Post on 26-Jun-2015
mlyk consulting.mlyk consulting.
Michael Kirschmkirsch@mlyk.com
www.mlyk.com
mlyk consulting.mlyk consulting.
1. Development Platforms
mlyk consulting.mlyk consulting.
1. Development Platforms
2. Distribution(App Stores / Marketplaces)
mlyk consulting.mlyk consulting.
1. Development Platforms
2. Distribution(App Stores / Marketplaces)
3. Monetization
mlyk consulting.mlyk consulting.
Platform = Stage
How to choose a mobile development Platform?
mlyk consulting.mlyk consulting.
Platforms
mlyk consulting.mlyk consulting.
1M 40M 200M 50M 30M 1B
mlyk consulting.mlyk consulting.
Java ME 1B
1M 40M 200M 50M 30M 1B
Flash Lite 500M
Web 1B
mlyk consulting.mlyk consulting.
Java ME 1B
1M 40M 200M 50M 30M 1B
Flash Lite 500M
Web 1B
mlyk consulting.mlyk consulting.
Java ME 1B
1M 40M 200M 50M 30M 1B
Flash Lite 500M
Web 1B
mlyk consulting.mlyk consulting.
Java ME 1B
1M 40M 200M 50M 30M 1B
Flash Lite 500M
Web 1B
mlyk consulting.mlyk consulting.
Java ME 1B
1M 40M 200M 50M 30M 1B
Flash Lite 500M
Web 1B
mlyk consulting.mlyk consulting.
Java ME 1B
1M 40M 200M 50M 30M 1B
Flash Lite 500M
Web 1B
mlyk consulting.mlyk consulting.
iPhone changedthe game
mlyk consulting.mlyk consulting.
Why iPhone matters
S60
Sold units
200M
mlyk consulting.mlyk consulting.
Why iPhone matters
S60
Sold units
200M
iPhone 40M
mlyk consulting.mlyk consulting.
Why iPhone matters
S60
Sold units
200M
iPhone 40M
% flat-ratedata plan
x 0.15
mlyk consulting.mlyk consulting.
Why iPhone matters
S60
Sold units
200M
iPhone 40M
% flat-ratedata plan
x 0.15 =
PotentialCustomer
30M
mlyk consulting.mlyk consulting.
Why iPhone matters
S60
Sold units
200M
iPhone 40M
% flat-ratedata plan
x 0.15 =
PotentialCustomer
30M
x 1.00
mlyk consulting.mlyk consulting.
Why iPhone matters
S60
Sold units
200M
iPhone 40M
% flat-ratedata plan
x 0.15 =
PotentialCustomer
30M
x 1.00 = 40M
mlyk consulting.mlyk consulting.
Why iPhone matters
S60
Sold units
200M
iPhone 40M
% flat-ratedata plan
x 0.15 =
EducatedCustomer
3M
x 1.00 = 24M
% knowsabout Apps
x
x
0.10
0.60
mlyk consulting.mlyk consulting.
Does Java matters?
S60
Sold units
200M
iPhone 40M
% flat-ratedata plan
x 0.15 =
EducatedCustomer
3M
x 1.00 = 24M
% knowsabout Apps
x
x
0.10
0.60
Java ME 1B x 0.01 x 0.10 = 1M
mlyk consulting.mlyk consulting.
mlyk consulting.mlyk consulting.
mlyk consulting.mlyk consulting.
mlyk consulting.mlyk consulting.
The initial User experience of your appon a E65
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mlyk consulting.mlyk consulting.
mlyk consulting.mlyk consulting.
mlyk consulting.mlyk consulting.
mlyk consulting.mlyk consulting.
mlyk consulting.mlyk consulting.
Purchase Decision!
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mlyk consulting.mlyk consulting.
mlyk consulting.mlyk consulting.
mlyk consulting.mlyk consulting.
mlyk consulting.mlyk consulting.
mlyk consulting.mlyk consulting.
OK – and where is the game i just downloaded?
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mlyk consulting.mlyk consulting.
Nokia OVI Store supports50M devicesat the moment
mlyk consulting.mlyk consulting.
mlyk consulting.mlyk consulting.
mlyk consulting.mlyk consulting.
mlyk consulting.mlyk consulting.
Purchase Decision! Select your payment methode.
mlyk consulting.mlyk consulting.
mlyk consulting.mlyk consulting.
mlyk consulting.mlyk consulting.
The initial User experience of your appon an iPhone
mlyk consulting.mlyk consulting.
mlyk consulting.mlyk consulting.
mlyk consulting.mlyk consulting.
mlyk consulting.mlyk consulting.
mlyk consulting.mlyk consulting.
mlyk consulting.mlyk consulting.
Purchase Decision!
mlyk consulting.mlyk consulting.
mlyk consulting.mlyk consulting.
mlyk consulting.mlyk consulting.
mlyk consulting.mlyk consulting.
mlyk consulting.mlyk consulting.
App Stores / Marketplacessolves 2 problems
mlyk consulting.mlyk consulting.
A distributionsolution
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A paymentsolution
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for both user and publisher
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1.0 billion apps installed
mlyk consulting.mlyk consulting.
1.0 billion apps installed
40 million devices
mlyk consulting.mlyk consulting.
1.0 billion apps installed
40 million devices
/
=
25 apps in every device
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50k apps published
mlyk consulting.mlyk consulting.
Gravitytanksurveyed804 smartphone users, 301 of whom ownapp-enabled phones(eitherApple’s iPhone orHTC’s G1)
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48% download a program once a week
48% using Apps at least 30 min per day
32% to play less with game consols and more with the mobile
31% say they less read newspaper
28% they watch less TV or use the mp3 player
mlyk consulting.mlyk consulting.
App Store does notsolvemarketingfor you
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How to choose a platform?
mlyk consulting.mlyk consulting.
How to choose a platform?Do what you know- learn the platform
mlyk consulting.mlyk consulting.
How to choose a platform?Do what you know- learn the platform
Think distribution and monetization first- technological possibilities second
mlyk consulting.mlyk consulting.
How to choose a platform?Do what you know- learn the platform
Think distribution and monetization first- technological possibilities second
Choose mobile web- if possible
mlyk consulting.mlyk consulting.
How to choose a platform?Do what you know- learn the platform
Choose mobile web- if possible
Do for current hot top devices- not for everybody, not for the past or the future
Think distribution and monetization first- technological possibilities second
mlyk consulting.mlyk consulting.
The platformisa stagethat definesan audienceyou reach
mlyk consulting.mlyk consulting.
App Stores / Marketplaces
Distribution
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Overview
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Monetization
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MonetizationPrices range between $0,79 to $999
AppStore provides 70% payout sold over iTunes
Android market 70% payout paid by Google checkout
OVI 70% payout if paid by Credit Card, if pay via the mobilephone bill it is 30% payout
mlyk consulting.mlyk consulting.
MonetizationIn-App advertising
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Monetization
In-App advertising
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MonetizationIn-App advertising
In-App Purchases (virtual goods, subscriptions)
Branded App
LITE version App then charge for more features and functionality
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Q&A
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Thank you very muchfor your attention!
Michael Kirschmkirsch@mlyk.com
www.mlyk.com