Post on 25-Jun-2015
description
Targeted Microsites
Strategic Option for Businesses that • Offer many diverse services or products• Have very different targeted audiences
Integrated Marketing – www.milwaukeemarketingservices.com
Offer Many Diverse Services or Products
• Statistically, if a website does not appear to meet their needs, visitors will leave in 4 to 6 seconds
• If you have many different services or products, it’s often not feasible or visually appealing to cram them all on a website’s home page
CHALLENGE: • When visitors land on your site, if they don’t
quickly see what they’re looking for, they may leave in less than 6 seconds.
Integrated Marketing – www.milwaukeemarketingservices.com
Have Very Different Targeted Audiences
• Statistically, user expectations will affect their evaluation of web search results
• However, research finds that Quality has more influence on their satisfaction than expectation
CHALLENGE: • When visitors land on your site, if they don’t
quickly see what they’re looking for, they may leave in less than 6 seconds.
Source: An Expectation-Based Model of Web Search Behaviour, http://ieeexplore.ieee.org/Xplore/login.jsp?url=http%3A%2F%2Fieeexplore.ieee.org%2Fiel5%2F4782474%2F4782475%2F04782491.pdf%3Farnumber%3D4782491&authDecision=-203
• Multiple Services = Varied Niche Markets• Concentrated Website Enables Discovery
– Diverse, Rich Content (improves SEO and Credibility)– Grows Competitive Search Engine Ranking Positions– Gains more Relevant Visitors
• Solution-based Microsite• Designed for 1 Niche Market or Key Product/Service
(focusing on customer’s primary needs)• Establishes Relevance and Credibility• Gently Introduces Brand (perhaps previously unknown)• Links to Main Website
For Websites with Multiple Services or Markets
Integrated Marketing – www.milwaukeemarketingservices.com
Niche Service Areas
Guide Wires andGuide Wire
Manufacturing
Medical Device Welding
Medical Wire Coils and Micro Fine Wire Coiling
Clean Room Assembly
MedicalGuideWireManufacturer.com
MedicalFineWireCoils.com
MedicalDeviceWeldingServices.com
CleanRoomAssemblyManufacturer.com
Niche Web Solutions
MedicalGuideWireManufacturer - Ranking Stats
MedicalGuideWireManufacturer - Web Stats
MedicalFineWireCoils – Ranking Stats
MedicalFineWireCoils - Web Stats
MedicalDeviceWeldingServices – Ranking Stats
MedicalDeviceWeldingServices – Web Stats
CleanroomAssemblyManufacturer – Ranking Stats
CleanroomAssemblyManufacturer – Web Stats
Impact for CustomWireTech Year to Date
More Microsite Examples
• Popcorn E-Commerce site• Food Processing Equipment Manufacturer• Wastewater Treatment Aeration Systems• Converting and Rotary Die Services
Integrated Marketing – www.milwaukeemarketingservices.com
Fireworks Popcorn = popcornlovers.com
Lyco Manufacturing = lycomfg.com
Niche Solution = lycometalfabrication.com
Mooers Products = mooersproductsinc.com
Niche Solution = coarsebubblediffuser.com
Converting Biophile = convertinglabs.com
Niche Solution =
cleanroomservicesmanufacturer.com
More Strategies for applying Microsites
Integrated Marketing – www.milwaukeemarketingservices.com