•PRESENTED BY:-•PREETI•RIMPAL•GURMEEN•ANSHITA•KHUSHBOO

“One world, One Burger”- McDonald’s

WELCOME TO THE WORLD OF McDonald’s

CDonald’s IntroductionMcDonald’s is the global fast food giant.Founded in 15 may 1940 in CALIFORNIA .FOUNDERS –RICHARD AND MAURICE

MACDONALDS.Headquaters-oak brook,illiona us.Forty eight years down the line, they are

the world’s largest food-service chain with more than 30,000 restaurants in 100 countries, serving 46 million customers ever day.

McDonald’s in India developed a range of 100% pure Veg food, along with Non-Veg range.

Competitors was more.

McDonald’s efforts were aimed purely at driving traffic in.

McDonald’s introduced home delivery system in stipulated areas.

Also introduced samples with the core products.

PRODUCTS

•HAMBURGERS•CHICKEN•FRENCHFRIES•SOFTDRINKS•COFFEE•MILKSHAKE•SALAD•DESSERT•BREAKFAST

Objectives of Promotion StrategyKey objectives of McD’s

promotion strategy were to, “ Get them in. Trade them up. Get them backk ”.

Get Them In : To make consumers step into McDonald’s restaurant.

Trade Them Up : To shift the consumers to McDonald’s core products like Burger with cheese, McChicken Burger, Fillet-o-Fish, etc.,

Get Them Back : To increase the frequency of visit by making the McD’s brand experience.

Target Segment and PositioningMcDonald’s was positioned as a family

restaurant.Extra care has been taken to make the

restaurant children-friendly.McDonald’s targeted both Sec ‘A’ & ‘B’,

because no other company targeted kids quit persistently.

McDonald’s strategy is obviously to make the eating-out function the focus of these outings.

Focused on Price Penetration.In 1998 McDonald’s had achieved

sufficient level of success, on their offerings & then educated customers about their core strengths.

Service, hygiene, products etc.,

Focused more on electronic media

Ads talk about emotions, family ties, and fun, and all these have high visual appeal.

They don’t use print media.

Media Strategy

KFC is based in Louisville, Kentucky, and is the world’s most popular chicken restaurant chain.

Founded by Colonel Harland Sanders in 1952.

More than 11,000 outlets

85 countries and territories around the world.

8 million customers each day.

Yum! Brands is run by David Novak,

Chairman & CEO

KFC Division is run by Cheryl Bachelder,

President and Chief Concept Officer

In Past 5 Years:Debt Ratio has dropped 25%Net Income after Taxes has increased 31%Profit Margin has increased 41%

PIZZA HUTINTRODUCTIONFOUNDERS-DAN & FRANK CAMEYFOUNDED-1958 IN WICHITA, KANSAS,USABASED IN-ADDISON,TEXAS,USA34000 OUTLETS IN 100 COUNTRIESEMPLOYING MORE THAN 300000 PEOPLEPARENT-YUM! BRANDS (1997-PRESENT)

PRODUCTSTHE SICILIAN PAN PIZZATHE HAND TOSSED TRADITIONAL PIZZABUFFALO WINGSTHE EDGE PIZZATWISTED CRUST PIZZA

PLACEMORE ACCESSIBLE TO THE CUSTOMERSCAFETERIAS SPORTS AREAS MAJOR AIRPORTSSCHOOLSSHOPING MALLSOFFICES

PROMOTIONSPROVIDES SPECIAL OFFERS

SEASON’S PROMOTION

INTRODUCE NEW PRODUCTS

PRICELOW PRICE FOR MEAL

COMBO PACKS

PROVIDE SPECIAL OFFERS

STARBUCKS IN 1980’s. •HOWARD SCHULTZ CAME INTO STARBUCKS IN 1982 AND RE-NAMED FROM “STARBUCKS COFFEE TEA AND SPICES” TO “STARBUCKS”.

•RE-IMAGE FROM ONLY SELLING COFFEE BEANS TO BE A COFFEE HOUSE.

90’s TILL NOW•13168 RETAIL OUTLETS WORLDWIDE .•STARBUCKS HAS BEEN EXPANDING ITS BUSINESS INTO FOOD’ ICE CREAM,TEA• MUSIC, CREDIT CARDS AND FILM.

•CANADA•LATIN AMERICA•EUROPE, MIDDLE EAST AND AFRICA.•ASIA- PACIFIC.

STARBUCKS EXPERIENCE…….$$$$MOST OF STARBUCKS CONSUMER ARE

NOT PRICE SENSITIVE.IN 2004 STARBUCKS RAISED PRICE MORE

THAN 3% IN EVERY PRODUCT.STARBUCKS STOCK PRICE HAS BEEN

INCREASING SINCE 1992.

•COMFORTABLE SETTING TO CREATE POSITIVE AND UPLIFTING EXPERIENCE.•INVITING STORE AMBIENCE.•UNIQUE WARMTH THAT SETS APART FROM “WORK” AND “HOME”.•CUSTOMISED BEVERAGE ORDER.•EMOTIONAL CONNECTION BETWEEN BARISTA AND CUSTOMERS.

BYE BYE SEE U AT McDonald’S

Thank Thank

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