Post on 19-Feb-2017
How To Win Customers Over And Influence Industry
Mayo Clinic
Historical BackgroundHistorical Background
American Civil War
Cyclone in Rochester
Public Domain, https://commons.wikimedia.org/w/index.php?curid=168560
Core ValuesPatient Care
EducationResearch
Core Values
The needs of the patient come first
50 US States
150 countries
1 million satisfied
Mayo Clinic Customers
Patient Care
Every aspect of patient’s experience
Education
Investing in the future while pushing the Mayo
motto
b
Research
Better understanding of disease processes
Better Understanding of Clinical Practices
Translation into Practice
Cheaper and more effective
treatment
All operating income pushed into research and education.
Points of Difference
Physical Environment- Seeing is Believing?
Work Culture
Image Credits: https://www.youtube.com/watch?v=tiLsDAL9c-c
Quality Management
Better Quality at Affordable Cost
What makes Mayo Clinic special?
Hospitals These Days
Patient Centric
Work Environment
You don’t get a doctor, you get a TEAM.
Doctor on Top
Guided by Values
Defies Business Logic
Smart Recruitment
Medical Care
Patient’s Happiness
Balanced or Not?
Micro Level
Macro Level
Fancy visiting him regularly?
Summary SlideSummary Slide
This presentation was made by Rushabh Menon (IIT Madras), as a part of the Marketing Internship by Prof. Sameer Mathur (IIM Lucknow)
DISCLAIMER