Men Health

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mens health

Transcript of Men Health

Men's Health(MH), published byRodale Inc.inEmmaus, Pennsylvania, United States, is the world's largest men'smagazinebrand,[5]with 40 editions in 47 countries.[6]It is also the best-selling men's magazine on U.S. newsstands.[3]Although originally started as amen's healthmagazine, it currently covers various men'slifestyletopics such asfitness,nutrition,fashion, andsexuality. The magazine's website, MensHealth.com, averages 38 million page views a month.[6]

Launched by Mark Bricklin in 1987 as a health-oriented service magazine,Men's Healthhas evolved into a lifestyle magazine for men, covering areas such as health, fitness, nutrition, relationships, travel, technology, fashion and finance. Bricklin, along with Rodale editors Larry Stains and Stefan Bechtel, initially produced three newsstand test issues. The results led Rodale to launchMen's Healthas a quarterly magazine in 1988 and begin to sell subscriptions. Bricklin, who was editor-in-chief ofPreventionmagazine, appointed Mike Lafavore as editor ofMen's Healththat year. In his subsequent 12 years as editor-in-chief, Lafavore grew the circulation from 100,000 to more than 1.5 million, took the publishing frequency to 10 times a year, and expanded the magazine's brand to a number of countries, including the UK, France, Germany, Australia, South Africa, Mexico and Russia. He created the editorial formula still in use today, brought aboardSteven Slon, a veteran of the service journalism category, importedGreg Gutfeldfrom Rodale'sPreventiontitle and worked with longtime staff editorDenis Boyles, a formerPlayboycontributing editor, to develop the magazine's influential and distinctive "regular guy" voice. Lafavore leftMen's Healthin 2000, the same year Capell's Circulation Report named the magazine "Circulation Performer of the Decade." He appointed Greg Gutfeld as his successor. After a year, Gutfeld was replaced by David Zinczenko.