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The Microsoft/Amárach Cloud Index Report April 2012
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In April 2012, Amárach Research conducted a telephone survey of 151 organisations on behalf of Microsoft, comprising a range of small, medium and large-sized enterprises, as well as public sector organisations.
The focus of the survey was to ascertain adoption levels of Cloud Computing within organisations and to establish the business, operational and growth impact of Cloud Computing by those who have adopted. Levels of awareness of the potential of Cloud were also tracked as were issues relating to delays in adoption.
Interviews took place with senior decision makers in each organisation, including financial directors and managing directors, as well as IT directors.
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Irish businesses and public sector bodies see Cloud Computing as important to their response to the challenges ahead…
3
25%
33%
27%
17%
4%
18%
23% 24%
8%
0
9% 9%
13%
6%
0
9% 7%
16%
2% 4%
9%
2% 4%
19%
13%
9%
0 2%
23%
30%
0%
5%
10%
15%
20%
25%
30%
35%
TOTAL 5-50 employees 51-250employees
250+ employees Public Sector
New business development/Sales
The wider Irish economy
Strong competition
Supply costs
The global economy
Financial challenges
The main external challenge facing Irish businesses remains sales and growth against a sluggish economic background:
Source: Amárach Research survey for Microsoft Ireland, 2012
Q. What are the main external challenges facing your organisation in the next 12 months?
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19% 16% 16%
25%
13% 15%
7%
11%
26%
43%
12%
5%
15% 15% 13%
10%
16%
4%
11% 13%
9%
2%
7%
17%
13%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
TOTAL 5-50 employees 51-250employees
250+ employees Public Sector
Cost Control
Staff levels/Personnel
Staff motivation/Staff retention
Cash flow
Maintaining competence
Q. What are the main internal challenges facing your organisation in the next 12 months?
Source: Amárach Research survey for Microsoft Ireland, 2012
The main internal challenges facing Irish businesses remains cost control and staffing levels:
5
18%
14%
37%
4%
18%
14% 12%
40%
7%
23%
16% 16%
38%
4%
16%
26%
14%
31%
0
14%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Your revenues willgrow faster than
your costs
Your revenues willgrow at the samerate as your costs
Both revenues andcosts will remain
broadly static
Your revenues willfall at the same rate
as your costs
Your revenues willfall faster than your
costs
TOTAL
5-50 employees
51-250 employees
250+ employees
Q. What scenario do you expect for your business over the next 12 months?
Source: Amárach Research survey for Microsoft Ireland, 2012
Irish businesses are in a race between revenues and costs, though revenues are slightly ahead on balance:
6
77%
15%
7%
70%
26%
5%
82%
9% 9%
79%
13%
8%
83%
13%
4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Yes No Don't know/Refused
TOTAL
5-50 employees
51-250 employees
250+ employees
Public Sector
Q. Do you consider that Cloud computing is a tool that can play a part in getting the Irish economy back to growth?
Source: Amárach Research survey for Microsoft Ireland, 2012
The vast majority of private and public sector organisations expect Cloud Computing to play a part in Ireland’s recovery:
7
55%
40%
5%
42%
51%
7%
49% 45%
5%
72%
25%
4%
83%
17%
0 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Yes No Don't know/Refused
TOTAL
5-50 employees
51-250 employees
250+ employees
Public Sector
Q. Do you think that Cloud computing could play a role in helping to address the external and internal challenges you face?
Source: Amárach Research survey for Microsoft Ireland, 2012
Furthermore, a majority of private and public sector organisations believe Cloud Computing can help address their own challenges:
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Businesses are increasingly aware of the benefits of the Cloud, even if most aren’t there yet…
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37%
21%
35%
53%
39%
61%
79%
62%
45%
61%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
TOTAL 5-50 employees 51-250 employees 250+ employees Public Sector
Yes
No
Q. Have you deployed Cloud Computing in your organisation?
Source: Amárach Research survey for Microsoft Ireland, 2012
The deployment of Cloud Computing is prevalent among larger organisations, but has some way to go for smaller firms:
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56%
47%
35% 31%
25%
78%
22% 22%
44%
22%
50%
44%
17%
11%
28%
54% 57%
50%
39%
25%
44%
33%
44%
11%
44%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Cost savings (as a %of overall costs)
Productivity gains Have developed aservice based on
cloud
Have been able toexpand without
additional capitalinvestments
Too soon to say
TOTAL
5-50 employees
51-250 employees
250+ employees
Public Sector
Q. What benefits have you experienced since deploying Cloud computing in your organisation?
BASE : All who have deployed Cloud Computing in their organisation
Source: Amárach Research survey for Microsoft Ireland, 2012
Among those that have already deployed Cloud Computing, cost savings and productivity gains are among the initial benefits:
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51%
38%
47%
75%
86%
49%
62%
53%
25%
14%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
TOTAL 5-50 employees 51-250 employees 250+ employees Public Sector
Yes
No
Q. Have you considered deploying Cloud computing in your organisation?
BASE : All who have not deployed Cloud Computing in their organisation
Source: Amárach Research survey for Microsoft Ireland, 2012
The deployment of Cloud Computing can be expected to gather considerable momentum in light of widespread consideration:
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36%
19% 17%
13%
9%
30%
12% 12%
7%
2%
31%
16% 16%
7%
11%
47%
26%
21% 23%
11%
52%
22%
26%
30%
9%
0%
10%
20%
30%
40%
50%
60%
Cost benefits More efficient Storage Capability Quicker processingtimes
Mobile workforce
TOTAL
5-50 employees
51-250 employees
250+ employees
Public Sector
Q. What are the main benefits to your organisation of deploying Cloud Computing?
Source: Amárach Research survey for Microsoft Ireland, 2012
A key driver of future Cloud adoption will be the potential for cost savings and related benefits:
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39%
25% 24% 24%
13%
23%
10%
23%
40%
13%
37%
20%
27%
17% 13%
61%
52%
22%
13% 13%
69%
77%
31%
8% 8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Security concerns Privacy concerns Financial resources Lack of awareness ofthe potential
benefits
Availability of theright IT skills
TOTAL
5-50 employees
51-250 employees
250+ employees
Public Sector
Q. What are the main barriers to deploying Cloud Computing in your organisation?
Source: Amárach Research survey for Microsoft Ireland, 2012
Security continues to be the main barrier to adopting Cloud Computing, followed by related concerns about privacy:
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53%
24% 23%
16%
41%
22%
16%
9%
55%
29%
16% 13%
70%
22%
43%
30%
58%
42% 42%
50%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Drive Cost savings (as a %of overall costs)
Productivity gains Facilitate expansionwithout additional capital
investments
Support development of aservice based on cloud
TOTAL
5-50 employees
51-250 employees
250+ employees
Public Sector
Q. What are the main drivers that would encourage consideration of a move toward Cloud Computing in your organisation?
Source: Amárach Research survey for Microsoft Ireland, 2012
For larger organisations, Cloud Computing holds out the prospect of expansion without additional capital investment:
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Nevertheless, the Cloud Index tells us that the Cloud is still at an early stage of adoption in Ireland…
16 Source: Amárach Research survey for Microsoft Ireland, 2012
1 10
Q. On a scale of 1 to 10, where 1 is complete beginners status and 10 is fully implemented, where would you locate your own organisation in terms of its adoption of Cloud Computing?
The Microsoft/Amárach Cloud Index:
3.2
Ireland April 2012
17 Source: Amárach Research survey for Microsoft Ireland, 2012
1 10
Q. On a scale of 1 to 10, where 1 is complete beginners status and 10 is fully implemented, where would you locate your own organisation in terms of its adoption of Cloud Computing?
The Microsoft/Amárach Cloud Index:
2.4
5-50 employees
3.0
51-250 employees &
Public Sector
4.0
250+ employees
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