The Catch 22 Of the Media Giants Ran Haklai, GM uTest IL

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Who we are

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uTest is the In The Wild Testing Company Founded in 2007 (Launched in August 2008) Privately held ($37.5MM raised in VC funding) Global Presence (5 Offices in USA, 2 in Europe, 1 in Israel) Was recently named 8th in Forbes America’s Most Promising Companies list Community of 80,000+ of testers from 190 countries 2000+ Customers WW including almost all the known media players

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Software Landscape is Changing No company or industry is immune

This is the age of Apps and Mobility

Worldwide Super-Brands engage their Customers via their Digital Assets

Engagement via Technology at its best

Media companies situation is more complicated

Media companies are now turning to web & mobile apps as their main source of distribution.

Increasingly, their apps are their brands

What can possibly go wrong?

• Users less tolerant of spotty quality

• Social & app stores give every user a megaphone

• Cost if users dissatisfaction is immediate and higher than ever

• Crawls all app stores

• Running Semantic

Analysis

• Ten key Applause

Attributes

• Review stream using

Applause Signals

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App analytics platform- Applause synthesizes this mountain of user feedback into an easy-to-consume Applause Score.

Technology Startups are invading Media domain, offering outstanding experience

Increasingly, these apps are becoming the user’s choice

Alternative content and talents evolves separately and being merged with the apps in the hands of the users

To which app will my finger go?

Thank You Ran Haklai| General Manager, uTest Israel | ranh@utest.com