Post on 25-Feb-2016
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MBDC PRESENTATION
Montgomery County Chamber of CommerceJune 17, 2013
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MBDC Focus AreasCommunications/MarketingAdvocacyMetrics/DataBusiness Retention & Expansion
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BRANDING-CREATING THE IDENTITY
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Communications & MarketingDevelopment of MBDC Website
http://www.montgomerybusiness.orgCommunicate to Business CommunityCommunicate to Decision MakersSource of Data & InformationSite Selection ToolMarketing InformationRelationship building among peers in the regionLinks to DED & ED Partners
2014 Goal: Develop Community Profiles & Target Market BrochuresDevelop External Marketing Plan & Implementation
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Marketing OutreachNew Montgomery InitiativeLate Night Economy Task ForceMarketing/BrandingStrategic Plan
International Council of Shopping CentersAppointed to Mid-Atlantic Conference Planning Committee
NAIOP-The Commercial Real Estate OrganizationOpportunity to market community and develop
relationships
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Communications & Marketing
Jay Garner, PresidentGarner Economics
For communities to attract new facilities in today’s highly competitive
environment, they need reliable, comprehensive data that can be
quickly provided to corporate location professionals.
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Advocacy & AdvisoryPosition Statements:HB 1515-Gas Tax Maintenance of Effort Legislation
2014 Goal: Develop Legislative Update (State & Local) on website and to stakeholders
State and local public policies always must take into account the
goal of local economic development.
Timothy Bartik, Senior Economist, Upjohn Institute for Employment Research
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Metrics/Economic Data
Formal Relationship with University of Maryland for Economic Data
• Department of Planning & Architecture• Center for Smart Growth
Analyzing Data for late July/early August DeliveryBEA, BLS, EMSILabor AnalyticsCommuter Information Delivered Quarterly & Annually 2014 Goal: Quarterly Economic Data Reports on Web and
to Stakeholders
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Business Retention & ExpansionJanuary 2013-July 2, 2013
• Met with 55 companies: companies on DED Strategic List and Major EmployersRelationship Building and LeveragingUnderstanding and meeting the needs of the Existing
Business CommunityBuild upon assets for Marketing/Recruitment effortsContinue to Build Relationships Continue to Meet the needs of our Business
Community to Foster Job Growth & Capital Investment
2014 Goal: 100 Company Visits & New Relationships
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Emerging SectorsMBDC will identify emerging sectors within our local and regional economy.
Maryland Smart Energy HubIdentify growth opportunities among start-up and small
companies focused on alternative energy, product development and technology
Opportunity for expansion and job creationLeverage private sector Board of Directors
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MBDC Focus Areas-In ConclusionCommunications & Marketing
2013 Achieved: New Brand, Tag Line, Web Development
2014 Goal: Develop Community Profiles & Target Market Brochures and Develop External Marketing Plan & Implementation
Advocacy/Advisory2013 Achieved: Position Statements on Policy
Impacting Economic Development2014 Goal: Develop Legislative Update (State & Local)
on website and to stakeholders
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MBDC Focus Areas- In ConclusionMetrics/Economic Data
2013 Achieved: Formal relationship with UMD for economic data
2014 Goal: Quarterly Economic Data Reports on Web and to Stakeholders and utilize data for business retention, expansion and recruitment opportunities
Business Retention & Expansion2013 Achieved: over 50 business visits with Strategic
Companies2014 Goal: 100 Existing Business Visits and utilize
Data to measure local economy and facilitate job creation
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Thank you
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MBDC Board of Directors
Holly Sears Sullivan: hsullivan@montgomerybusiness.orgEllie Giles: egiles@montgomerybusiness.org