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description
Selected Discoveries Of Michael Geary
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Don Francisco
PortalMichael Geary
6 Selected Discoveries of Michael Geary
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All r ights reserved. No par t of this publication can be reproduced
without express permission from Michael Geary.
© COPYRIGHT @2011 MICHAEL GEARY
Phone
915_525_7099
michaelgearydesign@yahoo.com
Web
michaelgearydesign.com
School
Academy of Art University
Department Director/ Instructor
Mary Scott
Class
Master Portfolio
Bookbindery
Heering & Robinson
100 North Hill Drive #5
Brisbane, CA 94005
Printer
Giant Horse Printing, Inc .
1336 San Mateo Ave
So. San Francisco, CA 94080
Photography
Michael Geary
Camera
Nikon D80
Title of Book
Portal
Text Stock
Fintch 100lbs
Fonts
Berthold Akzidenz Grotesk Light / Regular / Bold
Software
Adobe CS3 Photoshop, Indesign, Illustrator
Thank You
To all my friends and family that supported me through my
journey of grad school. But most important to Waffles for
being by my feet helping me push it .
7
I steer towards humorous things. People without a sense of humor really have serious problems.
Paul Rand
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8 Selected Discoveries of Michael Geary
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Contents
The Real Story
Morning Revolution
A Boy and His Robot
Future Shock
Puddle Protection
The Clean Up
Unexpected Serenity
Free Fight
The New Flamingo
Extra
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30
38
48
58
68
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104
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A portal represents a journey that may not always be direct, but it will lead you to the ultimate answer. The journey is what drives designers to become memorable.
10 Selected Discoveries of Michael Geary
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12 Selected Discoveries of Michael Geary
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RawInformativeCompellingStoriesDetectivesPublic
Key Words
13
Project 01
There’s nothing like cruising down the highway rockin’ out until the DJ ruins your buzz. Before you know it your reaching for the seek dial. End the madness. Find your station. Know your host. NPR.
The Real Story
Adver t ising I I
Roland Young
NPR
Ad Campaign
Avenir, Helvet ica
Class
Instruc tor
Tit le
Category
Deliverables
Font
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NPR
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NPR
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NPR
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NPR
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NPR
22 Selected Discoveries of Michael Geary
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BoldTraditionFamilyRevolutionRichFlavor
Key Words
23
Project 02
Learning how to grow and roast coffee in Spain then in the hills of Cuba, Don Francisco coffee is a family tradition.
Morning Revolution
Package Design I I
Paul Kagiwada
Don Francisco
Packaging
Four Tiers
Trade Gothic
Class
Instruc tor
Tit le
Category
Deliverables
Font
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Don Francisco
24 Selected Discoveries of Michael Geary
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Don Francisco
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Don Francisco
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Don Francisco
30 Selected Discoveries of Michael Geary
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GeniusImaginationInventiveUnexpectedComicalInnocent
Key Words
31
Project 03
The imagination of a boy genius is what can make a cloud look like a puppy, a noodle look like a worm or an extension cord look like a superhero.
A Boy and His Robot
Type 3
Jennifer Sterl ing
The Adventures of Cord
Poster, Comic Book
Keedy Sans
Class
Instruc tor
Tit le
Category
Deliverables
Font
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The Adventures of Cord
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A D V E N T U R E S O FA D V E N T U R E S O F
CORDCORDI ’ M S C A R E DO F H E I G H T S
R E A D Y ?L E T S G O
Y O U G U Y S G E T R E A D Y
Y O U ’ L L B E F I N EO K
L E T S G O !
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6
9 3
1 2
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9 3
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R O C K C L I M B I N GR O C K C L I M B I N GI ’ M S C A R E DO F H E I G H T S
Y O U ’ L L B E F I N EO K
L E T S G O !
W E A R E H I G H
R E A D Y ?L E T S G O
Y O U G U Y S G E T R E A D Y
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The Adventures of Cord
36 Selected Discoveries of Michael Geary
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G E TH I MC O R D
I T S L A T E D I D Y O U L E A V E T H E D O O R O P E N
NO
...
I G O T H I M . . . END
R O B B E D
P O W
B A N GP O P
I T S L A T E D I D Y O U L E A V E T H E D O O R O P E N
NO
...
W E A R E B E I N G
R O B B E D
TH
IS G
UY
PIC
KE
D T
HE
WR
ON
G H
OU
SE
P O P
B A N GP O W
I G O T H I M . . . END
G E TH I MC O R D
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The Adventures of Cord
G E TH I MC O R D
I T S L A T E D I D Y O U L E A V E T H E D O O R O P E N
NO
...
I G O T H I M . . . END
R O B B E D
P O W
B A N GP O P
I T S L A T E D I D Y O U L E A V E T H E D O O R O P E N
NO
...
W E A R E B E I N G
R O B B E D
TH
IS G
UY
PIC
KE
D T
HE
WR
ON
G H
OU
SE
P O P
B A N GP O W
I G O T H I M . . . END
G E TH I MC O R D
38 Selected Discoveries of Michael Geary
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RefuseReuseRecycleRefurbishReviveReinvent
Key Words
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Project 04
The future is now and it’s shocking. In case you haven’t heard mass production and over consumption isn’t the way to go. Oh and the Mayans say the world is ending.
Future Shock
Design Outside The Box I I
Roland Young
Future Shock
Poster, Timeline
Helvet ica Neue
Class
Instruc tor
Tit le
Category
Deliverables
Font
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Future Shock
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Future Shock
42 Selected Discoveries of Michael Geary
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FutureShock
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FutureShock
FutureShock
FutureShock
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Future Shock
44 Selected Discoveries of Michael Geary
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Futu
reShock
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Futu
reShock
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Future Shock
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Future Shock
48 Selected Discoveries of Michael Geary
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FunPlayfulProtectionCreativityAdventureGrowth
Key Words
49
Project 05
Grandpa said he used to walk three miles uphill both ways in the rain and snow to get to school. I say bring it.
Puddle Protection
Package Design I I
Paul Kagiwada
Tretorn Rain Boots
Packaging
Gif t Box
Futura
Class
Instruc tor
Tit le
Category
Deliverables
Font
Tretorn Rain Boots
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Tretorn Rain Boots
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Tretorn Rain Boots
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Tretorn Rain Boots
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Tretorn Rain Boots
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GritSweatHardAmericanStrengthStandard
Key Words
59
Project 06
From all the farmers, mechanics, steel workers, plumbers, construction workers and all those do-it-yourselfers, we would like to thank you.
The Clean Up
Design Outside The Box
Roland Young
Craf tsman Bodywash
Posters
Univers Condensed Bold
Class
Instruc tor
Tit le
Category
Deliverables
Font
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Craf tsman Bodywash
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Craf tsman Bodywash
BO
DY
WA
SH
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Craf tsman Bodywash
BODYWASHBODYWASH
BODYWASHBODYWASH
64 Selected Discoveries of Michael Geary
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BODYWASH
651 2 3 4 5 6 7 8 9
Craf tsman Bodywash
BODYWASH
66 Selected Discoveries of Michael Geary
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BODYWASH
671 2 3 4 5 6 7 8 9
Craf tsman Bodywash
68 Selected Discoveries of Michael Geary
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CleanBeneficialRefreshClassicalBeautyTranquil
Key Words
69
Project 07
If we could bottle anything more pure and beneficial for your skin, angels really would fall from heaven. We won’t be held accountable for what happens.
Unexpected Serenity
Package Design I I
Paul Kagiwada
DF Botanicals
Packaging
Gif t Box
Bodoni , Trade Gothic
Class
Instruc tor
Tit le
Category
Deliverables
Font
1 2 3 4 5 6 7 8 9
DF Botanica ls
70 Selected Discoveries of Michael Geary
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DF Botanica ls
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DF Botanica ls
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DF Botanica ls
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HopefulHeroesCulturalPrideToughSolution
Key Words
77
Project 08
You might think they look funny but I bet you won’t tell a three hundred pound masked man that. I didn’t think so.
Free Fight
Package Design I I
Paul Kagiwada
Lucha Libre
Book
Avenir, Helvet ica
Class
Instruc tor
Tit le
Category
Deliverables
Font
1 2 3 4 5 6 7 8 9
Lucha L ibre
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StyleLuxuryPlushModernSexyClass
Key Words
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Project 09
You have an Ace/King suited and you’ve been playing it slow. Take your time, don’t rush. Make him think he’s got it and when he goes all in call his bluff.
The New Flamingo
Nature of Ident i t y
Hunter Wimmer
The New Flamingo
Rebranding
Book
Avenir, Seri fa
Class
Instruc tor
Tit le
Category
Deliverables
Font
1 2 3 4 5 6 7 8 9
The New F lamingo
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The New F lamingo
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5 x5 x5 x
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32-1-5C
165-1-7C
160-1-1C
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ExtraIllustrations
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Mistakes are the portals of discovery.
James Joyce
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michaelgearydesign.com
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