Post on 19-Jan-2016
Membership:
Recruitment, Retention . . . Is There More?
2013 District 7570 DTTS
Why are we concerned with membership?
2013 District 7570 DTTS
Rotary International Goals
Promote membership diversity
Improve member recruitment and retention
2013 District 7570 DTTS
If that’s our only motivation,
WE WILL FAIL.
2013 District 7570 DTTS
If we believe in Rotary• Peace and conflict prevention/resolution • Disease prevention and treatment • Water and sanitation • Maternal and child health • Basic education and literacy • Economic and community development
2013 District 7570 DTTS
THEN WE MUST SHARE ROTARY!
How do you share Rotary?
• Recruit new members• Retain your existing members• Engage members
2013 District 7570 DTTS
What’s Your Role?
• Make sure we have a strong membership committee with representation from all areas who will serve as advocates to assist clubs
• Recognize that “one size does NOT fit all”• Change the conversation – Membership is
more than recruitment and retention. It should also be ENGAGEMENT.
2013 District 7570 DTTS
Support Our Clubs
• Encourage clubs to have an active membership committee
• Encourage clubs to set goals that focus on recruitment, retention, and engagement
• Encourage clubs to use the resources that are available through Rotary – the websites, the Membership Committee, the AGs, the District leadership, other clubs in your Area and in the District
2013 District 7570 DTTS
Recruitment
• Identify prospective members who would make good Rotarians
• Invite prospective Rotarians to visit one or more clubs
• Follow up with prospective members• Provide an orientation to prospective
members
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Retention
• Assist clubs with meaningful induction ceremonies of new members
• Ensure that new members understand what Rotary is and what Rotary is not
• Conduct membership satisfaction surveys• Conduct exit interviews when members
leave
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Engagement
• Committees• Service projects• Roles/responsibilities at club meetings• Provide Mentors to new members• Monitor engagement
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Available Resources
• Membership Committee• www.rli33.org (“Course Materials”)• www.rotary.org• www.rotary7570.org
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Contact
Laurie S. Moran, CCEPresident
Danville Pittsylvania County Chamber of CommercePO Box 99
Blairs, VA 24527434.836.6990
lmoran@dpchamber.org
2013 District 7570 DTTS