- Noah Nelson, Writer at Huffington Post

2. Re-occurring Monthly Gifts

http://centennial.rice.edu/stories/youngalumni/

2. Re-occurring Monthly Gifts

“We have enough technology these days that it should be easy for you to get to know me before you reach out and start the conversation.

- Sarah Goliger, Marketing Manager at HubSpot

3. Give Context to Your Asks

3. Give Context to Your Asks

#GENYGIVE

“40% of Millennials check Facebook more than 10 times per day.

-Dan Schawbel, Founder of Millennialbranding.com

#GENYGIVE

4. Add Some Bucks to Social Media

“Only 43.6% of 18-29 year olds are employed full-time and now we have another report showing roughly 1 in 6 18-29 year olds are out of work entirely.

- Evan Feinburg, President of Generation Opportunity

5. Make them Rockstar Networkers

“ They grew up with Barney, the community-minded purple dinosaur that put sharing and fairness at the top of his to-do list. If they are going to share all of their secrets online, they expect everybody to share their secrets as well.

- Warren Wright, SVP, Life Course Associates

6. Improving Transparency

http://report.president.msu.edu/360/broad/

“ They want impact they can see, and they want to know that their own involvement has contributed to that impact.

- Next Gen Donors, #NEXTDONORS

#GENYGIVE

7. Crowdfunding

DECREASE IN UNRESTRICTED

CONSECUTIVE GIFTS

BC GOLD LEADERSHIP COUNCIL

George Eastman’s Legacy

“How much did that cup of coffee cost you?”

Senior Class Giving:Making the Transition to Alumni Giving

Recent GraduatePhilanthropy Council

George Eastman Circle“Associate” Giving

$4,000 over 5 years - Associate

GOLD is Moving the Needle!

THANK YOU!@evertrue

@hosimmons4info@evertrue.com