Methodology

A preview

What is Methodology Choosing a method of data collection Structure of the research Builds on and draws from problem

statement and research questions/ hypotheses

Influences analysis

Broad Categories Qualitative

Words Descriptive Limited number of

cases Focused Attempts to explain

“why”

Quantitative Numbers Facts Large samples Stringent conditions Attempts to explain

“what” or “how”

Qualitative

Quantitative: Detailed Focus

Mixed Methods Combines quantitative and qualitative

research Numbers and description Attempts to answer “how” and “why”

Types of Methods Qualitative

Case Studies Focus Groups Unstructured Interviews Observations Content Analysis

Quantitative Surveys Structured Interviews Questionnaires

Methods Approach-adapted from Creswell

Tend to Qualitative Quantitative Mixed

Use these strategies

Case study, narrative, interview, ethnography

Surveys and experiments

Aspects of each

Employ these methods

Open-ended questions, Text or image data

Close-ended questions, predetermined approaches, numeric data

Both open- and close-ended, emerging and predetermined approaches

Use these practices

Positions himselfCollect participant meaningFocus on single conceptStudy contextInterpretCollaborate with participants

Tests or verifies theoriesIdentifies variablesRelates variables and questionsObserves and measures numericallyEmphasis on unbiased approachEmploys statistics

Collects both quantitative and qualitative dataDevelops rationale for mixingIntegrates data at different stagesEmploys mixed practices

Methods What are the advantages and

disadvantages to each approach? In what cases might you choose one or

another? Examples…