MELISSA CHELF melissa@couleecreative.com | (608) 792-5398 | La Crosse, WI

WORK EXPERIENCE Chelf Marketing Officer 2014 – Present Coulee Creative | La Crosse, WI ‣ Direct marketing and content strategy, using strategic messaging and storytelling to create an impact online. ‣ Lead web content production throughout the entire process, including anticipating and requesting assets, organizing

content, and web copywriting.

‣ Add/Edit content within a CMS, configure pages, and ensure quality across responsive devices. ‣ Build action plans for every project and see them through to the end. 

‣ Act as the liaison between the company and clients, managing communication and expectations. ‣ Understand web tech and communicate it clearly with individuals at all levels of technical proficiency.   ‣ Act as the internal project manager, ensuring deliverables adhere to brand guidelines and project goals, manage

priorities and schedules of multiple projects, and utilize technology/apps to smooth out processes.

Marketing Consultant 2012-2014 Gundersen Health System | La Crosse, WI • Understand and analyze data such as service line business goals and revenue forecast, market share, access and

capacity, reimbursements, payer mix, market growth projections, and competitive analysis. • Develop strategic marketing plan to ensure continued growth and profitability.  • Oversee the production in coordination with marketing managers, and design and web teams. • Review ROI metrics, Google Analytics, SEM/SEO reports, and make adjustments based on insights.

Marketing Director 2007-2012 PREIT - Valley View Mall | La Crosse, WI ‣ Develop strategic marketing plan and budget to achieve goals, impact sales, traffic, and market share. ‣ Work closely with mall merchants to build positive relationships and maximize sales opportunities. ‣ Create and execute community-related events and promotions. ‣ Develop and implement a proactive public relations program, serving as liaison with media.

Account Manager 2006-2007 Ovation Marketing | La Crosse, WI ‣ Maintain the relationship between the agency and clients, ensuring all project goals are met.

Territory Sales Manager 2004-2006 Regal Plastic Company | La Crosse, WI ‣ Maintain current clients and interest new buyers in plastic products and solution-based services.

EDUCATION Bachelor of Science (BS): Marketing Degree University of Wisconsin La Crosse Graduation: May 2004

SKILLS & INTERESTS ‣ Skills: Marketing strategy, website management, lead generation, account management, project management, email

marketing, social media, copywriting, Keynote / PPT, Excel ‣ Interests: Mountain biking, winter fat biking, road biking, yoga, running, traveling, reading