M E D I A K I T2015

BEST BUSINESS BLOG2014 / 2013 NOMINEE

LUXURY BRAND ONLINE2013 WINNER

50 BEST WEBSITES2013

FASHION WEBSITE2013 SILVER WINNER

MEDIA KIT 2

• Atrusteddailyresourceforover2 millionloyalfollowersaroundtheworld.

• Anaddictivemixofbusinessintelligenceandprofessionalentertainment,withsharpanalysisandanauthoritativeopinion.

• Aglobalaudienceoffashionindustrydecision-makersandhighlyaffluent,educatedconsumers.

Anagenda-settingpointofviewontheglobalfashionindustry

A B O U T

MEDIA KIT 3

Amidsta fashion media landscape full of noiseandsuperficialgloss,TheBusinessofFashionisa next generation media brandthataimstoinform,stimulateandinspirebothindustryandconsumeraudienceswithan authoritative and opinionated point of view on the global fashion business,channeledthroughanalyticaleditorialandcommunityevents.

Avoiceofclarityinacomplexandhyper-connectedfashionworld.

M I S S I O N

MEDIA KIT 4

AWA R D S & AC C O L A D E S

WhattheworldsaysaboutBoF

“The Economist of

Fashion” MACLEANS, CANADA

“The Industry

Bible”THESUNDAYTIMES, UK

“A home for fashion

nerds”THENEWYORKTIMES, USA

“A daily destination for fashion’s most

influential power players”

ANOTHERMAGAZINE, UK

“Cult adoration within industry

circles” THEAUSTRALIAN,

AUSTRALIA

“A must read for everyone

in the fashion industry”

THEINDEPENDENT, UK

“One of the most influential fashion websites

on the planet” GRAZIA, UK

Nominated:BESTBUSINESSBLOG

2014/2013

Winner:WALPOLELUXURY

BRANDONLINE

2013

Selected: Nominated:DIGITALDIRECTIONS

LUXURYBRIEFING

2013

“The mostrespected fashionblog on the net...indispensable”

ELLE, USA

50BEST

WEBSITES

2013

MEDIA KIT 5

NEWS & ANALYSISBreakingstories,BoFexclusives,andincisiverealtimeanalysisofthemostimportantfashionindustrynews.

EDUCATIONRealworldlessonsfromindustryexpertsonhowtooperateasuccessfulbusinessintoday’sfast-paced,high-stakesfashionworld.

FASHION 2.0Breakthroughanalysisonthedigitalrevolution’sdisruptiveimpactonthefashionbusiness.

PEOPLEProbingprofilesandconversationswiththefashionindustry’smostinterestingmoversandshakers,fromglobalCEOstoemergingdesigners.

INTELLIGENCEInsightfulmarketintelligencefromthefrontlinesofafast-movingfashionindustry.

VIDEOFashionfilmsandexclusivevideointerviewswithsomeoftheindustry’smostinterestingoperators.

GLOBAL CURRENTSInsight,analysisandmarketintelligencefromChina,Brazil,Indiaandbeyond.

OPINIONThought-provokingeditorialandOp-EdfromBoF’seditors,columnistsandarangeofleadingindustryvoices.

Ourcontentchannels

E D I T O R I A L F O C US

MEDIA KIT 6

P L AT F O R M

Amultiplatformpresenceacrossallkeychannels

MEDIA KIT 7

1,107,000+ Twitter

280,000+ Facebook

297,000+ Tumblr

141,000+ Instagram

40,000+LinkedIn

500,000uniquemonthlyvisitors

750,000monthlyvisits

1.7 millionmonthlypageviews

3.4 millionmonthlyadimpressions

94,000+opt-insubscribers

>28%openrates

DESTINATION WEBSITE LEADER IN SOCIAL MEDIA ADDICTIVE DAILY NEWSLETTER

33%ofBoFusersvisitthesiteatleast6timespermonth,27%return9+times,spendinganaverageof2minutes40secondsonsite

R E AC H

Aglobalvoice,withglobalimpact

MEDIA KIT 8

BoFprovidesaccesstoahighlydesirableaudience

FASHION INSIDERS Executivesandcreativesfromtheworldoffashionanditsrelatedindustries

OPINION LEADERSHighlyinfluentialtrend-settersandopinionleaderswhoinfluencetheirpeers

BUSINESS INFLUENCERSSeniorbusinessdecision-makers,includingCEOs,investorsandentrepreneurs

AFFLUENT CONSUMERSInformed,affluentconsumerswhowantanintelligentlookinsidetheindustry

AU D I E N C E

MEDIA KIT 9

Ouraudiencebythenumbers

FEMALE

WORK IN FASHION, BEAUTY AND LUXURY

EARN MORE THAN $100,000

ARE SENIOR MANAGEMENT OR HIGHER

HAVE A UNIVERSITY DEGREE

ARE INFLUENCERS

AU D I E N C E

46% 85%

70% 36% 87%

50%

MEDIA KIT 10

Toinquireaboutmediaopportunitiespleasecontact:

Arsalaan Hyder arsalaan@businessoffashion.com

Christian Layollechristian@businessoffashion.com

www.businessoffashion.com