MEMORABLE? WHAT MAKES CONTENT

WHY IS SOME CONTENT MEMORABLE AND SOME FORGOTTEN?

WHY COULD THIS BE MEMORABLE?

This evokes emotion, which helps people remember.

WHY COULD THIS BE MEMORABLE?

WHY COULD THIS BE MEMORABLE?

A  dog  makes  your  life  happier.  Adopt.  

Contrast helps people understand what’s important… and we remember that.

A  dog  makes  your  life  happier.  Adopt.  

WHY COULD THIS BE MEMORABLE?

BOXERS  OR  

BRIEFS?  

BOXERS  OR  

BRIEFS?  

It builds a mental picture and your brain encodes it twice: as a verbal code and an image code.

WHY COULD THIS BE MEMORABLE?

The unusual demands extra attention. Attention paves the way to memory.

WHY COULD THIS BE MEMORABLE?

This is shocking and visual – a perfect combination for strong recall.

HOW TO BE MEMORABLE QUICK RECAP

Evoke emotion

Use contrast

Spark mental pictures

Use the unusual

Be shocking and visual

WHY COULD THIS BE MEMORABLE?

It visually simplifies a complex concept.

WHY COULD THIS BE MEMORABLE?

Exaggeration attracts extra attention.

WHY COULD THIS BE MEMORABLE?

This forces you to say the answer. You remember more of what you say vs. what others say.

WHY COULD THIS BE MEMORABLE?

This tells a story, and stories are easier to remember.

WHY COULD THIS BE MEMORABLE?

What  will  it  take  before  we  respect  the  planet?  

What  will  it  take  before  we  respect  the  planet?  

This brings relevance into the real world. People remember information that is relevant.

HOW TO BE MEMORABLE QUICK RECAP

Visually simplify

Exaggerate

Have them say it

Tell stories

Be relevant

HOW TO BE MEMORABLE

Evoke emotion

Use contrast

Spark mental pictures

Use the unusual

Be shocking and visual

Visually simplify

Exaggerate

Have them say it

Tell stories

Be relevant

ABOUT THE AUTHORS

BRUCE KASANOFF How to do well by doing good www.Kasanoff.com

Dr. CARMEN SIMON The science of memorable presentations www.reximedia.com