DESIGN THINKING IN LIBRARIES

Headstart SeminarOctober 30, 2013

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

HELLO!

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

LET’S START WITH A QUICK WARM-UP.

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

LET’S START WITH AQUICK WARM-UP.

THERE ARE NO RIGHT

OR WRONG ANSWERS.

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30 SECOND WARM-UP:

STEP 1:

FIND A PARTNER. GRAB A POST-IT AND SHARPIE.

STEP 2:

NOW DRAW THEM.

STEP 3:

SHARE YOUR DRAWING.

AND INTRODUCE YOURSELF!

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

DESIGN THINKINGIS BOTH A SET OF

METHODS AND A MINDSET

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TODAY WE’LL TALK ABOUT:

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

TODAY WE’LL TALK ABOUT:WHO IS IDEO?

Topic No. 1

DESIGN THINKING METHODS

Topic No. 2

OUR WORKIN ACTION

Topic No. 3

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WHO IS IDEO?

WE ARE A HUMAN-CENTERED DESIGN AND INNOVATION

CONSULTANCY.

Fact No. 1

DESIGN HAS PUT US AT THE FOREFRONT

OF INNOVATION.

Fact No. 2

WE THRIVE ON BRINGING PRODUCTS, SERVICES AND EXPERIENCES TO MARKET.

Fact No. 3

WE OFFER AN INTERNATIONAL PERSPECTIVE

Fact No. 4

INFORMATION TECHNOLOGY

HUMAN FACTORS

ELECTRICAL ENGINEERING

GRAPHIC DESIGN

INDUSTRIAL DESIGN

PROTOTYPINGARCHITECTURE

MANUFAC-TURING

BUSINESS DESIGN

INTERACTION DESIGN

WE WORK WITH DIVERSE BACKGROUNDS ON

MULTI-DISCIPLINARY TEAMS. WE CALL THEM

T-SHAPED PEOPLE.

Fact No. 5

WE SEE CHALLENGES THROUGH MULTIPLE

LENSES.

Fact No. 6

WE ALWAYS START WITH PEOPLE.

Fact No. 7

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

EXPLORE

LEARN

SYNTHESIS

PROTOTYPING

EVOLUTION

CREATETEST

LEARN ABOUT THE WORLD

HAVE SOME IDEASMAKE THE IDEAS REAL

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

SURVEYS AND FOCUSGROUPS ARE GREAT TOOLS

FOR VALIDATION, BUT ITTAKES FIELD WORK TO GAIN

TRUE INSIGHT.

Asking “Why?”

SEGMENTATION ANDDEMOGRAPHICS MAY

IDENTIFY MARKETS, BUTONLY BEHAVIORS TELL US

WHAT TO DO.

Observe Behavior

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

EXPLORE

LEARN

SYNTHESIS

PROTOTYPING

EVOLUTION

CREATETEST

LEARN ABOUT THE WORLD

HAVE SOME IDEASMAKE THE IDEAS REAL

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

EXPLORE

OBSERVE BEHAVIORDEVELOP EMPATHY

ASK “WHY?”

SYNTHESIS

PROTOTYPING

EVOLUTION

CREATETEST

LEARN ABOUT THE WORLD

HAVE SOME IDEASMAKE THE IDEAS REAL

“TO HAVE A GOOD IDEA, FIRST HAVE

A LOT OF IDEAS.”

Go for Quantity

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

GO FOR QUANTITYDEFER JUDGMENT

ENCOURAGE WILD IDEASBUILD ON THE IDEAS OF OTHERS

STAY FOCUSEDONE CONVERSATION AT A TIME

BE VISUAL

Brainstorm Rules

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MASH-UP IDEATION:

STEP 1:

FIND A PARTNER.

STEP 2:

LIST 10 THINGS IN JUNK DRAWER.

LIST 10 THINGS IN A DRUGSTORE.

STEP 3:

INVENT SOMETHING NEW!

BE PREPARED TO SHARE IT WITH US

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

EXPLORE

CURATE INSPIRATIONGO FOR QUANTITY

WORK WITH OTHERS

SYNTHESIS

PROTOTYPING

EVOLUTION

CREATETEST

LEARN ABOUT THE WORLD

HAVE SOME IDEASMAKE THE IDEAS REAL

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

EXPLORE

SYNTHESIS

PROTOTYPING

EVOLUTION

CREATETEST

LEARN ABOUT THE WORLD

HAVE SOME IDEASMAKE THE IDEAS REAL

LEARN

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

THINK WITH YOUR HANDS–FAIL EARLY

AND OFTEN

Build to Think

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

coaching

website host

café classes

Focuses on bringing customers into the physical location

Provides an introduction without forcing a

commitment

Creates a comfortable space to learn more

Extends the learning out of the

coaching pod

ROTHKO CONCEPT GUIDELINES // NOV 2012 // CONFIDENTIAL // 67

CAPSULE MINI-BINDER

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H001–144

HISTORICTIM

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TIMELESS

Shelf PresenceThe color coding on the spine allows the user to easily navigate on shelf and when stored within the capsule bag.

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

EXPLORE

BUILD TO THINKM.V.P.

SHARE WITH OTHERS

SYNTHESIS

PROTOTYPING

EVOLUTION

CREATETEST

LEARN ABOUT THE WORLD

HAVE SOME IDEASMAKE THE IDEAS REAL

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

EXPLORE

LEARN

SYNTHESIS

PROTOTYPING

EVOLUTION

CREATETEST

LEARN ABOUT THE WORLD

HAVE SOME IDEASMAKE THE IDEAS REAL

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

WHAT CAN YOU USE DESIGN THINKING FOR?

SERVICE COMMUNCIATIONSSTAFF ROLES DIGITAL EXPERIENCESPACE

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

WHAT WILL IT GET ME?EFFECTIVE WAYS TO ENGAGE PATRONS

GETTING UNSTUCK

IMPROVED PROJECT MANAGEMENT

MORE CREATIVE CONFIDENCE

IMPROVED COLLABORATION

MORE FUN!

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

Our work in action:DESIGN FOR THE PUBLIC SECTOR

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O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

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Our Goal

EQUIP CPL AND AARHUS WITH THE TOOLS AND METHODS TO IMPROVE PATRON SERVICES.

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

Our Goal

SUPPORT PATRON-CENTERED DESIGN

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

Our Goal

FEED LEARNINGS INTO CREATION OF AN OPEN-SOURCE, DESIGN THINKING FOR

LIBRARIES TOOLKIT

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

Our Goal

FEED LEARNINGS INTO CREATION OF AN OPEN-SOURCE, DESIGN THINKING FOR

LIBRARIES TOOLKIT

IT ALL STARTSWITH THE

RIGHT MINDSET

IT’S:COLLABORATIVE

OPTIMISTICEXPERIMENTAL

WHAT IF I HAVE NO TIME?TAKE A WEEK, A DAY, AN HOUR...

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

EXPLORE

USE F&F NETWORKS

FIND NEARBY INSPIRATION

SYNTHESIS

PROTOTYPING

EVOLUTION

CREATETEST

LEARN ABOUT THE WORLD

HAVE SOME IDEASMAKE THE IDEAS REAL

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

EXPLORE

BOOK 1-HR BRAINSTORMS

USE THE LUNCH HOUR

SYNTHESIS

PROTOTYPING

EVOLUTION

CREATETEST

LEARN ABOUT THE WORLD

HAVE SOME IDEASMAKE THE IDEAS REAL

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

EXPLORE

CREATE THE M.V.P.5-MIN FEEDBACK

SYNTHESIS

PROTOTYPING

EVOLUTION

CREATETEST

LEARN ABOUT THE WORLD

HAVE SOME IDEASMAKE THE IDEAS REAL

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

Some Things to Keep in Mind...

PROBLEMS ARE DESIGN OPPORTUNITIES IN DISGUISE.

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

Some Things to Keep in Mind...

PROBLEMS ARE DESIGN OPPORTUNITIES IN DISGUISE.FOCUSING ON A CHALLENGE IS AN ACT OF LEADERSHIP

O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

Some Things to Keep in Mind...

PROBLEMS ARE DESIGN OPPORTUNITIES IN DISGUISE.FOCUSING ON A CHALLENGE IS AN ACT OF LEADERSHIPSTEPPING OUR OF YOUR COMFORT ZONE IS LEARNING

QUESTIONS?

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O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES

THANK YOU.