Post on 29-Mar-2016
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SAFILO GROUP MONTHLY COVERAGE REPORT
TO: Antonella Leoni, Silvia Rebuli, Elena Post, Ileana Baldo, Tiziana Benedetti, Eden Wexler, Kelley Hayes, Kim Kaufman, Jason Johnson, Elena Post and Camila Ferrazzi CC: Edward de Valle II,Sandra P. Duhamel
FROM: Maria Teresa Garcia DATE: June 10, 2014 SUBJECT: May 2014 Monthly Coverage Report
Below please find a comprehensive summary of PR media coverage obtained and activities performed by 3A Worldwide on behalf of Safilo Group from May 1, 2014 through May 31, 2014. TOTAL NUMBER OF PRESS CLIPS: 16 TOTAL REACH: 2,186,064 TOTAL AD VALUE: $273,511.30 PRESS MATERIALS/ DOCUMENTS
Created and submitted March monthly report
Created and submitted Q1 report
Update press documents with new updates
Leverage brand documents from corporate that apply to the region, translate when necessary
Select proper image selection showcasing images of brands that apply to the region
ANGLES PITCHED- Continuously create unique and timely pitches to communicate with the media to garner coverage surrounding Safilo Group and all its available brands in the region.
Carrera Icons- New Collection o Champion/ MT and Carrera 6000/MT o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile
Gucci Techno Color Sunglasses-Video o James Franco directs and stars in the new Gucci Techno Color film o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile
Smith Optics-Great Days Webisode Series o To celebrate Smith's impending 50th anniversary of outdoor adventure in 2015, the brand
announced the launch of its yearlong, multi-sport webisode series, “Great Days” o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile
Fashion Show V.2014-Dior, Max Mara and Marc by Marc Jacobs o Fashion show sun wear roundup –Dior So Real, Max Mara MMRunway and Marc by Marc Jacobs
MMJ 423/S o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile
Mothers Day Pitch (short and long leads) o Say “I LOVE YOU MOM” in style--for the trendy, sporty, classic, sophisticated and modern mom o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile
Celebrity Street Syle: Anne Hathaway, Jared Leto and Lilly Allen o “Street Style Look” of Hollywood’s favorites o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile
Celebrity Sighting Pitch: Nicole Scherzinger o Nicole Scherzinger wearing (Carrera 80) sunglasses in London o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile
Celebrity Sighting Pitch: January Jones o January Jones wearing Fendi sunglasses (FF 0025/s) while arriving at JFK airport. o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile
EVENTS (Follow-up/ pending coverage)
Vision EXPO-New York City, March 28th-30th, 2014 o Leveraged event in SLA region, invited U.S Hispanic and SLA media to attend to both VEE and
showroom cocktail Vision Optica (20/20 Magazine)
Secured interview with Luca Fusi for Sunday March 30th at 12:30pm
Images and information sent to reporter for coverage Carolina Donetch Chilean TV reporter- Master Opticos
Arranged Safilo fashion show tapings on Friday March 28th, 2014
Link to video: https://www.youtube.com/watch?v=JbXfyJ91SOI
Press Day Fall/Winter 2014-New York City, April 30th- May 1st, 2014 o Created estimated budget-approved by Elena Post o Sent invite to regional editors, that attended:
Esquire Colombia-Natalia Uribe Velasquez InFashion/Cosmopolitan Colombia- Pilar Bolivar Carreño
o Created itinerary, booked flights and coordinated logistics for editors o Negotiated comped rooms for press trip with the Row NYC-Times Square hotel o Tere Garcia-3A/ Worldwide team member assisted NYC press day
o Invited additional local press to attend showroom: Ocean Drive Puerto Rico People en Español El Universal/ Ella
MISCELLANEOUS
Sent over Miami Blogger opportunity (Lizza Monet Morales) who attended Hispanized for product seeding consideration
Coordinated Harpers Bazaar en Español photoshoot in Los Angeles, California o Sent request over to Italy for approval-approved immediately o Requested sunglasses to Safilo US (elegant, minimalistic and modern)- sunglasses where shipped
overnight to Los Angeles for photo shoot- April 10th, 2014 o Following styles where sent over for photoshoot for July edition
Carrera CA 5012/s burg/aqua Jimmy Choo Sybil/s gold Alexander McQueen AMQ 4248/s light Havana Saint Laurent Bold 2/s black Saint Laurent SL 19/s black Gucci GG 4249/s dark ruthenium Tommy Hilfiger TH 1197/s red Tommy Hilfiger TH 1242/s orange Dior Promesse 1/s green Fendi FF 0017/s black/gold Fendi FF 0041/s taupe
Sent proposal to Carrera Brand Manager for Miami Carrera Influencer program- followed up with Carrera Brand Manager, to follow-up with Kelley and Silvia in Miami on May 12th
Set up meetings and agendas with the following Safilo team members: o Elena Post-May 2nd, 2014 at 3A/Worldwide o Silvia Rebuli-May 12th-13th, 2014-finalizing agenda
Review editorial calendars for upcoming opportunities
Researching potential sponsorship among the region for Safilo to participate in 2014 o Colombia Moda-Medellin, Colombia
Created media lists for both editors and bloggers for GUCCI Techno color Sunglasses-James Franco video and Gucci creative mailers were sent in conjunction to the region
SOCIAL MEDIA
Facebook – Quinta Trends –April 4,2014 https://www.facebook.com/photo.php?fbid=687885037919416&set=a.687885001252753.1073741839.184570751584183&type=3&theater
CONFIRMED UPCOMING COVERAGE
Harpers Bazaar en Español (Pan-Regional)– May 2014
Cosmopolitan-Chile-June 2014
In Fashion-Colombia – May 2014 Esquire-Colombia-May 2014
Revistas Cosas –Chile-May 2014
HUB MUJER-Peru-May 2014
Keep Rolling-Argentina-June 2014
Velvet Magazine-Venezuela-May 2014
PRESS COVERAGE GRID
MAY 2014 EDITORIAL COVERAGE GRID
DATE OUTLET
TYPE OUTLET HEADLINE MARKET CIRCULATION PR VALUE
May 2014
MAGAZINE Esquire Colombia Gagas Marc by Marc Jacobs
Colombia 30,000 $29,900.00
May 2014
MAGAZINE Flow Magazine El Estilo perfecto para tu rostro
Dominican Republic
10,000 $21,150.00
May 2014
MAGAZINE Infashion Para todos los cuerpos
Colombia 67,400 $30,520.00
May 2014
MAGAZINE InMagazine Moda de calle celebridades
Dominican Republic
N/A $25,200.00
May 4,2014
MAGAZINE Revista Mujer Alessandra Ambrosio y Anja
Chile 150,000 $28,500.00
May 4,2014
MAGAZINE Revista Mujer Shakira y Milan Chile 150,000 $28,350.00
May 6,2014
MAGAZINE Revista YA Gafas de otoño Chile 136,480 $26,300.00
May 8,2014
MAGAZINE Antilope El Escaparate Chile 18,000 $27,500.00
May 10,2014
MAGAZINE Nueva Lo mas IN Colombia 500,000 $25,630.00
May 10,2014
ONLINE Diariolibre.com Dos looks, una misma paleta de colores
Dominican Republic
9,681 $3,965.32
May 12,2014
ONLINE Jcmagazine.com
Cóctel de Fendi Eyewear en la boutique de Fendi en Beverly Hills
Peru 513,433 $4,406.63
May 13,2014
ONLINE Generaccion.com Celebridades asisten cóctel de Fendi Eyewear
Peru 50,095 $3,602.29
May 13,2014
ONLINE Luhho.com
Fendi presentó su nueva colección de gafas de sol en Beverly Hills
Andean Region
12,599 $6,860.92
May 28,2015
ONLINE Diariolibre.com
Sabes qué lentes de sol le quedan mejor a la forma de tu cara
Dominican Republic
9,339 $3,765.58
May 29,2017
ONLINE Generaccion.com Un estilo unico para cada mujer
Peru 177,880 $3,602.29
May 29,2016
ONLINE Jcmagazine.com
Lentes de sol para tu forma de rostro desde Safilo Group
Peru 351,157 $4,258.27
Total Reach:
2,186,064 $273,511.30
SÁFILO GROUP PRESS COVERAGE ADDENDUM
May 1, 2014 – May 31, 2014
May, 2013 Circulation: 30,000
May, 2013 Circulation: 30,000
May, 2014 Circulation: 10,000
May, 2014 Circulation: 10,000
May, 2014 Circulation: 10,000
May, 2014 Circulation: 67,400
May, 2014 Circulation: 67,400
May, 2014 Circulation: 67,400
May, 2014 Circulation: 67,400
May, 2014 Circulation: 67,400
May, 2014 Circulation: 67,400
May, 2014 Circulation: 67,400
May-June, 2014 Circulation: N/A
May-June, 2014 Circulation: N/A
May 4, 2014 Circulation: 150,000
May 4, 2014 Circulation: 150,000
May 4, 2014 Circulation: 150,000
May 4, 2014 Circulation: 150,000
May 6, 2014 Circulation: 136,480
May 6, 2014 Circulation: 136,480
May 8, 2014 Circulation: 18,000
May 8, 2014 Circulation: 18,000
May 10, 2014 Circulation: 500,000
May 10, 2014 Circulation: 500,000
May 10, 2014 UMV: 9,681
May 12, 2014 UMV: 513,433
May 13, 2014 UMV: 50,095
May 13, 2014 UMV: 50,095
May 13, 2014 UMV: 1,102,661
May 13, 2014 UMV: 1,102,661
May 13, 2014 UMV: 1,102,661
May 13, 2014 UMV: 1,102,661
May 28, 2014 UMV: 9,339
May 28, 2014 UMV: 9,339
May 28, 2014 UMV: 9,339
May 28, 2014 UMV: 9,339
May 28, 2014 UMV: 9,339
May 28, 2014 UMV: 9,339
May 28, 2014 UMV: 9,339
May 28, 2014 UMV: 9,339
May 28, 2014 UMV: 9,339
May 29, 2014 UMV: 177,880
May 29, 2014 UMV: 177,880
May 29, 2014 UMV: 177,880
May 29, 2014 UMV: 177,880
May 29, 2014 UMV: 351,157
May 29, 2014 UMV: 351,157
May 29, 2014 UMV: 351,157
May 29, 2014 UMV: 351,157
May 29, 2014 UMV: 351,157