BRAND MANTRA“True to Atlanta” is a promise to our fans and our city to always give our best and represent them in a manner that is honest, authentic and instills pride. It is a rallying cry and a filter for everything we do.

MULTICULTURALS BUSINESS TO BUSINESSNEXTGEN ATLANTANS MULTICULTURALS BUSINESS TO BUSINESS

DEFINING OURTARGET AUDIENCE

To ENTERTAIN and UNITEthe city of Atlanta throughbasketball.

BRANDPROMISE

PHILIPS ARENAPROMISE

CREATING EXTRAORDINARY MOMENTS FOR OUR GUESTSWITH SOUTHERN HOSPITALITY

200 EVENTS + 1.6 MILLION GUESTS ANNUALLY

BRANDVALUES

INTEGRITYTEAMWORKCONTEMPORARYWORK ETHICINCLUSIVENESSAUTHENTICITYINNOVATION

BRANDPERSONALITY

PLAYFUL • BOLD • RESILIENT • CAPTIVATING • HUMBLE

ATLANTA HAWKSSCORE SHEET

TV RATINGS UP 42% INSTAGRAM UP 77% TWITTER UP 275% FACEBOOK UP 66%RETAIL: IN STORE UP 115%RETAIL: ONLINE UP 191%ATTENDANCE UP 19%MEMBERSHIP SALES UP 72%

BY THE NUMBERS

*Data collected beginning from the team re-brand in 2014-present. Source: Atlanta Hawks Analytics Group