Leverage networks / Declare a holiday

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Andres GlusmanVP – Strategy & Community

@glusman

10M Members(almost no paid acquisition)

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Architect the network so that Meetups make other Meetups stronger

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INVEST MARKETING SPEND INTO PRODUCT AND COMMUNITY DEVELOPMENT

INVEST OUR SPONSORSHIP $$$ INTO CUSTOMERS AS WELL

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HOW WE GOT OUR FIRST 100K

MEMBERS

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Declared 577 International Holidays

• International Elvis Fans Meetup Day

• International Xena The Warrior Princes Meetup Day

• International Ex-Jehovah’s Witnesses Meetup Day

• International Pug-Lovers Meetup Day

• International Republicans Meetup Day

• International Tori Amos Fans Meetup Day

• International Weblogger Meetup Day

• International Star Wars Fans Meetup Day

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@glusman

@glusman

@glusman

@glusman

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Got the word out

@glusman

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1) Pick a day (any day)

2) Pick a simple hook

3) Get the word out

4) Celebrate activities and success

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@glusman

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MORAL OF THE STORY

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YOU DON’T NEED PERMISSION

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andres@meetup.com

@glusman

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