Michel Campan Lancome

Post on 01-Nov-2014

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Transcript of Michel Campan Lancome

From Web 1.0 Leader to Pioneer in Web 2.0

Worldwide Web by Lancôme

Who Loves Men?

Hypnôse Homme,first fragrance on second life

Elettra Rossellini-Wiedemann

The Hypnôse Dress project

The Hypnôse Dress project

Lancôme's Eco-Chic Initiatives

Juicy tubes tunes

Press & blog coverage

Web 2.0 in Japan

Web 2.0 in Japan

Web 2.0 in China

Kate Winslet revelation

Second life PR event

First video blog

Bloggers party’s

Bloggers creations

Lancôme Web 2.0 commitments

Diversity. Different people, rich perspectives.

Exclusivity. Be the first to know.

Permanence. Long-lasting commitment.

Respect. Appreciating a wide variety of styles.

Openness. Always staying close to you.

Transparency. Showing it to you like it is.

Confidentiality. Respecting your privacy.