Post on 22-Nov-2014
description
MICAH ALPERNUX Design Leader
I was a senior design manager at LinkedIn.
Previously I was director of user experience at Yahoo!, a founding member of the IxDA, and a design lead at eBay.
I was a senior design manager at LinkedIn.
I spent the last two 2.5 years building LinkedIn’s mobile design team and user experiences.
2010 - present
I want to share some of that story.. the journey of the team, our members, the apps, the adoption, and the team culture.
design ethos team leadership
2010 - present
The nature of work is changing...
It use to be one person sitting behind a desk 8 hours a day.
Now work happens anytime, anywhere, 24x7.
!
It needs to be coordinated seamlessly between groups of people, organizations, and devices.
LinkedIn is about connecting the worlds professionals
• Presenting yourself to others
• Meeting people
• Being better at what you do
Aspire to a daily use case
THE APP, 2.5 YEARS AGO...
2010
3% of site traffic
1 iPhone app
1 designer
TODAY
43% of site traffic
7 platforms
9 designers
Mobilizing the company
Today
Design Ethos• Members first
• Simplify
• Craftsmanship & Magic
• Emotion
• Data informed
Phone
2010
3% of site traffic
1 iPhone app
1 designer
Be better at what you do.
An everyday use case.
!
Stream as center stage
Simplify2011
Re-imagined & Simplified
Craftsmanship
New Navigation & IA
Simplify2011
Tablet
iPad is for leaders +75% more VPs, CXOs, and Directors
Wake Up Call Prime Time TV
Who:
When:
2012
Coffee & Couch
Calendar
Rich stream
Unified design language
2012
War rooms are a great way to focus
Back to phone
The iPhone app that turns business cards into contacts
CardMunch
Windows Phone 7 Join the company beta go/windowsphone
+48% Stream PVs
+74% Comments
+44% Likes
Alto Launch: In the Know on the Go
(1,010)“This version is so much better it’s hard to believe we’re talking about the same app.” - appstore review
+64% Article Views
+53% Profile Edits
2013
SHAKEto send
feedback
Beautiful & engagingUPDATES
+30% Stream page views+60% article views
Lifts per weekly UU
a
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Comment...
Comment clicks
Shares
Likes
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a
b
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a b c
Comment...
CTR has been 6x-9x that of desktop
Sponsored Updates in the stream
PersonalizationLess clicks away
NAVIGATIONEasier accessibility
+30% higher nav engagement
PROFILEClearer primary action
+50% in profile edits
+25% invitations from profile
Signature moments
Animation can orient, connect, and delight
Signature moments
Animation can orient, connect, and delight
Masters of attention
!
Construct reality
!
Painstaking detail andcraftsmanship
‘The real point of magic’, said Teller is ‘telling a beautiful lie.’
Back to Tablet
2013
WHERE WE’RE GOING...
MOBILE MOMENT
0%#10%#20%#30%#40%#50%#60%#
Mobile#Uniques#/#Total#Uniques#(Weekly)#Mobile Uniques / Total Uniques (Weekly)
2010 2011 2012 2013 2014
Was: 3%
MOBILE MOMENT
0%#10%#20%#30%#40%#50%#60%#
Mobile#Uniques#/#Total#Uniques#(Weekly)#Mobile Uniques / Total Uniques (Weekly)
2010 2011 2012 2013 2014
Today: 38%
OMG
Be Truly Mobile
Phone v2 (Alto)iPad v1 Launch
Win as a team
iPhone Launch
• I believe great products are a sideeffect of a great team.
• Cross functionally living & working
• If you’re not having fun you’re doing it wrong
Win as a team
Micah Alpern linkedin.com/in/malpern malpern (twitter)malpern@alpern.org