D l iDevelopingSCALEUGC SITES THAT

Mike Grushin Partner TechnologyMike Grushin Partner, Technology

UGC SITES THATDeveloping

SCALE

IntroIntroMike Grushin10+ years building web applicationsFortune 500 companiesRich Internet Application Consulting

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UGC SITES THATDeveloping

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What is UGCWhat is UGCDefinition…Features:– User registration– Comments– Views

Response videos– Response videos

Examples…

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UGC SITES THATDeveloping

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ChallengesChallengesUploadConversionStorageStreamingScalabilityScalability

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UGC SITES THATDeveloping

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UploadUploadEasy, user-friendly (SWFUpload)Consider client side component (Ex: Youtube)

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UGC SITES THATDeveloping

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ConversionConversionFormat: Flash Video Vs SilverlightLicensing/CostScalabilityFFMPEG

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UGC SITES THATDeveloping

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StorageStorageCostBackupsUtility

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UGC SITES THATDeveloping

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StreamingStreamingHTTP, HTTP Streaming, True StreamingLicensing/Cost– Flash Media Server Vs Red5

Scalability

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UGC SITES THATDeveloping

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ScalabilityScalabilityWeb siteConversionVideo deliveryGlobal delivery (CDN)CostCost

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UGC SITES THATDeveloping

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RecommendationsRecommendationsStrongly consider open-source: costConversion: ffmpegStreaming: Red5Database: MySQLWeb: java, php, ruby, etcWeb: java, php, ruby, etcStorage: discussed later

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UGC SITES THATDeveloping

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Case studiesCase studiesLarge sports media companyUGC Startup

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UGC SITES THATDeveloping

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Large Sports Media CompanyLarge Sports Media CompanyIts own data center orDedicated hosting providerMore traditional hosting model

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UGC SITES THATDeveloping

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Traditional Hosting ModelTraditional Hosting ModelLease servers

$ $– Managed: $800-$1200/mo– Unmanaged: $150-$400/mo

C it tCommitmentNot easy/fast to scaleDedicated 24x7 support

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UGC SITES THATDeveloping

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UGC in Traditional HostingUGC in Traditional HostingUploadConversionStorageStreamingScalabilityScalability

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Traditional Hosting SetupTraditional Hosting Setup2 Web Servers (2 x $750 = $1500)

2 Database Servers (2 x $750 = $1500)( $ $ )

2 Conversion Servers (2 x $750 = $1500)

Storage/Backup ($1500)

Cost: $6000/moCost: $6000/moOther costs:– Firewall– Hardware load balancer– Hardware load balancer– 2 Streaming Servers (optional)– Bandwidth over the limit

2-3 days to get another server

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y g

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Cloud ComputingCloud ComputingComputing/Storage as utilityAmazon Web ServicesGoogle AppEngineOthers

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UGC SITES THATDeveloping

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Amazon Web ServicesAmazon Web ServicesS3EC2SQSCDNetcetc

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UGC SITES THATDeveloping

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Cloud Computing BenefitsCloud Computing BenefitsPay for what you useEasy to scale

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UGC SITES THATDeveloping

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UGC StartupUGC StartupLimited capitalHuge potential for growth (2GB of traffic 2nd mo, 1TB in 4 months)

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UGC Startup Hosting SetupUGC Startup Hosting Setup2 Web Servers (2 x $74 = $148)

2 D t b S2 Database Servers (2 x $74 = $148)

2 Conversion Servers (2 x $148 = $296)

St /B kStorage/Backup (usage based)

Cost: $600-$800/moOther costs:Other costs:– Software load balancer– 2 Streaming Servers (optional)

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UGC SITES THATDeveloping

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Thank youThank you

Mikhail GrushinPartner, TechnologyOmnigongwww.omnigon.commike.grushin@omnigon.commike.grushin@omnigon.com+1 646 961 4906

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