Post on 06-May-2015
description
Social Media for meetings & events
benefits, measurement & strategy
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Gerrit HeijkoopHow Can I Be Social (HCIBS)
Twitter: @HCIBS
Facebook: /HCIBS
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Photos, Feedback and Findings
Twitter: @HCIBS Facebook: /HCIBS
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Key ideas1. #benefits2. #measure3. #scenarios 4. #strategy
Where do you stand?
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“I am doing pretty well on Social Media”
AgreeDisagree
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“What would happen if tomorrow you decided
to stop with all Social Media activities?”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Benefits are clear!1. Contact with your audience2. Increased exposure3. Conform expectation4. Improved search results
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Benefits are clear!1. Contact with your audience
2. Increased exposure
3. Conform expectation
4. Improved search results
“How can you measure the contribution
of Social Media to your business objectives?”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
AUDIENCE
LEARNING
IMPACT
BEHAVIOUR
ROI
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Key ideas #benefits #measure3. #scenarios 4. #strategy
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“So should I always use Social Mediafor my events?”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
1. Less then 10% of my (potential) audience
2. No benefit from extra visibility and exposure
3. I don't believe it can contribute to my meeting
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
5 phases of Social1. Fear & Denial2. Experimentation3. Marketing department4. Connected individuals5. Social business
“How do you determine how much Social Media you do?”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
What resources do you need?
Technology : internet, devices, accounts
Social Identity: design, hash-tag, integration
People: team, training, coordination, network
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Technology : internet, devices, accounts
Social Identity: design, hash-tag, integration
Content: stories, photos, occasions
People: team, training, coordination, network
What resources do you need?
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
What resources do you need?
Technology : internet, devices, accounts
Social Identity: design, hash-tag, integration
Content: stories, photos, ‘occasions’
People: team, training, coordination, network
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“How do you determine how much Social Media you do?”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
3 possible solutions
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Buy & Share
Send & Sell
Love & Join
INVESTMENT
IMPA
CT
1. Buy & Share use network of your existing customers
2. Send & Sell stay top of mind with the people who want to follow
3. Love & Join dive actively into existing ‘community’ and focus on bloggers
3 possible solutions
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Buy & Share
Send & Sell
Love & Join
INVESTMENT
IMPA
CT
1. Buy & Share use network of your existing customers
2. Send & Sell stay top of mind with the people who want to follow
3. Love & Join dive actively into existing ‘community’ and focus on bloggers
“What are the pros and cons per scenario?”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Key ideas #benefits #measure #scenarios 4. #strategy
“How do you determine how to fill in your
Social Media strategy?”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Why do you communicate?
Customer service
Business Intelligence
Client relations
Marketing
Marketing
Sales
Procurement
Operations
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
1. Authenticity2. Friends & family3. Employees & colleagues4. Partners & suppliers5. Clients6. Rest of the world
Who do you communicate with?
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
What is ‘Common Place of Care’?
2. Experience
3. Brand
1. Content 1. Cycling2. Tour de France3. Rabobank Team
1. Meetings industry2. IMEX America3. Meet Mr. Holland
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
A Social Media Strategy:
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Key ideas #benefits #measure #scenarios #strategy
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
#reflectionapplying toyour own context
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Before I go …
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Do you know someone who needs some help with …
… event technology… Social Media… a speaker about those topics?
Gerrit HeijkoopPartner HCIBSWant to receive these slides?Leave me your businesscard and I will e-mail you the link!
@gheijkoop or @hcibs
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Social Media for meetings & events
why, optimize network & messages
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv