MEDIAR

Community-drivenDigitalEnvironmentEmpoweringSportsFans

WHITEPAPERVersion3.2

MediarTechnologiesLtd.–ICOWhitepaper 2

TABLEOFCONTENTS

EXECUTIVE SUMMARY ....................................................................................................................... 3 PROJECT OVERVIEW .......................................................................................................................... 4 MISSION STATEMENT ........................................................................................................................ 4 MEDIAR ECOSYSTEM ......................................................................................................................... 5

MEDIAR ARCHITECTURE ...................................................................................................................... 5 MEDIAR SOLUTION ............................................................................................................................ 6 MEDIAR COMMUNITY ........................................................................................................................ 6

MEDIAR TECHNOLOGY ....................................................................................................................... 7 BLOCKCHAIN ...................................................................................................................................... 7 AUGMENTED REALITY .......................................................................................................................... 7 MACHINE LEARNING............................................................................................................................ 8 CREDIBILITY SYSTEM ............................................................................................................................ 8 DATABASE SERVICE MODEL................................................................................................................... 8

MEDIAR TOKEN ECONOMY ................................................................................................................ 9 MDR TOKEN ..................................................................................................................................... 9 REVENUE DISTRIBUTION ....................................................................................................................... 9 MDR USE CASES ............................................................................................................................... 10 MVP – MATCHDIARY MOBILE APPLICATION FOR IOS AND ANDROID ............................................................ 13

MEDIAR TOKEN SALE ....................................................................................................................... 16 MEDIAR TOKENS ALLOCATION ............................................................................................................ 16 ITO SCHEDULE AND PRICES ................................................................................................................. 16 RAISED CAPITAL ALLOCATION ............................................................................................................... 17 INVESTORS ACQUISITION PROGRAM ...................................................................................................... 18 ROADMAP .................................................................................................................................... 19

MEDIAR TEAM ................................................................................................................................. 20 OPERATIONS .................................................................................................................................... 20 ADVISORY BOARD ......................................................................................................................... 22

CONTACT ......................................................................................................................................... 23 LEGAL NOTICE .................................................................................................................................. 24

PLEASEMAKEYOURSELFFAMILIARWITHIMPORTANTNOTICESECTIONATTACHEDATTHEENDOFTHISWHITEPAPER.PLEASEDOREADTHISWHITEPAPERVERYCAREFULLY.PRIORTOANYACTIONPLEASEREMEMBERTOCONSULTYOURLEGAL,FINANCIAL,TAXOROTHER

SUITABLEPROFESSIONALADVISORS.

THELEGALENTITYRUNNINGTHEITOPROCESSISMEDIARTECHNOLOGYLTD,REGISTERED

INLIMASSOL,CYPRUS.

MediarTechnologiesLtd.–ICOWhitepaper 3

EXECUTIVESUMMARYMEDIARisacommunity-drivendigitalenvironmentdesignedtochangethetraditionalsportsmarket.MEDIARdevelopsaglobalecosystemwhichempowers fans, improvingtheirpositionwithintheindustry.Simultaneously,byenhancingYourexperienceasafan,MEDIARprovidestheframeworkthatallowscreation,managementandprofitingfromfancommunity-basedventuresandapps.Althoughtheplatformisfan-oriented,itisopenforadvertisers,broadcasters,eventorganisers,influencers,mediaplatformsandotherstakeholdersofsportsindustry-sincetheoperationofthewholeecosystemisefficientandbeneficialforbothfansandpartnersinthiscase.Toenablethefairnessandtruedecentralizationoftheglobalcommunitywearebuilding,we use blockchain as main technology. Smart contracts will simplify and secure thetransactions process and all kinds of data. To develop and implement all thefunctionalitiesdesigned,weareraisingfundsviaInitialTokenOfferingcampaign.AsMinimumViableProduct(MVP)weintroducedmobileappMatchDiary,designedasaninteractivememoirforfootballfans.Itincludesbuilt-inadvertisementrevenuemodel,newsstream,publishingplatform,tokenwallet,e-commerceandticketshop.

MediarTechnologiesLtd.–ICOWhitepaper 4

PROJECTOVERVIEWMissunderstandingthefairplayruleThemagicofsportliesininnerpassionandstubbornesofone’sactivity,intensesharedemotionsoffanscommunitiesandinspiringstoriesofatheleteslives.Likenothingelsesportunitespeopleandcreatesbridgeofunderstandingdespitedifferentlanguages,individualviewsortimezones.Thereisnonationbiggerthan4billionenthusiastsofkickingtheballakafootballakasocceror2,5billionofcricketsupportersworldwide.Thankstofans,sportisalsoaveryprofitableindustry.AccordingtoATKearney1,globalsportsindustryisworthupto620billionUSDollars.PwCestimates2thatinNorthAmericaalone,valueofthismarketwillgrowover3%annually.Withe-sportsdevelopment,newdisciplinesandpopularityofhealthylifestylethetrendisclear–sportisagreatbusiness.Theimportanceoffansisdowngradedandnotrespectedonadequatelevel.Weconsideritnotafairplaysituation.Whatismore,despitethepopularityanddevelopmentofsportsmarketworldwidely,stilltherearemanyproblemsrelatedtofans’experienceandtheirroleinthewholeindustry.

4 Nouniversalplatformfullydrivenandmanagedbyfans.4 Verylimitedaccesstothetop-levelopportunitieswithinsportsindustry.4 Lackofempowermentforfans,weakimpactondecisionmaking.4 Time-consumingfindingagoodchoiceofasportmediumoutofthethousandof

options.4 Toughtofindqualitycontentwithoutannoyingandinvasiveadvertising.4 Fansdonotbenefitandarenotrewardedfortheirinputandcontent.

MISSIONSTATEMENTEmpowering the fans through digital revolution Ourmissionistodevelopanddeliverblockchain-poweredsolutionsthatadressacknowledgedpainpointsandproblemsintheglobalsportsindustry.Weobeythreeprinciplerules:● fansasacrucialpartofsportsindustrymustreceivegreatexperienceand

rewardfortheirengagement;● technologymustbesecure,scalableandeasytocommerciallyintegratewith

existingbusinesses,organisationsandstakeholdersofsportindustry;● theecosystemiscreatedbyfansforfans,whichiswaythedecisionmaking

processesaredecentralised,accessibletoeverymemberofcommunityandtransparent.

1 ATKearneyTheSportsMarkethttps://www.atkearney.com/communications-media-technology/article?/a/the-sports-market2PwCSportsOutlookhttps://www.pwc.com/us/en/industry/entertainment-media/publications/assets/pwc-sports-outlook-2017.pdf

MediarTechnologiesLtd.–ICOWhitepaper 5

MEDIARisacommunity-drivendigitalenvironmentestablishedtochangetheglobalsportsindustry.MEDIARallowstodesignandimplementavarietyofproducts,applicationsandsolutionsthatcontributetoempowermentoffans.

MEDIARECOSYSTEMMEDIARisafoundationofimportantchangewithinsportsindustryonaglobalscale.Itprovides groundwork for development of complex ecosystem that in the future willincludevarietyofapplications,platforms,revenuestreamsandbusinessmodelsmanagedbyMDRtoken.Oursolutionshouldbeconsideredasaframeworkthatallowscreation,managementandprofitingfromfancommunity-basedventuresandapps.MEDIARarchitectureMEDIAR is thedecentralizeddigital environmentdedicated to fanswhichunitessportloversfromallovertheworldandgivesthemanopportunitytogetbenefitsfrombeingafan.Ithas6-pillararchitecturethatmeetsthedifferentneedsofatoday’ssportsfan.Thecombination of those layers brings the joy, unity and brand new era of communitymembersinteraction.

YoucanuseMEDIARas:● aninnovativemediumtobeupto-datedaboutsportsnewsandoccasions;● aspacetoshareYourexperiencewithothers;● decentralizedfan-orientedcommunity;● atooltoimpactandcraftthefutureofsportsindustry;● easieraccesstotheglobalmarketopportunities;● awaytoberewardedjustforbeingfan.

MediarTechnologiesLtd.–ICOWhitepaper 6

MEDIARsolutionUsingitsinfrastructure,MEDIARaddressestheproblemswe,asfans,experienceandprovidesthedigitalsolution.

MEDIARcreatesthefirstglobalnetworkwhichmeetstheneedsoffanssinceitiscreatedbyfans.Widepartnershipnetworkwillgrantindividualsaccesstonowunavailableopportunities.BytippingusersfortheirvaluablecontentMEDIARensurestheeliminationoffakeandmisleadingposts/articles.

ThankstoDAOmodelandabilitytoengagepartners,eachfanwilltakepartevenintheirfavouriteclubdecisionmaking.

MEDIARcreatesaninnovativemedium,wherecontentiscreated,managedandevaluatedbyfans

WithinMEDIARenvironmentthefanisobtainingbenefitsjustforsharinguniqueemotions,experienceandopinion

MEDIARcommunityThemainphilosophybehindMEDIARistobuildaworldwidecommunity,lettingtheminteract for thebenefitofeveryone.Thewholeprojectappearedfromthethoughtabout fan’s experience, that iswhy the servicesandproductsbyMEDIARareconcentratedonthedeliveryofbenefitstosportslovers.However,toensureallthosethepartnersintegrationisnecessary.TheMEDIAReconomyisdesignedinsuchawaythatbymeetingtheneedsoffans,thepartnersautomaticallybenefitaswell.Aswearetargetingtheglobalscale,weaddresstheMEDIARenvironmentnotonlytosportlovers.Webuildthecommunityby:● thedeliveryofvaluepropositionforsportsfans;● sportsindustrybusinessespartnership;● sportsclubscollaboration;● socialmediainfluencersengagement;● worldwidebrandsadvertisement;● transportandrentingfirmspartnership;● top-levelathleteinteraction.

MediarTechnologiesLtd.–ICOWhitepaper 7

The interactionof all the elementswill result in efficient and successive environmentdevelopmentandscaling.

MEDIARTECHNOLOGYBuilding the global decentralized solution requires the transparent and reliabletechnologicalground.TherearethreemaincomponentsthatareappliedduringMEDIARdevelopment:blockchain,networkinfrastructureanddataanalytics.Servicesused:

• Authentication:AZUREB2C• Database:MSSQL• Mobileapp:XAMARIN• WEB:.NETCORE

BlockchainThekeyelementenablingnecessarycharacteristicsofMEDIARprojectisblockchain.WiththeuseofpublicEthereumblockchainweareable todesign the solution thatwillbetailored to MEDIAR needs. MEDIAR will use only those blockchain concepts that aresuccessfullyimplementedandproveninotherprojects.WiththehelpofMEDIARToken,basedontheplatformERC-223,alltheoperationswillbeexecutedinaconvenientlow-costmanner.ThedistributeddecentralizedledgeralsoensuresthatMEDIAR:

4 achievesglobalreach,4 functionswithoutphysicalboarders,4 issecureintermsofdata,4 ensuresthedeliveryofservice/productviasmartcontract,4 isaquicklytransactingenvironment,4 providesthecommunitywithfairDAOdecision-making.

BlockchainwillbealsoasolutionforprovidingTrophiesandCollectibleCardsthankstoEthereumERC-721tokensthatarenon-fungible.Whilemosttokensarefungible(everytokenisthesameaseveryothertoken),ERC-721tokensareallunique.Thisfeaturemayfindmorepotentialuseswithinthenetwork,suchasdigitalcontentrightsprotection.AugmentedRealityMEDIARisbeingcreatedinordertodeliverandamplifyemotionsevenafterthematch,gameorcompetition.Ourplatformwillhelpusersexperiencesportsevenmore,thankstothesystemthatrewardsyourreallifeactivitiesinvirtual-worldinformoftrophies,cardsandotherprizesthatcanbecollectedorexchangedforrealgoodsandservicesonMEDIARmarketplace.

MediarTechnologiesLtd.–ICOWhitepaper 8

MachineLearningMEDIAR uses machine learning to create analytical models. Suggested content, ads,friends or products from our store will be backed by neural network-based models.AnalyticalprocessbasedonpreviouslygathereddataandpatternrecognitioncanadaptandgenerateresultsthatwillhelptoincreaseMEDIARefficiencyandeffectivenessinuserexperience.CredibilitySystemOurmodelswillbealsobackedbyupvote/downvotesystemthatwillhelptoratethebestcontentandcutoutirrelevantinformation,trollsandclassicspam.Alluser’sactivitywillalsoleavethetracethatwilldeterminetohiscredibilityscore.Systemwillrewardusersforactivityandpromotetheirfuturecontent.Credibilitysystemwillbedividedintoranks.Oneachleveluserwillbeabletointeractwithotheruserswithsimilarrank.SuchreputationsystemwillhelpMEDIARtobecomemostvaluabletoolforsportsfans.DatabaseServiceModelThe complex databasemodel is used to strengthen the credibility systemofMEDIARplatform.ThesolutionsweuseisusingisalsoprovedbythebiggestplatformssuchasFacebook,TwitterorReddit.Oursystemisdesignedtoguaranteeplatform’sfunctionality,scalabilityandreliability.

MediarTechnologiesLtd.–ICOWhitepaper 9

MEDIARTOKENECONOMYCombinationofthetokensgenerationandtheMEDIARecosystemarchitectureresultsinthenew,artificiallydesigned,economy.MEDIAR(MDR)tokenisadigitaltoolthathelpsfansexperienceandenjoytheirpassioninthemostconvenientandbeneficialway.MDRisthemediumofvalueandinteractionwithinthiseconomy.MDRToken

Token MEDIARTOKEN

Ticker MDR

Platform Ethereum

Standard ERC223

Acceptedinvestments ETH

Maximumsupply 420000000MDR

TokensforsaleinITO 210000000MDR

AdditionalMDRtokensmining Notpossible

Tradableonexchange Yes,tobeannouned

Softcap 500000USD

Legalentity MediarTechnologyLTD

RevenuedistributionMEDIARgeneratesrevenuesfromthefollowingsources:

Advertisement revenuegeneratedbynon-invasiveadsdisplayedinMEDIARnewsfeed

Marketplace profit margin generated by store: sale of officialclothing,accessories,gadgetsandothergoods

PartnersNetwork revenuesgeneratedbygroupdealsnegotiatedwithpartnersCommissions andFees

lowcommissionfromin-appBettingSystemandBettorLeague;Crowdfundinganti-fraudfeesystembasedonuserreputation

MediarTechnologiesLtd.–ICOWhitepaper 10

MEDIAR is a community driven portal and rewards its users for theircontribution. That iswhy the distributionof the revenues accumulatedwasdesignedinthefollowingway:

• 30%ofrevenuesisallocatedforplatformsupport,development,marketing,legislativeandothercosts;

• 70%ofrevenuesisdistributedamongusers.

The70%ofthetotalrevenuepoolisalsodistributedaccordingtotheparticularscheme.Themajor60%gototheactiveusers rewarding,whereas20%arededicated to the leaders of network and the remaining 20%go to theDAOmodule.

Distributionofcommunitypool(70%): Activities:

20% DAOfund

20%

Leaders(highlyactiveusers,watchingadvertisements,invitemin.5newusers)

60% Activeusers(createcontent&watchads)

MDRusecasesMDRenablesuserstobenefitfromfunctioningwithin7segmentsofMEDIARecosystem.

MediarTechnologiesLtd.–ICOWhitepaper 11

● RewardingusersfortheiractivityOneof themaingoalsofMEDIARenvironment is torewardfans for their input in thesports industry. Users will have an opportunity to be rewarded for their memories,experienceandemotions.Creatingthecontentrelatedtosport-thearticle,photopost,video, commenting/evaluating those delivered by other fans,watching advertisement,invitingnewpeopletothenetwork,userscanobtaintheMDRtokens.● Marketplace

ThankstothepartnersjoiningtheMEDIARenvironment,bothfansandthosepartnerswillbenefit.UserswillhaveanopportunitytoreceivespecialdiscountsandbonusesbypayingwithMDRtokenatparticularspots,whilepartnersautomaticallywillhaveawideraudienceofclients.Besides,theusageofsmartcontractswillenablethefasterandmoreconvenienttransactionsofpurchasinggoodsandservices.● DAOoperations

OneoftheMEDIARgoalsisfansempowering.Thankstotheblockchaintechnology,userswill be granted a reliable tool to decide about the future of the platform itself andparticular sports industry unit. MEDIAR enables the decentralization and fairness ofdecision-making since each vote (with MDR token) would be unique and valuable.MEDIARwilllistentoitsusers,becausetheyknowwhattheyneedthemost.DAOwillalsointegratewiththeMEDIARpartnerstoenablefanstoinfluencethediscipline/clubtheysupport.● Marketing(B2B2C)

MarketingopportunitiesareextremelywideforbothMEDIARusersandpartners.Sincewetargettheglobalnetworkoffans,theadvertisers,joiningtheecosystem,automaticallytarget the largeproduct-orientedgroup.Notonlybigplayers(partners)aretousethemarketingtoolwithinthesystem.Anyusercancreateadvertisementandbyrewardingsystem MEDIAR will assure it reaches the potential audience. To be able to putadvertisementonplatform,oneneedstopaywithMDRtokens.● AI(FantasyLeague)

Lotsofinnovativetechnicalsolutionsmayenreachfansexperience.Artificialintelligence(AI)isoneofthem.FantasyLeaguebyMEDIARwillprovideaugmentedrealityexperienceforfansallovertheworld.Itbindsrealeventsexperienceandin-appgametoprovidenewmeansofinteractionandcompetition.Userswillbeabletocreatetheirownvirtualclubandrun itasageneralmanager.Fanscancollectuniquecardsrepresentingtheirfavouriteteamsandplayersfromclubsallovertheworld,wonbymatchattendanceandotheractivities.Thosecardscanbeexchanged,tradedorstoredforavalueduetotheiruniqueness.

MediarTechnologiesLtd.–ICOWhitepaper 12

● BettingSystemMEDIARwillimplementits’ownspaceforuserstobetontheoutcomesofvariousevents.Userscanbetquicklyandeasilyamongeachother’sthankstoMDRToken.Blockchaintechnology allows to organize and secure entire process, making it low-cost andtransparent.Let’ssaythatsomefanbelievesthatManchesterUnitedwillwinthematchagainstACMilan.Hemakesabidof1000MDRonsuchoutcome.Anotheruserbelievesinoppositeoutcomeofthisevent,thereforehemakeshisownbidandispairedupwithoffersthathemayfind interesting.Hecanacceptsuggestedbidof1000MDR,butmayalsoproposelowerorhigherstakes.Oncethebetismadesystemwillautomaticallymanagethefundsand transfer the reward to the winner. MEDIAR Betting System is a simple and funsolutionforusersthatwanttocompetewithothermembersofthecommunityinslightlymoreseriousway.● Donations

WithMDRtokensitwillalsobepossibletohelpthemembersofcommunitytorealizetheirgoals.SinceMEDIARiscommunity-drivenenvironment,webelievethatthecrowdfundingwillbeasuitablemodeltosupportthosewhoneedit.Wealsoaimathelpingyounggenerationsindevelopmentoftheirskillsandaccessingthewideropportunities.MDRtokenwouldbeamediumofhelpandunityinthosecases.

MediarTechnologiesLtd.–ICOWhitepaper 13

MVP–MatchDiarymobileapplicationforiOSandAndroid MatchDiary-thefirstapplicationbyMEDIARFamily#FansTogetherBackground&MarketFootballisaninternationalphenomenon.Themostpopularsportintheworld,withmore than4billion fansworldwide,delivers thepowerof emotion toall fans: fromcasualadmirers,throughactivesupporters,totheloyalfollowerswhotreatthissportasareligionandputtheirteam’sinterestaboveanythingelse.Throughoutyearsthissport has become much more than entertainment. The joy and thrills brought byfootball rivalry has created one of the largest markets in the world with hugeopportunitiesandcapitalinvested.Asabestrecognizedandthemostwatchedsportintheworld itbecamea significantmediumwithextremelywide spectrumof impact,therefore,itattractsthemostimportantadvertisersandsponsorsfromvarioussectorsandbranches.

Statistically,everysecondpersonintheworldhas,tosomeextent,somethingtodowithfootball.InAsiathereisalmost80millionprofessionalfootballplayers,followedby60millioninEuropeand40millionbothinAfricaandNorthAmerica.Footballclubs,withnetvaluesoftenexceeding1billionUSdollars,becamebusinessesthatarecomparableto the largest industrial companies. Revenues from advertising, sales of tickets andaccessories,playertransfersandotheractivitiesareestimatedat30billionUSdollarsinEuropeonlyandthisbusinessisstill inaphaseofdevelopment.By2030Chinaisplanningtohave1footballpitchperevery10,000citizens.AtthesametimeFIFAisputting much effort into football development in Africa. There are more than 300thousandfootballclubsworldwidecompetingagainsteachotheratvariouslevelsandthetopthreeofthem:ManchesterUnited,RealMadridandFCBarcelonaareactivelysupportedbyover330millioninternationalfans.

MediarTechnologiesLtd.–ICOWhitepaper 14

Withoutthosefansfootballwouldbebarelyashadowofits’presentself.Yet there is still a lack of proper solutions that understand and help football fansdevelop their passion. Therefore, we decided to createMatchDiary – an innovativesocialplatformthatfocusesonfootballfans’needs.MatchDiaryisacommandcentre,empoweringtheuserstoenjoythesporttheyloveonanewlevelandenhancingtheirexperiencebyparticipationinglobalcommunity.ApplicationfeaturesMatchDiary is the application developed byMEDIAR teamwhich combines severalfunctionalitiestomeettheneedsoffootballfans.ItimplementstheMEDIARfeatures,unitingthefootballadmirersandenthusiastsfromallovertheworld.● Innovativemedium of valuable contentwhich is generated by users. All hot

news,uniquephotos,opinions,forecastsareinoneplace.

MediarTechnologiesLtd.–ICOWhitepaper 15

● Bothwhocreatecontentandthosewhoverify/evaluateitgaintheMDRtokensforactivity.

● ObtainedMDRtokensmightbeusedbyfans:○ fortop-levelqualitycontentaccess(highlyrated)○ onMEDIARmarketplace○ forbetting○ fordonatingtheparticulargoal○ inDAOdecisionmaking○ forspecialevents/occasionsorganizedbycommunity

● MEDIARpartnerscreatefans-orientedadvertisementandpromotionstotargetloyalgroupandattractthenewclientswithintheMEDIARenvironment.

Tilltheendofyearweplantofinishthe“Beta”versionofMatchDiary.TheapplicationwillbepubliclyavailableforiOS&Android.MatchDiarySocialMedia

Facebookhttps://www.facebook.com/matchdiary/

Twitterhttps://twitter.com/matchdiarycom

Instagramhttps://www.instagram.com/matchdiary/

YouTubehttps://www.youtube.com/matchdiary

MEDIARSCALABILITYMatchDiary is just thestep in thebuildingtheglobalsolutiondedicatedto fansofanysport.But,ultimately,MEDIAR’sgoalistoofferanecosystemwhichenableseveryonetobuildapplicationsaroundparticularfanscommunities,disciplines,sportsclub,leagueorevent.ThankstothearchitectureoftheMEDIAR,thenewapplicationsorcommunitiesbydefaultwill obtain the package of tools to develop their idea. Those are the ready workingbusinessmodel, community building tools,partnersnetwork,marketingmodel, smartcontracts,integratedtechnologywithcurrentandnewMEDIARfunctionalities,mediumofvalue-MDR.Atthesametime,eachnewelementwithintheecosystemwillhaveitsownuniquenessandflexibility tailor-madefor thosewhowillusethesolution.Suchacombinationenablesindividualsandcorporationstobringtheirideastolifewithlowercosts.MEDIARisnot justoneapplication,butthecarefullydesignedframeworkwhichwillbeusedbybothMEDIARteamandexternalpartnersanddeveloperstodesignandimplementinnovativesolutionsforfanscommunities.

MediarTechnologiesLtd.–ICOWhitepaper 16

MEDIARTOKENSALEMEDIARTokensallocation

TheITOsoftcapis500.000USD ITOscheduleandprices

ITOphase PricePhaseI Pre-ITOI 1ETH=4000MDRPhaseII Pre-ITOII 1ETH=3000MDR

PhaseIII CrowdsaleI 1ETH=2500MDRPhaseIV CrowdsaleII 1ETH=2000MDR

PhaseV CrowdsaleIII

1ETH=XMDRPriceiscalculatedbydividingunsoldMDRtokensinphasesI-IVbytotalamountofETHinvestedinphasesI-V.TokenswillbedistributedtoallparticipantsofMEDIARITOproportionallytodepositedamountofETH.

MediarTechnologiesLtd.–ICOWhitepaper 17

Assumptions:

• OneachstageremainingMDRtokensarepassedtothenextstage.

• AlldepositscontributedinPre-ITOI,Pre-ITOII,CrowdsaleIandCrowdsaleIIarealsotakingpartinCrowdsaleIII.

• Crowdsale III: RemainingMDR tokenswill be distributed proportionally to the

deposits among investors from earlier stages (in form of a bonus) as well asinvestorsfromstageCrowdsaleIII.TheMDRpriceiscalculatedafterallinvestmentsaremadeinCrowdsaleIII.

𝑋 =𝑢𝑛𝑠𝑜𝑙𝑑𝑀𝐷𝑅𝑡𝑜𝑘𝑒𝑛𝑠𝑝ℎ𝑎𝑠𝑒𝑠𝐼 − 𝐼𝑉𝐸𝑇𝐻𝑖𝑛𝑣𝑒𝑠𝑡𝑒𝑑𝑖𝑛𝑝ℎ𝑎𝑠𝑒𝑠𝐼 − 𝑉

TheMDR bonus from Crowdsale III depends on the amount of ETH depositedduringITO.

• MDRTokensdistributedamongtheteamareblockedfrommovingforoneyear

afterfinishingthelastITOstage.Raisedcapitalallocation

Iftheprojectdoesnotsucceedonthemarket,thenaccordingtothebusinessethics,teamwillresignfromtheirremunerationandtheinvestedfundswillbereturnedtoinvestors.

MediarTechnologiesLtd.–ICOWhitepaper 18

InvestorsAcquisitionProgramTheInvestorsAcquisitionProgramisbasedonathresholdbonussystemthatmakesthebonusdependentonthevalueofthecapitalacquired.Thesystemisbasedonthefollowingformula:

Where:C-numberofMDRtokensfortheinvestoracquiredZ-numberoftokenspurchasedbytheinvestoracquiredA-%basedependsontheETHinvestedbyreferrern-structurelevel

Each investor that, by joining the project, uses the dedicated link received from thePlatformDevelopmentAmbassador, shall receive a bonus of 1%of additionalMediarTokens.Additionally,at thetimeofregistration, theywillreceivetheirownreferral link.Theneverypersonwhowilluseourreferrallinkwillbuildourstructure.After completing all ITO phases and completing KYC, investorswill be awardedwithadditionalamountoftokensdependingontheformulaabove.

MediarTechnologiesLtd.–ICOWhitepaper 19

ROADMAP

Period ActivitiesQ32016 Marketanalysis

Q42016 Teambuilding,choiceoftechnology

Q12017 Leadinvestorsign-up

Q22017 Firstplatformfeaturesdevelopment

Q32017 Teamscaling,newmembersjoining

Q42017 MEDIARmarketingcampaignlaunch

Q12018 Partnersnetworkbuilding

Q22018

Q32018„Alpha”versionofthefirstproductbyMEDIAR–MatchDiary,availableforiOS&Android;ICOpre-sale

Q42018

„Beta”versionMatchDiarypubliclyavailableforiOS&Android;newfunctionalities–photogalery,content,BettorsLeague,ReputationSystem;CompletionofICOandKYC;Partnershipscaling

Q12019

ExpansionontheEUmarket;marketingcampaigntargetingloyalusersstart;launchoncryptoexchanges;DAOmodulelaunch

Q22019

Asianmarketentry;PRcampaignonAsianmarkets;addingnewfunctionalities-FantasyLeague,Betting,Usermarketplace

Q32019

Translations;scalingthemarketingcampaignandpartnersrelations;establishingnewcollaborations;launchingfootballclubsinmodelB2B2C;5mlnMatchDiaryappdownloadsreach

Q42019 eSportDiaryreleaseforiOSandAndroid

2020+ MEDIARsharesitssolutionstoenableotherstobuildapplicationsaroundsmallerfanscommunitieswithinMEDIAR

MediarTechnologiesLtd.–ICOWhitepaper 20

MEDIARTEAMOperationsTheMEDIARprojectiscreatedbyagroupofspecialistswithmultifacetedknowledge.Weare an ambitious team fully embracing the world of cryptocurrencies and newtechnologies.Webelievethatthecombinationofthesetwoworldswillresultinbenefitsfor all project participants. Our project partners are characterized by a high level ofbusiness ethicswhose fundamental principles are also to constitute a strong base fordevelopmentof theplatform’s functionality.Wewould like thisproject toopenanewchapterinhistoryofbuildingrelationshipsbasedonequalandfairtreatmentofpartners.DavidHale–ChiefExecutiveOfficerDavidhascloseto20yearsexperienceasaprofessionaltraderandexecutiveintheU.Sequityandcryptocurrencytradingindustry.Hehastradedandcoachedforsomeofthemost prestigious proprietary trading firms in the U.S and founded andwas CEO of aproprietary trading firm based in Poland. Recently he has turned his attention toopportunities in the cryptocurrencymarkets. Growingup inEngland,Davidbecame aWestHamUnitedsupporteratayoungageandcontinuestobeapassionatesupporterofthebeautifulgame.MarekSzyperski-VPStrategyAstheprojectoriginatorMr.SzyperskiisuniquelyqualifiedtobringMEDIARtothefanbase.Heholdsamaster’sdegreeincomputerscienceandisaCertifiedProjectManager(ITLV3,PRINCE2Foundation&Practitioner,ScrumProductOwner,PMBOK)aswellastheCEOofacompanycreatingmobileapplicationsfortheiOS/Androidplatform.MarekalsohasaloveofFootballfromanearlyageandisanavidfanandplayer.Healsoenjoystravel and operating his UAVO (Unmanned Aerial Vehicle Operator). Marek is anexperienced IT innovator having successfully launched several dozen projects for thebiggestcompaniesinPoland.DariuszChrapek-ChiefofMarketingDariusz has many years of experience in traditional finances in large internationalcorporations such as MetLife, Nordea and Generali Group. His special skills includeworkingwithbig,corporateclients.HisnumerouscontactsintheworldoffinancehaveattractedinvestorstoMEDIARandhisleadershipwilldrivethemarketingfocus.TadeuszJanus-ChiefResearchDirector25 years of experience in top management of the largest international financialinstitutions in the world. He has cooperated with extensive direct sales structures(Generali Group, Ergo Hestia). He is a great speaker specialising in interpersonalcommunication.Hisexperiencewillbeused inpromotingandpresentingtheMEDIARbrandtoawiderangeoffans,investors,marketers,usersandothers.

MediarTechnologiesLtd.–ICOWhitepaper 21

AmadeuszPasieka-ChiefOperatingOfficerMrPasiekahasexperienceinmanaginginvestmentsfundsandhasactivelyparticipatedin in- vestments worth a total of $70 million. His experience includes internationalmarketingandsalesprojectsandsupportingthemanagementboardofapubliclytradedcompanydealingwithmoderntechnologiesintheproductionindustry.HehasusedhisskillsinmarketingtoachievefinancialgoalsintheGermanspeakingmarketsandisanenthusiastofcryptocurrenciesandnewtechnologiesincludingBlockchainandAI.HehassupportedSchalke04Gelsendirchensincehisyouth.KarolKról–HeadofStrategyMasterinCapitalInvestments,anexpertininnovationsonfinancialmarket,investorandactivist.HemanagesdigitaltransformationdepartmentatArtemisandinternationaladvisorygroupAdler.Consulting.Strategistofover130crowdfunding,crowdinvestingandICOfundraisingcampaigns.KamilGóral-HeadAnalystMasterofEconomics,formerprofessionaltrader,currentlyabusinessmanager,MrGoral.HegainedhisanalyticalexperienceatAMEX,NASDAQ,NYSE,GPWwherehespecializedin public offers - IPO. Kamil is an active investor using his real-world experience incryptocurrencies.Healsoenjoysprogrammingandtakesinterestincybersecurityandfootball. He actively plays in amateur leagues and supports his favourite club - RealMadrid.TomaszOlejnik–LeadDeveloperArchitectandmainprogrammer.ITspecialist,developswebandmobileplatformswithindifferentbranches.Tomasz’sfirstcomputerATARI130XE,whichwasusedforhisfirstflightsimulator.Laterstartedhisadventurewith16,32,64bites,whichcontinuestillnow.Likesnoveltiesandinnovations,BlockchainenthusiastandGamedevdeveloper.JerzyLasyk-BlockchainDeveloperHeisapassionateprogrammerandproductowner in theautomotive industry.Heco-createsandcoordinatesworkonmultimediasystemsforthelargestcarmanufacturersintheworld.Inadditionalheisablockchaindeveloper,MasterofScienceinAutomationandRoboticsandanenthusiastofentrepreneurshipandinnovativeideas.GrzegorzLekki-BusinessHead-hunterProfessionalformerfootballplayerofGornikZabrzeandWislaKrakow.Hehasextensivecontactsinthesportsenvironment.Activepropagatoroftheideaofcryptocurrenciesinthesportsindustry.IntheMEDIARprojectheisgoingtodealwithcontactsintheworldof sport, effectively promoting our project. His suggestions will be important for theapplicationdevelopment.

MediarTechnologiesLtd.–ICOWhitepaper 22

JuliaPasieka-CommunityManagerAccomplished multilingual sales professional with experience in internationalmanagement, IT solutions, customer service, channelmanagement, businessand salesdevelopment and developing long lasting relationshipswith clients and partners.Hermaingoalistogrowourpartnershipsanduserbaseandhelpthemunderstandhowourcompleteplatformcancreateagreaterfanexperience.PawełGłogowski–LeadGraphicDesignerGraphicdesignerwithmorethantwelveyearsofexperienceindesigning.Hedoesgraphicdesigns for numerous companies like law firms, stock-listed, medical and hospitalitycompanies.Heholdsamaster’sdegree inMathematics (specialization:ProcessingandInformationProtection).He combineshis analytical skills andpassion fordesignonadailybasis.Inhisprivatelife,heisanenthusiastofphotography,newtechnologiesandactiverecreationDenisKostrzewa-WebsiteCreatorCo-ownerof thedevelopmentshopconcentratingonthe implementationof innovativeapplicationsandwebpagesbuiltonJAMstack.DavidKomraus-Video/audioNinjaCreator,specializinginthefieldofvideo,animationandsoundproduction.Hisworkistheresultofcommitmenttohispassions.Thecreativeapproachheimplementsinhisprojectsallowstolookathisworkfrommanyperspectives,presentinganoriginalcomposition.DariaTurovtseva–StrategyConsultantQuantitativeFinancegraduate,multilingualstrategicauditorwithstronganalyticalskills,researcherwithinthedigitalinnovationsmarket.HeadofReasearchandDevelopmentatAdler.Consulting.

ADVISORYBOARDWaldekSzymkowiak-ConceptandArtSpecialistAnaccomplishedchoreographerandstageshowdirector.Waldek’smissionistocreatehigh-qualityshowsusingmovement,visuals,lighting,andsoundtoconveymoods.SomeofhisselectedclientsincludedbrandslikeAudi/Mercedes-Benz/Porsche/FIFA/UEFASony / Universal Music / L’Oréal. He works cross disciplinary to realize vision,implementingcreativedirection,strategyandhisgoalistomakeeveryprojectuniqueviatopquality.MarcinRabenda–TechnicalAdvisorMrRabenda isPresidentofByCodeLTDasoftwaredevelopmentcompany. ITproductowneratCoinfirmLTDandgraduateoftheAGHUniversityofScienceandTechnologyin

MediarTechnologiesLtd.–ICOWhitepaper 23

Cracow,FacultyofAppliedComputerScience.Marcinisablockchainspecialist,crypto-miner, trader, andanactiveparticipantof the cryptocurrenciesworldsince2013.Mr.Rabenda is also responsible forMEDIAR’s functionalmodel and platform, selectionoftechnologicalsolutionsandthedigitalsecurityoftheproject.MaciejIwański-FootballEntrepreneurMaciejIwańskiisanaccomplishedformerprofessionalfootballplayerwhoplayed281gamesinthePolishPremiereLeagueandscored52goals.DuringhiscareerhewontheChampionship,2SuperCups,thePolishCupandwaspartoftheNationalTeam.TodayMaciejrunsamanagerialagencyfocusingonfindingnewtalentforthe“footballworld”.Hispatienceandextremeoptimismhelpedhimtodistinguishhimselffromthecrowdandensureasuccessfulcareer.HisexpertiseandexperiencewilladdatremendousvaluetoourMEDIARproject.

CONTACT

Companyaddress:MediarTechnologyLtdToniaCourtII,7thFloorKoumandarias&SpyrouAraouzouStreet3036Limassol,CyprusP.O.Box527144067Limasssol,Cyprus

E-mailteam@mediar.tech

Officialwebsitehttp://mediar.tech

Facebookhttps://www.facebook.com/mediarofficial/

Telegramhttps://t.me/mediarofficial

Twitterhttps://twitter.com/mediarofficial

Instagramhttps://www/instagram.com/mediarofficial/

BitcoinTalkhttps://bitcointalk.org/index.php?topic=4361850.0

Mediumhttps://medium.com/@social_70116

MediarTechnologiesLtd.–ICOWhitepaper 24

LEGALNOTICEThere are risks and uncertainties associated with MEDIAR and/or the Distributor and theirrespectivebusinessesandoperations:MatchDiaryApp,MEDIARtokensorMEDIARInitialTokenOffering.

ThisWhitePaperdoesnotconstitute,orformpartof,anyopiniononanyadvicetosell,oranysolicitationof anyofferbyMEDIAR topurchase anyMEDIARTokensor give anyhelp in anyinvestmentdecision.PleaseconsiderthatyouarenoteligibleandcannotpurchaseanyMEDIARTokensifyouareacitizen,resident(taxorotherwise)orgreencardholderoftheUnitedStatesofAmerica,orifyouarearesidentofthePeople’sRepublicofChina,Canada,Israel,VietnamorSouthKorea.

MEDIARTokensarenotintendedtoconstitutesecuritiesinanyjurisdictionandinanymanner.ThisWhitepaper does not constitute an offer document or prospectus of any sort and is notintendedtoconstituteanofferofsecuritiesorasolicitationforinvestmentinsecuritiesinanyjurisdictionandinanymanner.ThisWhitepaperdoesnotconstituteorformpartofanyopinionon any advice to sell, or any solicitation of any offer by Company of theMEDIAR Tokens topurchaseanyMEDIARTokensnorshallitoranypartofitnorthefactofitspresentationformthebasisof,orberelieduponinconnectionwith,anycontractorinvestmentdecision.CompanyshalluseallproceedsofsaleoftheMEDIARTokenstofundMEDIARproject,businesses,operations,researchanddevelopment.

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