McDonald's

IT3132 Assignment 1

Done By

• Damien Mah 093106D (Leader)• Syed Imdadullah 092685G (Member)• Ho Yee Hong 091424J (Member)• Koh Wei Jun 092284E (Member)

The Campaign• Campaign Name and catch phrases• Competitors• Goals• Target Customers• Ideas• Benefits for our Consumers• How?• Social Media Platform

Campaign Name and Catch Phrases

• “ i’m lovin’ my healthy lifestyle ”• Similar to the current slogan, “ i’m lovin’ it ”

Our Competitors

• Burger King• Wendy’s• KFC

Burger King• Micro-Blogging – Facebook & Twitter• Communities• Videos

Our Competitors

Our Competitors

Wendy’s• Micro-Blogging -Facebook & Twitter• MySpace– Videos– Photos

Our Competitors

KFC• Micro-Blogging– Facebook – Twitter

Our Competitors

• All competitors uses social-media platforms• Traditional methods – Brochure coupon– Flyers– Bus Ad Board

Goals

• Engage with the customers

• Promote healthy lifestyle

• Use Social Media platform to market

Target Customers

• All ages

• Families

• McDonald’s lovers

Ideas

• Video contest– Users upload videos to show healthy lifestyles with

McDonald’s– 3 winners from the most number of “Likes”

• “Free Cup Corn Day”

Benefits for our Consumers

• $8000 cash prize

• Free cup corns

• Healthier diet

How?• How the video content should be?– Entertaining – Promoting Healthy Lifestyle with McDonald's– Maximum video length

• 3 minutes

• How long is the Campaign?– 30 Days– Free cup corns on last day of Campaign

Social Media Platform• Facebook

– The video contest will be held using Facebook– Winners are picked by number of “Likes”– Interact with customer

• Twitter– Interact with customer

• YouTube– Videos can be uploaded on YouTube too – Videos must be shared on Facebook

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