Post on 08-Jul-2015
MIKEA User Guide
21 3Verbal Identity
Writer
Advertising Creative
so you can use MIKE to do tons of stuff.
Cop
ywri
ter
MIKE is a
Use MIKE as a
1Cop
ywri
ter
As a Copywriter, you can use MIKE to write brochures, websites, blogs, direct mail, letters, and speeches. In fact, anything that involves words really. People have been using MIKE to do this since 1990.words
Some people think that they can write that stuff themselves, rather than using MIKE.
Oops.
DIYPoorly written copy creates a bad impression because it makes brands sound sloppy or even worse, a bit thick. Just because someone is a good talker, presenter or they’ve got an A* in GCSE English doesn’t necessarily mean they can write well.
Use MIKE as an
2AdvertisingCreative
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Use MIKE
creative concepts
outdoor posters, for press ads,
radio commercia
ls,
and TV ads.
MIKE has beenused to create ad campaigns
for over
to think up vira
l films
onlin
e ads
20 years.
Use MIKE as a
3Verbal Identity
Writer
Use MIKE to create a new look and feel for your company; to help name new products, or simply create a distinctive tone of voice for all your communications.
NEW
© Inter IKEA Systems B.V. 20034 AA-109442-2
FORMAT ENGLISHFRANÇAISESPAÑOL
Verbal Identity is as relevant to small companies as it is to larger ones. It’s all about differentiating them from the competition and keeping their communication consistent.
© Inter IKEA Systems B.V. 20018
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ANTIFONI
© Inter IKEA Systems B.V. 20054 AA-181316-1
BASISK ENGLISHFRANÇAISESPAÑOL
BAROMETER
© Inter IKEA Systems B.V. 20008
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FLYGEL ENGLISHFRANÇAISESPAÑOLKVART ENGLISH
FRANÇAISESPAÑOL
Still in the dark about how to use MIKE?
ANTIFONI
Use MIKE as a writer
Use MIKE to generate ad ideas
Use MIKE to work out a brand’s language
Use
MIK
E as
an all-round marketer
But most importantly of all...
...use MIKE
07837 563 229 mike@mikefleming.co.uk
8 AA-297407-3