Post on 13-Apr-2017
Renee HobbsProfessor of Communication StudiesDirector, Media Education LabUniversity of Rhode Island USATwitter: @reneehobbs
Media Literacy in Evolution
What is Life? University of Oregon at PortlandMedia Literacies RoundtableApril 8, 2017
PEER-TO-PEER FILE SHARING
My Argument
Media literacy evolves in response to changes in media, technology, education, and the cultural environment.
Mapping media literacy practices enables reflection on what is gained and what is lost as new paradigms displace older ones.
Historical research helps us understand how media literacy adapts to the ever-changing context of cultural ecosystems in historical context.
Educators and scholars should retrieve some older concepts as they reinvent the theory and practice of media literacy in relation to the needs of learners in contemporary society.
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What is media literacy? Q
RhetoricPrint Literacy
Visual LiteracyInformation Literacy
Media LiteracyComputer Literacy
Critical LiteracyNews LiteracyDigital Literacy
Literacy in Historical Context
#chariholearns @reneehobbs
Literacy is the sharing of meaning through symbols
Media literacy is responsive to people’s lived
experience with digital media, mass media &
popular culture
Representation
Media Effects
Interpretation
Semiotics
Political Economy
Key Key Concepts and Core Principles of Media Literacy, NAMLE
Digital Literacy
SKILLS & ABILITIES➢ Computer Use➢ Digital Skills➢ Participatory Culture
LITERACY➢ Multimodality & New Literacies➢ Media Production & Composition➢ Coding & Programming
TEACHING WITH➢ Technology Integration➢ Digital Media and Learning ➢ Connected Learning
TEACHING ABOUT➢ Information Literacy➢ Media Literacy➢ Internet Safety & Digital Citizenship
an expanding array of concepts, terms and approaches
How has media literacy changed over time? Q
1930s. How to Recognize and Resist Propaganda
1950s. The Rise of Film Studies
1960s. How to Critically Analyze Advertising
1970s. Understanding Media Industries and Media Effects
1980s. Focus on Cultural Context and Processes of Interpretation
1990s. The Rise of Youth Media
2000s. Participatory Culture
2010s. Understanding Social Media
Mapping Media Literacy History
Mapping Media Literacy HistoryAs a network of relationships between people and ideas
PEER-TO-PEER FILE SHARINGIntellectual Grandparents
DEWEY. Communication & education are linked together to enable democratic societies
BRUNER. Asking questions is key to the development of critical thinking skills
FREIRE. Awareness, analysis creation & reflection enable people to take action against injustice
McLUHAN. Media & technology are immersive cultural environments that restructure human perception and values
HALL. Audiences are active. Meaning-making is shaped by lived experience & cultural context
LOVE HATE
PRINT VISUAL SOUND DIGITAL
EMPOWERMENT – PROTECTION PARADIGMPeople have a love-hate relationship with
media, technology and popular culture
Mapping
Stakeholders in Digital and Media Literacy
MEDIA
ACTIVIST
GOVERN
MEN
TLIBRARY
EDUCATIO
NRELIGIO
N
What evolutionary patterns are noticeable when we look at media literacy over time?
Q
Should the media industry help to advance media literacy education?
History of Media Industry Involvement in Media Literacy
• Understanding New Media (NAEB, 1960)• Television Information Office (NAB, 1962)• Visual Learning (Kodak, 1969)• Creating Critical Viewers (ABC, 1991)• Know TV (Learning Channel, 1994)• Assignment: Media Literacy (Discovery Channel, 1998)• Taking Charge of Your TV (NCTA, 2001)• Messages & Meanings (NAA Foundation, 2001)• Media Smart UK (British Advertisers, 2002)• Adobe Youth Voices (Adobe, 2006)• Google Digital Literacy & Citizenship (Google, 2011)
Hobbs, R. (2016). Literacy: Understanding media and how they work. In R. G. Picard (Ed.), What Society Needs from Media in the Age of Digital Communication (pp. 131 – 160). Porto: Media XXI.
2012Google Digital Literacy &
Citizenship
1962 Television in
Today’s Society
50 YEARS
13 scripts / lecture notes Worksheets / quizzes / slides / reading
list / recommendations for supplemental 16mm films
Pedagogy: Presentation by local experts; Q & A session; supplemental readings and films
Multiple points of view from both inside and outside the industry
Much background information about how television works, including reflection on the unintended consequences of advertising-supported economic model
Acknowledges the pleasure people experience with television as a leisure activity
Little emphasis on the impact of television on family life, social relationship or citizenship
3 videos / lesson plans Target audience: Grades 6 – 8 (ages 11
– 13) Pedagogy: presentation by teacher;
view and discuss videos; “what if” scenario activities
Goals: Increase knowledge of tools offered by Google/YouTube to detect inaccuracies and protect oneself from inappropriate content
Little background information about how the Internet works
Tone conveys sense of urgency to follow the “do’s and don’ts”
Positions multiple points of view available online as a “problem” that needs to be solved
Pedagogy: lecture/activity plus discussionNo focus on critical analysis | No media production
EMPOWERMENT PROTECTION
Which concepts from the past should be recovered?
Q
DE-MYSTIFICATION
How does Amazon know how to make such good
recommendations for me?
How does Google autocomplete work?
Why is my browser history so valuable?
Why does my Facebook look so different from
yours?
DECONSTRUCTING THROUGH CRITICAL ANALYSIS
PEER-TO-PEER FILE SHARING
My Argument
Media literacy evolves in response to changes in media, technology, education, and the cultural environment.
Mapping media literacy practices enables important reflection on what is gained and what is lost as new paradigms displace older ones.
Historical research helps us understand how media literacy adapts to the ever-changing context of cultural ecosystems in historical context.
Educators and scholars should retrieve the concepts of de-mystification and de-construction as they reinvent the theory and practice of media literacy in relation to the needs of learners in contemporary society.
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Renee HobbsProfessor of Communication StudiesDirector, Media Education LabUniversity of Rhode Island USATwitter: @reneehobbs
Media Literacy in Evolution
What is Life? University of Oregon at PortlandMedia Literacies RoundtableApril 8, 2017