Post on 24-Mar-2018
MAY 2016 VISION COUNCIL VISIONWATCH SPORTS SUNGLASS REPORT
FOR MORE INFORMATION STEVE KODEY
THE VISION COUNCIL 225 REINEKERS LANE, SUITE 700 ALEXANDRIA, VA22314
thevisioncouncil.org 703-740-2251
2016 Sports Sunglass Report
Table of Contents
Overview of Methodology and Results .................................................................. 3
Question by Question Report Summary ................................................................ 4
Summary Graphs and Charts ................................................................................ 8
Tabulated Results for All 10,382 Respondents ................................................... 14
Detailed Cross Tabulations .................................................................................. 19
Appendix A: Comparison to 2011 through 2016 .................................................. 45
Appendix B: Survey Questionnaire ...................................................................... 54
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2016 Sports Sunglass Report
Overview of Methodology and Results
In March of 2016, The Vision Council fielded a short questionnaire (11 questions) originally developed in August 2011 to survey American plano sunglass purchasers and Rx sun users about their sports habits as they relate to sunglasses. The questions were appended to the March 2016 VisionWatch questionnaire that was sent to approximately 10,500 US American adults. The sample was balanced and weighted to be demographically and psycho-graphically representative of the U.S. population over the age of 18.
A total of 10,382 complete responses were received from U.S. adults who have either purchased plano sunglasses at any time in their lives or currently wear Rx sun wear. In addition to providing tabulations on the 11 custom slot questions for all 10,382 respondents, the VisionWatch database was used to generate a series of detailed cross tabulations to better highlight any demographic differences that may exist between the various segments of the U.S. population. These detailed cross tabulations can be found beginning on page 14 of this report. The 2016 cross tabulations contain a section that examines sports usage and habits by sports participation the categories are defined as the following:
Water Sports Participants: Anyone who said they have participated in surfing, jet skiing, water skiing and/or fishing/angling in the past year.
Mountain Sports Participants: Anyone who said they have participated in mountain bike riding, rock climbing and/or hiking in the past year.
Winter Sports Participants: Anyone who said they have participated in snowboarding and/or snow skiing in the past year.
Extreme Sports Participants: Anyone who said they have participated in skateboarding, BMX Riding and/or ATV Riding in the past year.
Road Sports Participants: Anyone who said they have participated in road bicycle riding, Moto Cross and/or Rally cross the past year.
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2016 Sports Sunglass Report
Detailed Summary: Question by Question
Custom Q1: Which of these activities have you taken part in during the past year?
Among the 10,382 respondents, around 82 percent said they had participated in at least one sports activity in the past year. The most common activity was walking, in which 65 percent respondents said they had participated the past year. Age and region tended to be the two major factors that split respondents’ likelihood to participate in sports in general as well as participate in specific sports. Younger respondents tended to be more likely to participate in sports than older respondents. We found that around 84.8 percent of respondents under the age of 45 had participated in a sport in the past year while 79.8 percent of respondents 45 years of age or older had.
In general we found that respondents from the Mountain-Pacific region and the Midwest region of the U.S. were slightly more likely to participate in sports than respondents from the Northeast and the Southeast regions. Participation in specific sports was contingent on region as well. Camping, for example, was far more popular in the Mountain-Pacific (30.6 percent of respondents) than in the Northeast (18.6 percent of respondents). Similarly, 24.3 percent of respondents in the Southeast said they had taken part in fishing in the past year while only 15.1 percent of respondents in the Northeast had. Respondents from the Mountain-Pacific regions were more likely to take part in snow skiing and hiking than respondents from the Southeast. Walking and tennis were the most common relative activities in the Northeast region with 8.2 percent while all the other regions had 6.6 to 7.7 percent of respondents participate in tennis.
Custom Q2: What is your favorite sport sunglass brand? Asked of all respondents who said they have participated in at least one sport activity in the past year.
Unaided, we asked respondents to tell us what their favorite sports sunglass brand is. The most common brand that was reported was Oakley (22.6 percent of respondents). RayBan was also a common brand with 12.3 percent of respondents saying it was their favorite sports sunglass brand. We also had around 24 percent of respondents who said they didn’t have a preference when it came to sports sunglass brands and about 20 percent of respondents who said they did not know what their favorite brand was.
Custom Q3: Please indicate if you recognize any of the following sport brands?
In order to test brand awareness we asked respondents which brands they recognized from a list of 22 sports sunglass brands. The most commonly recognized brand was Oakley in which 67.7 percent of respondents said they were familiar with the brand. Respondents who had played a mountain sport, such as rock climbing, in the past year were especially likely to recognize Oakley (79.8 percent). The same was true for road sports, such as moto cross riding, in which 78.9 percent said they recognized Oakley. Fifty-seven percent of respondents said they recognized Under Armour, with younger respondents being more likely to recognize it (61.5 percent) along with respondents who said they participated in a “road” sport in the past year (64.3 percent). Quiksilver was another highly recognized brand (34.2 percent of respondents, especially among winter sports players). There were some brands which had a somewhat lower recognition rate among the general respondent, but had a significantly larger recognition among respondents that played particular types of sports. Spy, for example, was recognized by just 7.6 percent of all respondents but was recognized by 22.5 percent of respondents
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2016 Sports Sunglass Report
who had participated in a winter sport in the past year. Similar occurrences happened with brands such as Costa Del Mar (8.5 percent familiarity with all respondents and 17.6 percent familiarity among people that participate in “road” sports), Electric (2.2 percent familiarity among all respondents and 10.4 percent among winter sports players) and Von Zipper (3.2 percent familiarity among all respondents and 12.2 percent familiarity among winter sports players).
In general men were slightly more familiar with sports brands than women. There were a few exceptions for this however. One exception was in the case of Quiksilver and its female-oriented brand, Roxy. In the case of Quiksliver, 35.3 percent of women were familiar with the brand and 34.0 percent of men were familiar. It’s no surprise that the split was even more dramatic in the case of Roxy with 29.3 percent of women saying they were familiar as opposed to just 10.4 percent of men.
Some brands tended to have more familiarity in specific regions of the U.S. Spy, for example, was familiar to 15.0 percent of respondents in the Mountain-Pacific region, while only 5.1 percent of respondents in the Midwest were familiar with the brand. Costa Del Mar was a brand familiar to 15.5 percent of respondents in the Southeast, yet only 4.5 percent of respondents in the MIdwest region said they were familiar with the brand. Quiksilver, Oakley and Arnette were all more popular among respondents living in the Mountain-Pacific region than they were to respondents living in the Northeast. Stüssy was a familiar brand to 14.7 percent of respondents in the Mountain Pacific region but only 5.1 percent of respondents in the Midwest.
Custom Q4: Have you purchased, or do you own, sunglasses (or goggles) that you use primarily for sport activities?
Less than fifteen percent of respondents said they had purchased sunglasses or goggles specifically to be used for sports activities. Younger respondents and male respondents were more likely than older respondents and females to have ever purchased sports sunglasses. Over 18 percent of younger adults and 21.7 percent of men had purchased sports sunglasses while only 11.6 percent of older adults and 8.3 percent of women had. Once again region played a significant role in sports sunglass purchase incidence – with 12.1 percent of respondents from the Midwest saying they had purchased sports sunglasses and 18.2 percent of respondents in the Mountain Pacific region saying they had. It is also no surprise that respondents who played sports in the past year were far more likely to have purchased sports sunglasses than those that had not. Respondents that played any kind of winter sport in the past year were the most likely to have purchased sport sunglasses or goggles, with 44.6 percent saying they had done so. “Road” sports enthusiasts also were more likely than other respondents to purchase sports sunglasses, with 30.0percent saying they had done so.
Custom Q5: Do you primarily use sunglasses or goggles when participating in sports activities?
The large majority of respondents (73.5 percent) stated that they primarily use sunglasses when participating in sports with a large portion of those respondents being in the Southeast region of the U.S. Just under 14 percent of respondents said that they use sunglasses and goggles equally. Those who said they use sunglasses and goggles equally were more likely to be from the Mountain-Pacific region or participate in winter sports. Those who primarily use goggles (9.9 percent) were by far more likely to partake in winter sports or reside in the Northeast region of the country.
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2016 Sports Sunglass Report
Custom Q6: Do the sports sunglasses (or goggles) that you purchased or own have any of the following features? Asked of all respondents who have ever purchased sports sunglasses or goggles.
The majority (72.6 percent) of respondents that had purchased sports sunglasses said their sunglasses were polarized. It is no surprise that respondents that had recently played road sports were most likely to have purchased polarized sports sunglasses (80.2 percent).
Purchasing sunglasses that had a hydrophobic lens treatment was also relatively common. Among sports sunglass purchasers, 23.9 percent had purchased sunglasses with a hydrophobic lens treatment. This was especially common among winter sport participants, of whom 34.9 percent had done so. 13.7 percent of sports sunglass purchasers said they purchased sunglasses that had photochromic lenses. Around 15.3 percent of sports sunglass purchasers said they had purchased their sports sunglasses with Rx lenses. This is slightly higher than the general population of Rx sun purchasers, which is about 11 percent.
Custom Q7: What color are the lenses in you sports sunglasses (or goggles)?
The color gray was the most popular color, used by about 23.8 percent of recent sport sunglass purchasers, especially among mountain sports participants. Gray was followed by the colors brown (14.9 percent) and blue (14.7 percent). Brown was more popular among water sports participants at 15.3 percent and blue was more common for extreme sports participants (15.9 percent). For winter sports, the color amber was the most common lens choice color after gray.
Custom Q8: Why did you purchase sunglasses with that specific color / tint?
In regard to lens color / tint, respondents mostly chose lens color based on how much they like the look of the color (38.3 percent). The look of the color was a strong determining factor among men, adults under the age of 45 years old and sunglass buyers from relatively lower-income households. “The lens color / tint helps block glare so I can perform better” was chosen by 33.2 percent of respondents. Blocking glare and improving performance were relatively stronger influential factors among adults over the age of 45, adults from relatively higher-income households and adults that participate in winter sports activities. Only about 11.5 percent of respondents said that they wanted to try a new color / tint when they bought their last pair of sports sunglasses or goggles while 20.2 percent of respondents bought their sunglasses based on the color / tint they used before. Among plano Sunglass buyers that recently spent more than $50 for their plano SG, wanting to try a new lens color/tint when they bought sports SG and wanting the lenses to improve their overall vision were the dominant reasons why the selected / purchased the specific lens color / tint that they did when recently buying sports sunglasses.
Custom Q10: Please indicate the value / importance of the following attributes when purchasing a pair of high-quality premium sports sunglasses.
In order to assess purchasing motivation for sports sunglasses or goggles, a question was added to assess what qualities the most important/valuable when making a purchase. On a scale between “Not Important At All” and “Very Important”, respondents rated certain features that were valued at the time of their purchase. Almost 3 in 4 respondents stated that comfort was very important. Durability and UV protection were the next most important features for sports sunglasses (about 65-66 percent for each feature). Mirrored lenses were voted the least important feature when purchasing sports sunglasses by 17.6 percent. Polarization and UV protection were a strong preference for water sports participants whereas comfort was the strongest preference among mountain sports users.
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2016 Sports Sunglass Report
Custom Q11: Which retailer(s) did you visit to purchase your current pair of sport sunglasses? Asked of all respondents who have ever purchased sports sunglasses or goggles.
Chain sporting goods retailers were the most common locations that sports sunglass purchasers visited when making their sunglass purchase (22.2percent). A chain sporting goods retailer (i.e. Sports Authority, Modell’s, Dick’s, Footlocker , etc...) was a relatively more popular purchase location for men, adults under the age of 45 years old, adults from relatively lower-income households and recent plano SG buyers that spent less than $50 for their plano sunglasses. Online purchasing was the next most common retail location for sports sunglass purchasers, with 21.3 percent saying they visited an online retailer when purchasing their sports sunglasses. Online retailers were especially common among younger respondents (23.8 percent), residents of the Northeast region if the US, and respondents who participated in winter sports (31.0 percent). Sunglass specialty retailers near were another popular choice among sports sunglasses purchasers (19.6 percent), particularly among “road” sports participants at 23.8 percent of respondents. Finally, about 26.5 percent of sports sunglass buyers visit a named, “boutique”-style custom sporting goods store (i.e. Paragon, REI, Volcom, The O Store, etc…) for their sports sunglass purchases. Visiting and purchasing sports sunglasses from these smaller, niche sporting good retailers was relatively more common and frequent among men, adults under the age of 45 years old, adults from the Mountain-Pacific region of the US and people that recently spent more than $50 on the plano sunglasses that they recently purchased.
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VisionWatch 2016 Sports Sunglasses Report
17.5%0.5%1.3%1.5%1.8%2.3%2.4%2.5%3.1%3.8%3.9%
6.6%6.9%7.4%7.5%8.7%8.8%
11.9%13.0%
16.5%21.0%
23.4%23.7%
28.2% 63.8%
None of the AboveRally CrossBMX Riding
Moto Cross RidingSurfing
Snow Boarding / TubingWaterskiing
Skate boardingRock Climbing
Jet SkiingSnow SkiingATV Riding
Mountain Bike RidingTennis
HuntingShooting (Skeet, Trap or Range)
BaseballGolfing
Road bicycle ridingBoating
Fishing / AnglingCampingRunning
HikingWalking
Q1. Which of these activities have you taken part in during the past year?
0.2%0.2%0.2%0.2%0.2%0.2%0.2%0.3%0.3%0.4%0.4%
1.5%1.5%
3.0%12.3%
22.6%
ArnetteIronman
PradaRevo
SmithBolle
PolaroidGucci
Under ArmourSpy
Foster GrantCosta del Mar
Maui JimNike
Ray BanOakley
Q2. What is your favorite sports sunglass brand? (top 10)
Brands Mentionedby Respondents
Directly
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VisionWatch 2016 Sports Sunglasses Report76
.2%
60.5
%
39.3
%
23.5
%
25.7
%
79.8
%
64.1
%
45.3
%
27.4
%
25.4
%
77.6
%
61.1
%
43.3
%
25.7
%
24.8
%
78.9
%
64.3
%
45.1
%
30.2
%
22.0
%
Oakley Under Armour Quiksilver Roxy Maui Jim
Q3. Please indicate if you recognize any of the following brands.
(by Activity for Top 5)
Water Sports Mountain Sports X-treme sports Road Sports
13.3%0.8%1.2%2.2%3.2%3.3%3.6%3.9%3.9%4.3%
6.9%7.6%8.0%8.5%
10.1%10.5%10.6%
14.7%19.4%19.7%
34.2%56.7%
67.7%
Other/Don't know
Kaenon
Von Zipper
Wiley X
Arnette
Vuarent
Stussy
Hobie
Gargoyles
Maui Jim
Quiksilver
Oakley
Q3. Please indicate if you recognize any of the following brands.
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VisionWatch 2016 Sports Sunglasses Report
14.9%
82.4%
2.7%
Q4. Have you purchased or do you own sunglasses (or goggles) that you use primarily for sports
activies?
No Yes Don’t Know / Not Sure
76.5
%
74.5
%
60.3
% 71.5
%
66.3
%
12.7
%
14.5
% 21.8
%
15.9
%
21.4
%
8.8%
8.6%
16.2
%
11.3
%
11.1
%
2.0%
2.4%
1.7%
1.3%
1.2%
Water Sports MountainSports
Winter Sports X-TremeSports
Road Sports
Q5. Do you primarily use sunglasses or goggles when participating in sport activities? (by sport)
Primarly sunglasses
I use both sunglasses and goggles equally
Primarly goggles
Don’t Know / Not Sure
10
VisionWatch 2016 Sports Sunglasses Report77
.2%
25.5
%
13.3
%
14.0
%
76.3
%
25.2
%
13.7
%
16.7
%
75.1
%
34.9
%
13.1
%
15.7
%
75.8
%
24.7
%
15.9
%
15.4
%
80.2
%
28.6
%
10.7
%
14.3
%
Polarized lenses Hydrophobic lenstreatment
Photochromiclenses
Rx lenses
Q6. Do the sports sunglasses (or goggles) that you purchased have any of the following?
Water Sports Mountain Sports
Winter Sports X-Treme Sports
Road Sports
3.0%
7.0%
4.9%
4.3%
1.9%
4.3%
4.2%
5.0%
10.1%
15.9%
13.7%
25.8%
9.4%
7.4%
2.3%
2.8%
7.4%
3.1%
4.6%
2.8%
12.0%
11.7%
17.8%
18.8%
Not Sure
Other
Red
Copper
Pink / Rose
Orange
Green
Yellow
Amber
Blue
Brown
Gray
Q7. What color are the lenses in your sports sunglasses (or goggles)?
Women
Men
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VisionWatch 2016 Sports Sunglasses Report
38.3%
33.2%
20.2%
18.7%
11.5%
7.0%
5.7%
Like the look of the lens color
The lens color helps block glare
Worn sunglasses with that lens color before
The lens improve my overall vision
Wanted to try a new lens color when boughtmy sunglasses
Other
Not Sure
Q8: Why did you purchase sunglasses with that specific color / tint?
0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%
Q10. Please indicate the importance of the following attributes when purchasing a pair of high-quality premium sports
sunglasses.
Not Important At All Not Important Somewhat Important Important Very Important
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VisionWatch 2016 Sports Sunglasses Report
16.4%1.8%
2.9%3.1%3.3%3.5%3.6%3.7%
4.4%4.7%4.9%
5.7%8.4%
11.2%13.9%
19.6%21.3%
22.2%
OtherParagon
Local surf shopLocal skate shop
Tilly’sZumiez
REI /EMSVolcom
Local bike shopLocal ski shop
PacsunThe O Store
Local independent sporting goods…Local sporting goods retailer near…
Independent optical retailer or chain…Sunglass specialty retailer (e.g.…
Online RetailerA Chain Sporting Goods Retailer (i.e. …
Q11. Which retailer(s) did you visit to purchase your current pair of sports sunglasses?
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Count PercentageSurfing 170 1.8%Snow Skiing 360 3.9%Snow Boarding / Tubing 209 2.3%Skate boarding 227 2.5%Moto Cross Riding 140 1.5%BMX Riding 119 1.3%Mountain Bike Riding 642 6.9%Rock Climbing 288 3.1%Rally Cross 43 0.5%Waterskiing 224 2.4%Jet Skiing 349 3.8%ATV Riding 607 6.6%Road bicycle riding 1,199 13.0%Running 2,187 23.7%Camping 2,160 23.4%Hunting 693 7.5%Hiking 2,602 28.2%Fishing / Angling 1,943 21.0%Boating 1,522 16.5%Baseball 811 8.8%Golfing 1,102 11.9%Tennis 682 7.4%Walking 5,894 63.8%Shooting (Skeet, Trap or Range) 801 8.7%None of the Above 1,615 17.5%
Count Percentage Count PercentageArnette 9 0.2% Panama Jack 5 0.1%Adidas 0 0.0% Polaroid 14 0.2%Berkley 7 0.1% Prada 10 0.2%Bolle 13 0.2% Puma 7 0.1%Coach 8 0.1% Ray Ban 695 12.3%Costa del Mar 82 1.5% Reebok 1 0.0%Electric 1 0.0% Revo 12 0.2%Fossil 6 0.1% Smith 12 0.2%Foster Grant 22 0.4% Speedo 2 0.0%Ironman 10 0.2% Spy 25 0.4%Gargoyles 7 0.1% Under Armour 19 0.3%Gucci 16 0.3% Wiley X 3 0.1%Maui Jim 82 1.5% VonZipper 2 0.0%
Native 5 0.1% Other 633 11.2%Nike 171 3.0% No Preference 2,479 44.0%Oakley 1,270 22.6%
VisionWatch 2016 Sports Sunglass Report
Q1. Which of these activities have you taken part in during the past year?
Q2: What is your favorite sport sunglass brand?
All Resps. Who Have Ever Bought Plano or Rx
Sunglasses
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Q3: Please indicate if you recognize any of the following sport brands.
Count PercentageSpy 704 7.6%Costa Del Mar 790 8.5%Bolle 975 10.5%Kaenon 108 1.2%Native Eyewear 306 3.3%Maui Jim 1,791 19.4%Smith Eyewear 400 4.3%Quiksilver 3,158 34.2%Gargoyles 976 10.6%Electric 199 2.2%Von Zipper 298 3.2%Dragon Eyewear 362 3.9%Oakley 6,261 67.7%Arnette 359 3.9%Roxy 1,825 19.7%Stussy 738 8.0%Ironman 1,363 14.7%Shwood 73 0.8%Wiley X 334 3.6%Under Armour 5,244 56.7%Hobie 933 10.1%Vuarent 638 6.9%Other/Don't know 1,233 13.3%
Count PercentageYes 1,375 14.9%No 7,618 82.4%Don’t Know / Not Sure 247 2.7%
Count PercentagePrimarily sunglasses 1,011 73.5%Primarily goggles 136 9.9%I use both sunglasses and goggles equal 190 13.8%Don’t Know / Not Sure 38 2.8%
VisionWatch 2016 Sports Sunglass Report
Q5. Do you primarily use sunglasses or goggles when participating in sport activities?
All Resps. Who Have Purchased or Own Sport
Sunglasses
All Resps. Who Have Ever Bought Plano or Rx
Sunglasses
All Resps. Who Have Ever Bought Plano or Rx
Sunglasses
Q4: Have you purchased or do you own sunglasses (or goggles) that you use primarily for sport activities?
15
Count PercentageRx (Prescription) lenses 210 15.3%Polarized lenses 998 72.6%Photochromic lenses (get darker in the light) 189 13.7%Hydrophobic lens treatment (water repellent/anti-fog) 328 23.9%
Count PercentageAmber 146 10.6%Blue 202 14.7%Brown 205 14.9%Copper 53 3.9%Gray 327 23.8%Green 59 4.3%Orange 54 3.9%Pink / Rose 48 3.5%Red 57 4.1%Yellow 60 4.4%Other 98 7.1%Not Sure 66 4.8%
Count PercentageI like the look of the lens color/tint 502 38.3%The lens improve my overall vision 245 18.7%The lens color/tint helps block glare so I can perform better 435 33.2%
I've worn sunglasses with that lens color/tint before and I wanted the same type 265 20.2%
I wanted to try a new lens color/tint whenI bought these sports sunglasses 150 11.5%Other 92 7.0%Not Sure 75 5.7%
Q7: What color are the lenses in your sports sunglasses (or goggles)?
Q8: Why did you purchase sunglasses with that specific color / tint?
All Resps. Who Have Purchased or Own Sport
Sunglasses
VisionWatch 2016 Sports Sunglass Report
All Resps. Who Have Purchased or Own Sport
Sunglasses
All Resps. Who Know the Tint of Their
Sunglasses/Goggles
Q6: Do the sports sunglasses (or goggles) that you purchased or own have any of the following features?
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Not Important At All Not Important Somewhat Important Important
Very Important
Weighted Average*
Rubber temple 66 154 405 437 313 2.57Lens polarization 13 52 185 399 726 3.29Mirrored lenses 183 353 324 273 242 2.03Safety rating 34 107 300 427 507 2.92UV Protection 9 22 101 337 906 3.53Eye doctor recommendation 88 202 336 372 377 2.54Friends and family recommendation 136 263 423 321 232 2.18User / buyer review (i.e. Yelp) 85 176 382 410 322 2.51Comfort 4 13 70 273 1,015 3.66Durability 6 18 74 374 903 3.56Warranty / insurance / protection plan 76 162 326 406 405 2.66
*1= Not Important At All; 5= Very Important
Not Important At All Not Important Somewhat Important Important
Very Important
Rubber temple 4.8% 11.2% 29.5% 31.8% 22.8%Lens polarization 0.9% 3.8% 13.5% 29.0% 52.8%Mirrored lenses 13.3% 25.7% 23.6% 19.9% 17.6%Safety rating 2.5% 7.8% 21.8% 31.1% 36.9%UV Protection 0.7% 1.6% 7.3% 24.5% 65.9%Eye doctor recommendation 6.4% 14.7% 24.4% 27.1% 27.4%Friends and family recommendation 9.9% 19.1% 30.8% 23.3% 16.9%User / buyer review (i.e. Yelp) 6.2% 12.8% 27.8% 29.8% 23.4%Comfort 0.3% 0.9% 5.1% 19.9% 73.8%Durability 0.4% 1.3% 5.4% 27.2% 65.7%Warranty / insurance / protection plan 5.5% 11.8% 23.7% 29.5% 29.5%
Percentage of All Resps. Who Have Purchased or Own Sport Sunglasses
Number of All Resps. Who Have Purchased or Own Sport Sunglasses
Q10: Please indicate the value / importance of the following attributes when purchasing a pair of high-quality premium sport sunglasses.
Q10: Please indicate the value / importance of the following attributes when purchasing a pair of high-quality premium sport sunglasses.
VisionWatch 2016 Sports Sunglass Report
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Count PercentagePercentage of All
RespondentsA Chain Sporting Goods Retailer (i.e. Sports Authority, Modell’s, Dick’s, Footlocker , etc...) 305 22.2% 2.9%Local independent sporting goods retailer 116 8.4% 1.1%Local skate shop 42 3.1% 0.4%Local ski shop 65 4.7% 0.6%Local bike shop 60 4.4% 0.6%Local surf shop 40 2.9% 0.4%Paragon 25 1.8% 0.2%REI /EMS 50 3.6% 0.5%Zumiez 48 3.5% 0.5%Tilly’s 45 3.3% 0.4%Volcom 51 3.7% 0.5%Pacsun 67 4.9% 0.6%The O Store 79 5.7% 0.8%Local sporting goods retailer near sports activity 154 11.2% 1.5%Independent optical retailer or chain optical retailer 191 13.9% 1.8%Online Retailer 293 21.3% 2.8%Sunglass specialty retailer (e.g. Sunglass Hut) 270 19.6% 2.6%Other 225 16.4% 2.2%
Percentage of All Resps. Who Have Purchased or Own Sport Sunglasses
Q11: Which retailer(s) did you visit to purchase your current pair of sport sunglasses?
VisionWatch 2016 Sports Sunglass Report
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Surfing Snow Skiing Snow Boarding Skate boarding Moto Cross Riding BMX RidingMountain Bike
RidingAll Respondents 1.8% 3.9% 2.3% 2.5% 1.5% 1.3% 6.9%Weighted Average 1.9% 3.9% 2.3% 2.5% 1.5% 1.3% 7.0%
By GenderMen 2.6% 5.0% 3.3% 3.5% 2.4% 2.2% 10.3%Women 1.1% 2.9% 1.3% 1.5% 0.7% 0.5% 3.9%
By AgeUnder 45 Years Old 3.1% 4.6% 4.1% 4.8% 2.3% 2.4% 9.4%Over 45 Years Old 0.7% 3.3% 0.5% 0.2% 0.7% 0.3% 4.7%
By Annual Household IncomeUnder $60K 1.3% 2.5% 1.9% 3.1% 1.8% 1.9% 6.3%$60K and Over 2.4% 5.3% 2.7% 1.9% 1.3% 0.8% 7.7%
By RegionNortheast 1.4% 4.7% 2.0% 1.7% 1.3% 1.2% 6.5%Southeast 2.3% 2.8% 1.4% 2.2% 1.4% 1.0% 6.0%Midwest 0.9% 3.5% 2.4% 2.0% 1.2% 1.1% 7.2%Mountain-Pacific 2.5% 5.6% 3.8% 4.0% 2.3% 2.1% 8.9%
By Education LevelUp to HS Graduate 1.4% 1.4% 2.0% 3.8% 2.2% 1.9% 6.2%Up to College Grad. 2.6% 6.2% 3.1% 2.2% 1.5% 1.2% 8.1%Postgraduate 2.3% 6.4% 2.3% 2.0% 1.3% 1.0% 6.6%
By SportWater Sports 6.0% 7.7% 4.8% 4.5% 3.2% 2.5% 13.2%Mountain Sports 3.4% 8.7% 5.0% 4.9% 2.7% 2.6% 22.4%
Winter Sports 11.0% 70.6% 41.0% 14.1% 6.5% 6.7% 26.1%X-Treme Sports 4.5% 9.1% 6.8% 7.0% 10.8% 4.5% 24.2%
Road Sports 7.8% 10.5% 11.7% 27.4% 10.1% 14.4% 19.8%
By PriceUnder $50 1.8% 3.2% 2.0% 2.8% 1.7% 1.3% 7.3%Over $50 5.4% 7.2% 4.5% 5.1% 3.8% 4.0% 12.2%
VisionWatch 2016 Sports Sunglass Report
Sunglass Purchasers
Q1. Which of these activities have you taken part in during the past year?
19
Rock Climbing Rally Cross Waterskiing Jet Skiing ATV Riding Road bicycle riding RunningAll Respondents 3.1% 0.5% 2.4% 3.8% 6.6% 13.0% 23.7%Weighted Average 3.2% 0.5% 2.5% 3.8% 6.7% 13.2% 24.0%
By GenderMen 4.0% 0.8% 3.3% 4.7% 7.5% 15.8% 27.9%Women 2.4% 0.2% 1.7% 3.0% 5.8% 10.6% 20.2%
By AgeUnder 45 Years Old 5.2% 0.8% 3.4% 5.4% 9.2% 14.2% 37.0%Over 45 Years Old 1.2% 0.1% 1.5% 2.2% 4.1% 12.1% 11.2%
By Annual Household IncomeUnder $60K 3.2% 0.5% 2.1% 3.1% 6.4% 11.3% 20.6%$60K and Over 3.1% 0.5% 2.8% 4.5% 6.9% 14.9% 27.1%
By RegionNortheast 3.1% 0.4% 1.4% 3.3% 4.0% 12.5% 24.2%Southeast 2.9% 0.6% 2.5% 4.1% 7.9% 12.6% 24.3%Midwest 2.5% 0.3% 2.4% 4.2% 6.2% 13.1% 22.9%Mountain-Pacific 4.3% 0.5% 3.2% 3.5% 7.1% 14.5% 24.3%
By Education LevelUp to HS Graduate 2.2% 0.5% 2.0% 2.8% 7.9% 10.0% 16.6%Up to College Grad. 4.2% 0.7% 3.2% 5.3% 5.8% 14.9% 30.8%Postgraduate 2.9% 0.6% 3.4% 3.8% 4.4% 14.9% 28.4%
By SportWater Sports 6.4% 1.0% 7.8% 12.2% 15.7% 20.2% 31.9%Mountain Sports 10.1% 0.9% 5.3% 7.1% 11.6% 24.5% 39.4%Winter Sports 17.1% 2.9% 16.1% 18.6% 20.2% 29.2% 51.2%X-Treme Sports 8.9% 3.3% 6.2% 8.7% 13.5% 92.1% 43.8%Road Sports 12.3% 2.4% 10.1% 15.6% 73.2% 23.6% 41.4%
By PriceUnder $50 3.2% 0.6% 2.4% 3.7% 7.0% 13.5% 26.5%Over $50 5.6% 1.1% 4.9% 7.5% 11.6% 16.3% 35.5%
VisionWatch 2016 Sports Sunglass Report
Sunglass Purchasers
Q1. Which of these activities have you taken part in during the past year?
20
Camping Hunting Hiking Fishing / Angling Boating Baseball GolfingAll Respondents 23.4% 7.5% 28.2% 21.0% 16.5% 8.8% 11.9%Weighted Average 23.7% 7.6% 28.5% 21.3% 16.7% 8.9% 12.1%
By GenderMen 25.0% 11.5% 30.8% 26.5% 18.4% 13.2% 19.3%Women 22.4% 3.8% 26.3% 16.3% 15.0% 4.7% 5.1%
By AgeUnder 45 Years Old 28.1% 9.1% 33.1% 22.4% 17.5% 13.1% 11.6%Over 45 Years Old 19.3% 6.1% 24.0% 20.3% 15.9% 4.7% 12.6%
By Annual Household IncomeUnder $60K 23.3% 7.6% 25.3% 21.9% 13.2% 7.7% 7.7%$60K and Over 24.0% 7.6% 31.5% 20.8% 19.9% 10.0% 16.1%
By RegionNortheast 18.6% 4.4% 27.2% 15.1% 14.8% 9.7% 10.3%Southeast 20.6% 9.2% 24.0% 24.2% 17.4% 7.8% 11.8%Midwest 25.7% 8.9% 26.9% 23.5% 18.5% 9.6% 14.9%Mountain-Pacific 30.6% 6.4% 38.2% 19.5% 15.4% 9.4% 11.4%
By Education LevelUp to HS Graduate 24.6% 8.9% 21.7% 24.9% 13.6% 9.1% 7.0%Up to College Grad. 23.7% 6.5% 32.7% 19.5% 19.3% 9.7% 15.9%Postgraduate 20.7% 5.5% 33.6% 15.5% 16.6% 8.8% 14.8%
By SportWater Sports 44.7% 19.3% 43.4% 68.0% 53.3% 14.5% 19.9%Mountain Sports 45.7% 13.3% 90.8% 32.6% 29.8% 12.6% 16.9%Winter Sports 46.3% 14.9% 59.0% 32.5% 38.8% 22.4% 28.2%X-Treme Sports 40.8% 12.4% 49.4% 31.2% 30.4% 15.0% 19.4%Road Sports 50.9% 26.9% 46.8% 47.9% 40.2% 22.7% 18.5%
By PriceUnder $50 25.3% 7.9% 29.5% 23.3% 18.3% 8.6% 10.3%Over $50 30.9% 12.1% 31.6% 27.4% 21.7% 18.4% 14.9%
VisionWatch 2016 Sports Sunglass Report
Sunglass Purchasers
Q1. Which of these activities have you taken part in during the past year?
21
Tennis WalkingShooting (Skeet, Trap or Range) None of the Above
All Respondents 7.4% 63.8% 8.7% 17.5%Weighted Average 7.5% 64.6% 8.8% 17.7%
By GenderMen 9.1% 59.8% 12.3% 14.2%Women 5.9% 69.4% 5.4% 21.1%
By AgeUnder 45 Years Old 10.4% 62.2% 11.3% 15.2%Over 45 Years Old 4.6% 67.0% 6.3% 20.2%
By Annual Household IncomeUnder $60K 5.5% 61.9% 7.5% 22.3%$60K and Over 9.3% 67.2% 9.9% 13.5%
By RegionNortheast 8.2% 63.1% 4.9% 18.6%Southeast 7.5% 63.7% 9.8% 18.9%Midwest 6.6% 67.9% 9.0% 15.7%Mountain-Pacific 7.7% 64.3% 9.9% 17.1%
By Education LevelUp to HS Graduate 4.1% 58.3% 6.5% 22.5%Up to College Grad. 10.1% 67.0% 8.7% 13.3%Postgraduate 11.7% 66.7% 8.0% 15.1%
By SportWater Sports 11.6% 74.5% 18.3% 0.0%Mountain Sports 12.2% 84.2% 16.6% 0.0%Winter Sports 24.3% 74.5% 19.0% 0.0%X-Treme Sports 15.4% 81.2% 17.2% 0.0%Road Sports 15.7% 74.8% 29.8% 0.0%
By PriceUnder $50 6.7% 64.0% 8.9% 16.3%Over $50 16.1% 58.2% 12.5% 12.5%
VisionWatch 2016 Sports Sunglass Report
Q1. Which of these activities have you taken part in during the past year?
Sunglass Purchasers
22
Spy Costa Del Mar Bolle Kaenon Native Eyewear Maui Jim Smith EyewearAll Respondents 7.6% 8.5% 10.5% 1.2% 3.3% 19.4% 4.3%Weighted Average 7.7% 8.7% 10.7% 1.2% 3.4% 19.6% 4.4%
By GenderMen 10.1% 9.2% 14.8% 1.5% 3.7% 20.1% 5.6%Women 5.4% 8.2% 6.7% 0.9% 3.1% 19.2% 3.2%
By AgeUnder 45 Years Old 12.0% 9.6% 9.3% 1.6% 4.0% 17.7% 5.6%Over 45 Years Old 3.4% 7.7% 12.0% 0.8% 2.7% 21.6% 3.2%
By Annual Household IncomeUnder $60K 6.9% 7.1% 6.9% 1.2% 3.1% 12.6% 3.8%$60K and Over 8.5% 10.1% 14.1% 1.1% 3.6% 26.1% 5.0%
By RegionNortheast 5.4% 5.0% 9.2% 0.8% 2.8% 14.8% 4.1%Southeast 5.7% 15.5% 9.5% 1.2% 3.7% 20.6% 3.3%Midwest 5.1% 4.5% 8.7% 0.7% 2.7% 18.1% 3.1%Mountain-Pacific 15.0% 4.5% 15.4% 2.0% 3.8% 23.2% 7.5%
By Education LevelUp to HS Graduate 6.9% 5.9% 5.1% 1.4% 3.1% 10.2% 3.1%Up to College Grad. 8.3% 9.8% 12.9% 1.5% 3.6% 24.6% 5.0%Postgraduate 7.2% 9.7% 15.1% 1.1% 4.0% 24.0% 5.3%
By SportWater Sports 10.3% 15.5% 15.5% 2.1% 4.8% 25.7% 6.9%Mountain Sports 11.4% 10.9% 16.0% 2.1% 5.2% 25.4% 8.0%Winter Sports 22.5% 12.7% 28.6% 5.5% 9.2% 31.2% 20.4%X-Treme Sports 14.3% 12.2% 17.7% 2.3% 6.5% 24.8% 10.0%Road Sports 20.1% 17.6% 16.4% 3.3% 6.0% 22.0% 9.5%
By PriceUnder $50 7.2% 7.8% 8.3% 1.3% 3.0% 16.1% 4.1%Over $50 15.8% 11.3% 15.8% 2.1% 5.3% 25.1% 7.0%
VisionWatch 2016 Sports Sunglass Report
Sunglass Purchasers
Q3: Please indicate if you recognize any of the following sport brands?
23
Quiksilver Gargoyles Electric Von Zipper Dragon Eyewear Oakley Arnette RoxyAll Respondents 34.2% 10.6% 2.2% 3.2% 3.9% 67.7% 3.9% 19.7%Weighted Average 34.6% 10.7% 2.2% 3.3% 4.0% 68.7% 3.9% 20.0%
By GenderMen 34.0% 15.4% 2.9% 4.0% 5.3% 69.9% 5.0% 10.4%Women 35.3% 6.2% 1.4% 2.5% 2.7% 67.5% 2.9% 29.3%
By AgeUnder 45 Years Old 46.3% 9.1% 3.9% 4.9% 5.6% 72.7% 5.8% 30.6%Over 45 Years Old 23.1% 12.3% 0.5% 1.7% 2.3% 64.7% 2.1% 9.6%
By Annual Household IncomeUnder $60K 30.6% 9.1% 2.6% 2.9% 4.2% 62.7% 2.8% 19.2%$60K and Over 38.3% 12.2% 1.8% 3.6% 3.7% 74.1% 4.9% 20.7%
By RegionNortheast 31.3% 9.2% 1.4% 1.7% 3.3% 61.8% 2.4% 17.5%Southeast 31.5% 10.3% 1.9% 2.5% 3.6% 69.8% 3.7% 17.5%Midwest 27.7% 10.1% 1.1% 2.0% 2.6% 70.1% 1.7% 16.4%Mountain-Pacific 48.3% 13.1% 4.2% 6.9% 6.4% 70.8% 7.5% 29.2%
By Education LevelUp to HS Graduate 27.0% 8.0% 2.2% 2.3% 3.1% 59.6% 2.4% 16.2%Up to College Grad. 38.7% 11.3% 2.4% 3.9% 4.2% 72.4% 4.4% 21.5%Postgraduate 35.6% 9.9% 2.1% 2.9% 3.9% 68.4% 4.2% 17.5%
By SportWater Sports 39.3% 14.8% 3.5% 5.1% 5.9% 76.2% 5.5% 23.5%Mountain Sports 45.3% 14.8% 3.0% 5.1% 6.3% 79.8% 5.5% 27.4%Winter Sports 50.6% 15.3% 10.4% 12.2% 12.2% 78.6% 11.0% 30.0%X-Treme Sports 43.3% 15.9% 4.2% 6.3% 8.2% 77.6% 7.4% 25.7%Road Sports 45.1% 16.4% 7.8% 10.5% 10.4% 78.9% 9.3% 30.2%
By PriceUnder $50 37.2% 9.3% 2.4% 2.8% 3.9% 68.5% 2.9% 24.3%Over $50 44.0% 13.1% 5.2% 7.1% 7.4% 74.6% 9.3% 26.2%
Sunglass Purchasers
VisionWatch 2016 Sports Sunglass Report
Q3: Please indicate if you recognize any of the following sport brands?
24
Stussy Ironman Shwood Wiley X Under Armour Hobie VuarnetOther/Don't
knowAll Respondents 8.0% 14.7% 0.8% 3.6% 56.7% 10.1% 6.9% 13.3%Weighted Average 8.1% 14.9% 0.8% 3.7% 57.5% 10.2% 7.0% 13.5%
By GenderMen 9.1% 18.0% 1.1% 5.4% 55.9% 11.4% 8.8% 12.7%Women 7.2% 12.0% 0.5% 2.0% 59.1% 9.1% 5.3% 14.3%
By AgeUnder 45 Years Old 12.5% 17.1% 1.3% 4.4% 61.5% 6.0% 4.3% 10.3%Over 45 Years Old 3.7% 12.8% 0.3% 2.9% 53.6% 14.4% 9.7% 16.7%
By Annual Household IncomeUnder $60K 6.4% 14.1% 1.0% 3.0% 53.6% 7.7% 4.6% 17.7%$60K and Over 9.7% 15.7% 0.7% 4.2% 61.1% 12.6% 9.2% 9.7%
By RegionNortheast 7.8% 13.9% 0.4% 3.2% 56.9% 8.7% 6.0% 15.7%Southeast 5.7% 15.7% 0.8% 4.4% 58.8% 11.0% 5.3% 13.3%Midwest 5.1% 15.0% 0.8% 2.8% 61.7% 7.0% 4.4% 13.5%Mountain-Pacific 14.7% 14.5% 1.1% 3.7% 52.1% 13.2% 12.8% 12.2%
By Education LevelUp to HS Graduate 4.9% 11.2% 0.9% 3.1% 50.2% 6.0% 3.1% 17.8%Up to College Grad. 10.0% 16.2% 0.8% 3.5% 60.5% 11.4% 9.6% 10.1%Postgraduate 8.8% 15.1% 1.0% 3.8% 58.8% 13.0% 9.6% 12.4%
By SportWater Sports 9.2% 17.7% 1.2% 6.3% 60.5% 12.2% 8.9% 9.9%Mountain Sports 12.3% 20.1% 0.9% 5.4% 64.1% 13.1% 9.5% 8.0%Winter Sports 14.1% 22.4% 3.3% 8.2% 60.4% 13.3% 16.7% 5.7%X-Treme Sports 12.5% 22.1% 1.9% 6.8% 61.1% 14.4% 11.7% 7.9%Road Sports 15.2% 20.5% 3.1% 9.0% 64.3% 12.8% 10.4% 8.1%
By PriceUnder $50 7.6% 17.1% 1.1% 3.4% 59.0% 8.1% 5.0% 12.7%Over $50 11.6% 15.3% 1.9% 7.3% 53.1% 11.5% 8.8% 6.9%
VisionWatch 2016 Sports Sunglass Report
Q3: Please indicate if you recognize any of the following sport brands?
Sunglass Purchasers
25
Yes NoDon’t Know / Not
SureAll Respondents 14.9% 82.4% 2.7%Weighted Average 14.9% 82.5% 2.7%
By GenderMen 21.7% 75.2% 3.1%Women 8.3% 89.4% 2.3%
By AgeUnder 45 Years Old 18.2% 78.0% 3.8%Over 45 Years Old 11.6% 86.9% 1.5%
By Annual Household IncomeUnder $60K 12.2% 84.4% 3.4%$60K and Over 17.4% 80.6% 2.0%
By RegionNortheast 14.0% 83.4% 2.6%Southeast 14.8% 82.6% 2.6%Midwest 12.1% 85.6% 2.4%Mountain-Pacific 18.2% 78.7% 3.1%
By Education LevelUp to HS Graduate 11.3% 84.3% 4.4%Up to College Grad. 17.4% 80.1% 2.5%Postgraduate 18.2% 80.1% 1.7%
By SportWater Sports 24.0% 73.8% 2.2%Mountain Sports 23.1% 74.9% 2.0%Winter Sports 44.6% 53.7% 1.8%X-Treme Sports 29.5% 68.4% 2.0%Road Sports 30.0% 66.7% 3.2%
By PriceUnder $50 13.5% 83.8% 2.7%Over $50 31.1% 66.6% 2.3%
VisionWatch 2016 Sports Sunglass Report
Q4: Have you purchased or do you own sunglasses (or goggles) that you use primarily for sport activities?
Sunglass Purchasers
26
Primarily sunglasses Primarily goggles
I use both sunglasses and goggles equally
Don’t Know / Not Sure
All Respondents 73.5% 9.9% 13.8% 2.8%Weighted Average 73.9% 9.9% 13.4% 2.8%
By GenderMen 75.3% 8.9% 13.3% 2.5%Women 69.2% 12.5% 15.0% 3.3%
By AgeUnder 45 Years Old 70.2% 10.4% 16.8% 2.6%Over 45 Years Old 78.7% 9.1% 9.1% 3.0%
By Annual Household IncomeUnder $60K 72.7% 8.5% 14.9% 3.9%$60K and Over 74.1% 10.8% 13.1% 2.0%
By RegionNortheast 66.4% 12.2% 18.3% 3.1%Southeast 79.1% 8.5% 10.8% 1.6%Midwest 77.1% 10.0% 8.3% 4.6%Mountain-Pacific 68.4% 10.3% 18.3% 3.0%
By Education LevelUp to HS Graduate 70.4% 9.7% 15.6% 4.3%Up to College Grad. 73.4% 9.5% 15.0% 2.0%Postgraduate 72.9% 12.3% 12.6% 2.2%
By SportWater Sports 76.5% 8.8% 12.7% 2.0%Mountain Sports 74.5% 8.6% 14.5% 2.4%Winter Sports 60.3% 16.2% 21.8% 1.7%X-Treme Sports 71.5% 11.3% 15.9% 1.3%Road Sports 66.3% 11.1% 21.4% 1.2%
By PriceUnder $50 73.4% 9.8% 13.8% 3.0%Over $50 72.1% 7.0% 19.5% 1.3%
VisionWatch 2016 Sports Sunglass Report
Q5. Do you primarily use sunglasses or goggles when participating in sport activities?
Sunglass Purchasers
27
Rx lenses Polarized lensesPhotochromic
lensesHydrophobic lens
treatmentAll Respondents 15.3% 72.6% 13.7% 23.9%Weighted Average 15.5% 72.5% 13.8% 23.7%
By GenderMen 14.3% 74.4% 14.0% 22.1%Women 17.8% 67.9% 13.2% 28.2%
By AgeUnder 45 Years Old 11.7% 70.1% 14.9% 25.6%Over 45 Years Old 20.9% 76.5% 11.9% 21.1%
By Annual Household IncomeUnder $60K 15.3% 69.4% 13.5% 24.2%$60K and Over 15.2% 74.7% 13.9% 23.6%
By RegionNortheast 17.9% 68.1% 18.8% 22.7%Southeast 17.2% 74.6% 9.5% 23.9%Midwest 15.4% 71.7% 15.0% 22.5%Mountain-Pacific 11.3% 73.2% 15.5% 25.3%
By Education LevelUp to HS Graduate 11.8% 67.2% 12.4% 28.5%Up to College Grad. 17.0% 71.9% 13.3% 24.1%Postgraduate 17.0% 75.4% 14.8% 22.4%
By SportWater Sports 14.0% 77.2% 13.3% 25.5%Mountain Sports 16.7% 76.3% 13.7% 25.2%Winter Sports 15.7% 75.1% 13.1% 34.9%X-Treme Sports 15.4% 75.8% 15.9% 24.7%Road Sports 14.3% 80.2% 10.7% 28.6%
By PriceUnder $50 6.4% 76.1% 14.1% 25.9%Over $50 13.1% 71.5% 16.8% 25.5%
Sunglass Purchasers
Q6: Do the sports sunglasses (or goggles) that you purchased or own have any of the following features?
VisionWatch 2016 Sports Sunglass Report
28
Amber Blue Brown Copper Gray Green OrangeAll Respondents 10.6% 14.7% 14.9% 3.9% 23.8% 4.3% 3.9%Weighted Average 10.4% 14.6% 14.9% 3.8% 23.9% 4.3% 4.0%
By GenderMen 10.1% 15.9% 13.7% 4.3% 25.8% 4.2% 4.3%Women 12.0% 11.7% 17.8% 2.8% 18.8% 4.6% 3.1%
By AgeUnder 45 Years Old 8.6% 18.0% 12.3% 4.3% 22.4% 3.7% 5.2%Over 45 Years Old 13.8% 9.5% 19.0% 3.2% 25.9% 5.2% 1.9%
By Annual Household IncomeUnder $60K 8.7% 17.7% 12.9% 3.5% 20.5% 4.4% 4.8%$60K and Over 11.9% 12.7% 16.2% 4.1% 25.9% 4.2% 3.4%
By RegionNortheast 13.1% 15.3% 11.4% 5.7% 20.1% 6.1% 4.4%Southeast 11.0% 13.2% 17.2% 3.4% 23.9% 4.3% 4.5%Midwest 6.3% 14.6% 15.0% 2.5% 27.5% 2.9% 4.6%Mountain-Pacific 11.3% 16.3% 14.0% 4.3% 23.6% 4.0% 2.5%
By Education LevelUp to HS Graduate 7.0% 17.2% 15.1% 2.7% 18.3% 3.8% 2.7%Up to College Grad. 10.3% 13.8% 16.8% 3.8% 24.6% 4.3% 4.8%Postgraduate 10.4% 13.2% 18.0% 4.7% 24.0% 3.5% 4.7%
By SportWater Sports 12.3% 15.3% 15.3% 4.2% 22.7% 3.8% 3.0%Mountain Sports 12.8% 14.3% 13.9% 4.2% 23.8% 4.2% 3.0%Winter Sports 16.2% 11.8% 12.7% 5.7% 20.5% 3.9% 3.9%X-Treme Sports 12.3% 15.9% 15.2% 4.1% 22.9% 3.9% 3.6%Road Sports 10.7% 14.7% 11.9% 6.3% 18.7% 6.7% 4.0%
By PriceUnder $50 12.8% 18.9% 13.1% 3.0% 19.5% 5.4% 3.7%Over $50 11.7% 17.8% 15.4% 5.0% 22.1% 4.7% 4.0%
Q7: What color are the lenses in your sports sunglasses (or goggles)?
Sunglass Purchasers
VisionWatch 2016 Sports Sunglass Report
29
Pink / Rose Red Yellow Other Not SureAll Respondents 3.5% 4.1% 4.4% 7.1% 4.8%Weighted Average 3.4% 4.2% 4.4% 7.1% 4.9%
By GenderMen 1.9% 4.9% 5.0% 7.0% 3.0%Women 7.4% 2.3% 2.8% 7.4% 9.4%
By AgeUnder 45 Years Old 3.9% 6.3% 3.2% 8.6% 3.5%Over 45 Years Old 2.8% 0.7% 6.2% 4.9% 6.9%
By Annual Household IncomeUnder $60K 2.4% 5.4% 3.9% 10.5% 5.4%$60K and Over 4.2% 3.4% 4.7% 4.9% 4.4%
By RegionNortheast 2.6% 5.2% 6.6% 4.8% 4.8%Southeast 2.4% 3.9% 4.7% 7.1% 4.3%Midwest 3.8% 3.8% 3.3% 8.8% 7.1%Mountain-Pacific 5.3% 4.0% 3.3% 7.5% 4.0%
By Education LevelUp to HS Graduate 6.5% 5.4% 3.2% 8.6% 9.7%Up to College Grad. 3.8% 3.3% 4.0% 6.5% 4.3%Postgraduate 3.2% 3.8% 6.3% 4.7% 3.5%
By SportWater Sports 3.8% 3.2% 5.2% 7.2% 4.2%Mountain Sports 3.9% 3.9% 4.9% 7.0% 4.2%Winter Sports 5.7% 4.8% 5.7% 4.8% 4.4%X-Treme Sports 4.4% 3.6% 3.6% 6.7% 3.9%Road Sports 4.4% 6.0% 3.2% 10.3% 3.2%
By PriceUnder $50 3.7% 4.7% 4.7% 6.4% 4.0%Over $50 3.7% 5.0% 4.7% 4.7% 1.0%
Q7: What color are the lenses in your sports sunglasses (or goggles)?
Sunglass Purchasers
VisionWatch 2016 Sports Sunglass Report
30
I like the look of the lens color/tint
The lens improve my overall vision
The lens color/tint helps block glare so I can perform
better
I've worn sunglasses with
that tint before and I wanted the same
I wanted to try a new lens color/tint
when I bought these sports SG Other Not Sure
All Respondents 38.3% 18.7% 33.2% 20.2% 11.5% 7.0% 5.7%Weighted Average 38.3% 18.8% 33.5% 20.1% 11.5% 7.0% 5.7%
By GenderMen 40.1% 19.2% 33.7% 20.8% 11.3% 5.5% 5.2%Women 33.7% 17.4% 32.0% 18.8% 11.8% 11.2% 7.0%
By AgeUnder 45 Years Old 43.5% 15.7% 28.8% 17.4% 14.7% 5.7% 4.6%Over 45 Years Old 30.1% 23.6% 40.5% 24.8% 6.2% 9.2% 7.6%
By Annual Household IncomeUnder $60K 41.3% 19.3% 30.4% 20.1% 12.9% 7.6% 5.7%$60K and Over 36.4% 18.3% 35.1% 20.4% 10.6% 6.7% 5.8%
By RegionNortheast 38.5% 19.3% 35.3% 20.2% 10.1% 8.3% 6.4%Southeast 38.6% 18.8% 34.4% 21.2% 10.3% 5.6% 4.1%Midwest 36.8% 19.7% 34.5% 17.9% 13.5% 7.6% 6.3%Mountain-Pacific 38.9% 17.8% 29.8% 20.4% 12.5% 7.8% 7.0%
By Education LevelUp to HS Graduate 38.1% 19.0% 30.4% 21.4% 16.1% 8.3% 5.4%Up to College Grad. 40.3% 18.1% 28.5% 19.6% 11.0% 5.8% 6.3%Postgraduate 34.0% 21.6% 33.3% 18.6% 12.1% 7.8% 6.2%
By SportWater Sports 37.5% 19.1% 36.4% 25.3% 11.3% 6.6% 3.9%Mountain Sports 36.9% 19.4% 38.1% 22.9% 13.4% 6.1% 5.6%Winter Sports 35.2% 21.9% 38.8% 22.8% 12.3% 4.1% 5.5%X-Treme Sports 38.8% 18.2% 38.5% 24.3% 13.4% 6.4% 3.2%Road Sports 38.9% 20.9% 31.1% 27.0% 12.7% 7.4% 4.5%
By PriceUnder $50 40.4% 16.1% 33.3% 21.1% 8.8% 6.7% 4.2%Over $50 42.4% 21.4% 30.2% 20.7% 20.0% 2.7% 2.0%
Sunglass Purchasers
Q8: Why did you purchase sunglasses with that specific color / tint?
VisionWatch 2016 Sports Sunglass Report
31
Rubber temple Lens polarization Mirrored lenses Safety rating UV ProtectionEye doctor
recommendation
Friends and family
recommendationAll Respondents 22.8% 52.8% 17.6% 36.9% 65.9% 27.4% 16.9%Weighted Average 22.8% 52.3% 17.6% 36.8% 65.8% 27.7% 16.7%
By GenderMen 21.4% 53.1% 17.2% 34.4% 62.8% 25.1% 17.0%Women 26.2% 52.2% 18.6% 43.0% 73.5% 33.3% 16.5%
By AgeUnder 45 Years Old 25.3% 50.8% 21.9% 39.0% 63.5% 28.7% 21.8%Over 45 Years Old 18.8% 56.0% 10.8% 33.6% 69.6% 25.4% 9.1%
By Annual Household IncomeUnder $60K 26.2% 52.4% 21.2% 42.3% 64.6% 31.2% 18.1%$60K and Over 20.5% 53.1% 15.2% 33.4% 66.7% 25.0% 16.1%
By RegionNortheast 21.8% 50.2% 17.0% 38.0% 61.6% 28.8% 11.4%Southeast 24.3% 55.6% 19.3% 37.3% 68.8% 29.6% 18.9%Midwest 22.1% 45.0% 16.3% 34.6% 63.8% 27.9% 16.3%Mountain-Pacific 21.8% 55.4% 16.5% 37.1% 65.9% 23.6% 17.8%
By Education LevelUp to HS Graduate 32.3% 56.5% 25.8% 43.5% 67.7% 35.5% 22.0%Up to College Grad. 18.8% 47.6% 15.8% 31.6% 60.7% 24.6% 14.8%Postgraduate 21.5% 56.8% 16.4% 35.3% 69.7% 27.4% 18.3%
By SportWater Sports 22.1% 58.6% 18.0% 34.6% 66.8% 26.0% 15.2%Mountain Sports 21.9% 56.6% 14.6% 35.0% 68.3% 24.7% 14.6%Winter Sports 22.3% 51.5% 17.5% 36.2% 65.9% 20.1% 18.8%X-Treme Sports 23.7% 55.3% 16.7% 35.2% 67.1% 26.7% 16.2%Road Sports 24.2% 56.0% 23.0% 39.3% 63.1% 26.6% 19.8%
By PriceUnder $50 24.9% 51.2% 19.2% 38.4% 58.9% 24.2% 17.8%Over $50 27.2% 59.1% 21.8% 39.3% 64.1% 32.9% 22.1%
VisionWatch 2016 Sports Sunglass Report
Most Important
Q10: Please indicate the value / importance of the following attributes when purchasing a pair of high-quality premium sports sunglasses.
Sunglass Purchasers
32
User / buyer review (i.e. Yelp) Comfort Durability
Warranty / insurance /
protection planAll Respondents 23.4% 73.8% 65.7% 29.5%Weighted Average 23.5% 73.4% 65.5% 29.6%
By GenderMen 22.9% 71.7% 62.9% 27.7%Women 24.7% 79.1% 72.5% 33.8%
By AgeUnder 45 Years Old 28.6% 70.8% 66.4% 33.8%Over 45 Years Old 15.3% 78.5% 64.6% 22.6%
By Annual Household IncomeUnder $60K 25.5% 74.0% 64.9% 33.0%$60K and Over 22.1% 73.7% 66.1% 27.1%
By RegionNortheast 21.8% 66.8% 61.6% 29.3%Southeast 25.8% 75.5% 68.8% 32.7%Midwest 22.5% 70.8% 62.5% 27.9%Mountain-Pacific 21.8% 77.4% 65.9% 26.3%
By Education LevelUp to HS Graduate 34.4% 74.2% 68.3% 41.4%Up to College Grad. 21.3% 69.2% 62.2% 26.6%Postgraduate 21.8% 71.0% 62.8% 25.6%
By SportWater Sports 22.7% 73.4% 65.8% 28.6%Mountain Sports 22.5% 76.2% 67.4% 27.4%Winter Sports 21.8% 71.2% 62.0% 27.1%X-Treme Sports 24.7% 75.6% 68.9% 29.3%Road Sports 24.2% 75.8% 69.0% 32.1%
By PriceUnder $50 21.9% 72.1% 63.0% 26.6%Over $50 29.2% 74.2% 68.1% 34.6%
Sunglass PurchasersMost Important
Q10: Please indicate the value / importance of the following attributes when purchasing a pair of high-quality premium sports sunglasses.
VisionWatch 2016 Sports Sunglass Report
33
Rubber temple Lens polarization Mirrored lenses Safety rating UV ProtectionEye doctor
recommendation
Friends and family
recommendationAll Respondents 31.8% 29.0% 19.9% 31.1% 24.5% 27.1% 23.3%Weighted Average 31.5% 29.1% 19.9% 30.7% 24.6% 27.1% 23.1%
By GenderMen 34.4% 28.9% 21.1% 31.5% 25.7% 28.0% 23.4%Women 25.2% 29.3% 16.8% 30.0% 21.6% 24.7% 23.2%
By AgeUnder 45 Years Old 33.3% 28.5% 23.4% 30.8% 24.2% 27.2% 27.2%Over 45 Years Old 29.5% 29.9% 14.4% 31.5% 25.0% 26.9% 17.4%
By Annual Household IncomeUnder $60K 30.3% 30.1% 20.1% 27.1% 23.8% 25.3% 25.5%$60K and Over 32.8% 28.3% 19.7% 33.6% 25.0% 28.2% 22.0%
By RegionNortheast 32.3% 28.4% 19.7% 31.9% 27.1% 25.8% 23.1%Southeast 30.8% 29.0% 18.5% 30.4% 22.1% 24.9% 23.7%Midwest 29.2% 30.0% 21.3% 26.7% 26.7% 30.4% 20.4%Mountain-Pacific 34.3% 28.8% 20.8% 34.1% 24.8% 28.6% 24.8%
By Education LevelUp to HS Graduate 30.6% 24.2% 23.1% 31.2% 21.5% 27.4% 24.2%Up to College Grad. 33.8% 31.6% 19.8% 34.6% 29.8% 29.1% 25.3%Postgraduate 32.2% 28.7% 20.5% 32.8% 22.1% 25.6% 21.8%
By SportWater Sports 29.6% 26.0% 18.9% 31.2% 25.5% 24.8% 23.4%Mountain Sports 33.5% 28.2% 20.4% 32.2% 23.1% 27.9% 23.7%Winter Sports 30.1% 30.6% 20.5% 32.8% 24.0% 26.2% 21.4%X-Treme Sports 32.4% 28.8% 22.4% 35.0% 23.4% 29.3% 24.9%Road Sports 33.3% 26.6% 19.4% 31.7% 26.2% 25.0% 26.2%
By PriceUnder $50 31.6% 30.6% 21.2% 31.3% 29.3% 30.0% 21.2%Over $50 36.2% 26.8% 23.5% 31.5% 24.8% 26.5% 27.2%
Important
VisionWatch 2016 Sports Sunglass ReportQ10: Please indicate the value / importance of the following attributes when purchasing a pair of high-quality premium sports sunglasses.
Sunglass Purchasers
34
User / buyer review (i.e. Yelp) Comfort Durability
Warranty / insurance /
protection planAll Respondents 29.8% 19.9% 27.2% 29.5%Weighted Average 29.8% 20.1% 27.3% 29.2%
By GenderMen 29.2% 21.0% 29.4% 29.7%Women 31.3% 17.0% 21.6% 29.0%
By AgeUnder 45 Years Old 33.6% 21.2% 25.5% 29.2%Over 45 Years Old 23.9% 17.7% 29.9% 30.0%
By Annual Household IncomeUnder $60K 28.6% 19.0% 26.6% 29.2%$60K and Over 30.6% 20.4% 27.6% 29.8%
By RegionNortheast 32.3% 23.6% 30.1% 28.8%Southeast 27.6% 19.7% 26.2% 28.0%Midwest 29.6% 21.7% 28.3% 26.3%Mountain-Pacific 31.3% 16.8% 26.1% 33.8%
By Education LevelUp to HS Graduate 22.0% 17.2% 21.0% 28.0%Up to College Grad. 34.3% 23.8% 30.1% 29.8%Postgraduate 29.3% 24.0% 32.5% 29.0%
By SportWater Sports 28.0% 22.1% 28.1% 29.3%Mountain Sports 29.2% 19.1% 25.9% 29.4%Winter Sports 27.9% 24.9% 30.1% 28.4%X-Treme Sports 30.6% 20.1% 25.4% 30.8%Road Sports 32.1% 20.6% 25.8% 32.5%
By PriceUnder $50 33.3% 22.2% 29.3% 23.9%Over $50 32.9% 19.8% 24.8% 35.6%
Sunglass Purchasers
Q10: Please indicate the value / importance of the following attributes when purchasing a pair of high-quality premium sports sunglasses.
VisionWatch 2016 Sports Sunglass Report
Important
35
Rubber temple Lens polarization Mirrored lenses Safety rating UV ProtectionEye doctor
recommendation
Friends and family
recommendationAll Respondents 29.5% 13.5% 23.6% 21.8% 7.3% 24.4% 30.8%Weighted Average 29.4% 13.8% 23.4% 22.0% 7.4% 24.3% 31.1%
By GenderMen 29.5% 13.3% 24.1% 23.2% 8.7% 25.8% 30.1%Women 29.3% 13.7% 22.1% 18.3% 4.1% 21.1% 32.3%
By AgeUnder 45 Years Old 28.6% 15.7% 27.5% 20.9% 9.8% 24.7% 30.0%Over 45 Years Old 30.8% 9.9% 17.4% 23.3% 3.5% 24.1% 31.9%
By Annual Household IncomeUnder $60K 28.8% 13.5% 24.5% 20.1% 8.9% 25.6% 26.6%$60K and Over 29.9% 13.4% 22.9% 22.9% 6.4% 23.6% 33.5%
By RegionNortheast 31.4% 17.9% 25.3% 19.7% 10.0% 24.5% 34.5%Southeast 28.2% 10.7% 23.3% 22.9% 6.9% 25.0% 30.2%Midwest 29.2% 18.8% 20.0% 24.2% 7.1% 22.5% 34.2%Mountain-Pacific 30.1% 11.3% 25.1% 20.3% 6.5% 24.8% 27.3%
By Education LevelUp to HS Graduate 24.7% 16.1% 22.6% 17.2% 8.6% 21.0% 27.4%Up to College Grad. 29.3% 16.0% 23.3% 23.8% 7.3% 23.1% 32.1%Postgraduate 31.2% 8.5% 17.7% 19.9% 6.0% 23.7% 28.4%
By SportWater Sports 29.9% 11.8% 22.8% 22.5% 5.9% 24.7% 31.0%Mountain Sports 29.5% 10.7% 23.1% 23.0% 7.0% 26.1% 32.9%Winter Sports 27.5% 11.8% 26.2% 20.5% 7.9% 25.3% 31.9%X-Treme Sports 28.0% 13.1% 21.3% 19.3% 6.9% 21.3% 31.9%Road Sports 28.2% 13.5% 25.0% 18.7% 8.7% 23.4% 27.0%
By PriceUnder $50 29.6% 14.8% 27.6% 20.2% 9.4% 24.6% 34.3%Over $50 24.2% 9.7% 24.8% 18.8% 8.7% 22.1% 27.2%
Somewhat ImportantSunglass Purchasers
Q10: Please indicate the value / importance of the following attributes when purchasing a pair of high-quality premium sports sunglasses.
VisionWatch 2016 Sports Sunglass Report
36
User / buyer review (i.e. Yelp) Comfort Durability
Warranty / insurance /
protection planAll Respondents 27.8% 5.1% 5.4% 23.7%Weighted Average 27.8% 5.2% 5.4% 24.0%
By GenderMen 28.0% 5.9% 5.8% 23.9%Women 27.2% 3.1% 4.3% 23.2%
By AgeUnder 45 Years Old 25.0% 6.6% 6.3% 22.5%Over 45 Years Old 32.1% 2.8% 3.9% 25.6%
By Annual Household IncomeUnder $60K 25.1% 5.2% 6.3% 22.7%$60K and Over 29.5% 5.0% 4.8% 24.4%
By RegionNortheast 28.8% 7.4% 6.6% 24.5%Southeast 27.8% 3.6% 3.6% 22.9%Midwest 27.1% 7.1% 6.3% 27.5%Mountain-Pacific 27.6% 4.5% 6.5% 22.1%
By Education LevelUp to HS Graduate 26.3% 5.4% 8.1% 18.3%Up to College Grad. 28.3% 5.8% 6.8% 27.6%Postgraduate 25.2% 4.1% 3.2% 24.9%
By SportWater Sports 28.0% 3.5% 4.9% 23.5%Mountain Sports 29.4% 4.0% 5.2% 25.0%Winter Sports 30.6% 3.1% 5.7% 27.5%X-Treme Sports 27.8% 3.3% 4.1% 23.4%Road Sports 27.0% 3.2% 3.6% 19.8%
By PriceUnder $50 25.9% 4.4% 6.1% 28.6%Over $50 24.8% 5.7% 4.0% 17.4%
Somewhat ImportantSunglass Purchasers
VisionWatch 2016 Sports Sunglass ReportQ10: Please indicate the value / importance of the following attributes when purchasing a pair of high-quality premium sport sunglasses.
37
Rubber temple Lens polarization Mirrored lenses Safety rating UV ProtectionEye doctor
recommendation
Friends and family
recommendationAll Respondents 11.2% 3.8% 25.7% 7.8% 1.6% 14.7% 19.1%Weighted Average 1.7% 3.0% 2.1% 2.3% 0.9% 0.8% 5.1%
By GenderMen 10.1% 3.7% 25.1% 8.1% 2.0% 14.3% 19.3%Women 14.0% 4.1% 27.2% 6.9% 0.5% 15.8% 18.6%
By AgeUnder 45 Years Old 9.1% 3.9% 19.8% 7.3% 2.3% 13.5% 15.9%Over 45 Years Old 14.6% 3.5% 34.9% 8.6% 0.6% 16.6% 24.3%
By Annual Household IncomeUnder $60K 10.7% 3.3% 23.2% 8.1% 2.2% 12.0% 18.8%$60K and Over 11.5% 4.1% 27.3% 7.6% 1.2% 16.4% 19.3%
By RegionNortheast 9.6% 2.6% 23.1% 8.7% 0.4% 15.3% 20.1%Southeast 12.2% 3.4% 24.7% 6.7% 1.6% 12.6% 16.8%Midwest 13.3% 5.0% 30.8% 10.4% 1.3% 15.4% 21.7%Mountain-Pacific 9.5% 4.3% 25.3% 7.0% 2.5% 16.5% 20.1%
By Education LevelUp to HS Graduate 9.1% 2.2% 21.5% 5.9% 1.6% 11.3% 16.7%Up to College Grad. 14.3% 3.8% 28.6% 8.8% 1.3% 17.3% 20.1%Postgraduate 9.5% 5.4% 28.1% 7.9% 1.3% 16.7% 19.6%
By SportWater Sports 13.4% 2.9% 26.6% 8.8% 1.0% 16.9% 19.6%Mountain Sports 11.2% 3.7% 28.2% 8.0% 0.9% 15.4% 18.9%Winter Sports 14.0% 5.2% 23.6% 8.7% 1.3% 20.5% 18.8%X-Treme Sports 10.5% 2.1% 26.5% 8.2% 1.8% 15.4% 17.7%Road Sports 8.3% 2.4% 24.2% 7.9% 1.6% 14.3% 18.3%
By PriceUnder $50 9.4% 2.0% 22.6% 7.4% 1.3% 15.2% 18.5%Over $50 8.4% 3.7% 20.8% 8.1% 2.0% 14.4% 16.4%
Not ImportantSunglass Purchasers
Q10: Please indicate the value / importance of the following attributes when purchasing a pair of high-quality premium sport sunglasses.
VisionWatch 2016 Sports Sunglass Report
38
User / buyer review (i.e. Yelp) Comfort Durability
Warranty / insurance /
protection planAll Respondents 12.8% 0.9% 1.3% 11.8%Weighted Average 12.8% 0.9% 1.3% 11.9%
By GenderMen 13.3% 1.1% 1.4% 12.9%Women 11.5% 0.5% 1.0% 8.9%
By AgeUnder 45 Years Old 9.4% 1.2% 1.7% 10.6%Over 45 Years Old 18.1% 0.6% 0.7% 13.6%
By Annual Household IncomeUnder $60K 14.2% 1.7% 1.8% 10.5%$60K and Over 11.9% 0.5% 1.0% 12.6%
By RegionNortheast 12.2% 1.3% 1.3% 14.0%Southeast 12.6% 1.0% 0.8% 11.8%Midwest 13.8% 0.4% 2.1% 11.7%Mountain-Pacific 12.8% 1.0% 1.5% 10.5%
By Education LevelUp to HS Graduate 12.9% 2.2% 1.6% 9.1%Up to College Grad. 11.3% 1.0% 0.8% 12.8%Postgraduate 14.5% 0.6% 0.9% 13.2%
By SportWater Sports 14.7% 0.9% 0.7% 12.8%Mountain Sports 13.3% 0.6% 1.3% 12.5%Winter Sports 14.8% 0.4% 2.2% 10.9%X-Treme Sports 13.1% 0.8% 1.5% 11.6%Road Sports 13.1% 0.0% 1.6% 11.1%
By PriceUnder $50 13.8% 1.3% 1.0% 10.8%Over $50 10.1% 0.3% 2.3% 7.7%
Not Important
Q10: Please indicate the value / importance of the following attributes when purchasing a pair of high-quality premium sport sunglasses.
Sunglass Purchasers
VisionWatch 2016 Sports Sunglass Report
39
Rubber temple Lens polarization Mirrored lenses Safety rating UV ProtectionEye doctor
recommendation
Friends and family
recommendationAll Respondents 4.8% 0.9% 13.3% 2.5% 0.7% 6.4% 9.9%Weighted Average 1.7% 3.0% 2.1% 2.3% 0.9% 0.8% 5.1%
By GenderMen 4.6% 1.0% 12.5% 2.7% 0.8% 6.9% 10.1%Women 5.3% 0.8% 15.3% 1.8% 0.3% 5.1% 9.4%
By AgeUnder 45 Years Old 3.8% 1.1% 7.4% 2.1% 0.2% 6.0% 5.1%Over 45 Years Old 6.3% 0.7% 22.6% 3.0% 1.3% 7.1% 17.4%
By Annual Household IncomeUnder $60K 4.1% 0.7% 10.9% 2.4% 0.6% 5.9% 11.1%$60K and Over 5.3% 1.1% 14.9% 2.5% 0.7% 6.7% 9.1%
By RegionNortheast 4.8% 0.9% 14.8% 1.7% 0.9% 5.7% 10.9%Southeast 4.5% 1.4% 14.2% 2.8% 0.6% 7.9% 10.5%Midwest 6.3% 1.3% 11.7% 4.2% 1.3% 3.8% 7.5%Mountain-Pacific 4.3% 0.3% 12.3% 1.5% 0.3% 6.5% 10.0%
By Education LevelUp to HS Graduate 3.2% 1.1% 7.0% 2.2% 0.5% 4.8% 9.7%Up to College Grad. 3.8% 1.0% 12.5% 1.3% 1.0% 6.0% 7.8%Postgraduate 5.7% 0.6% 17.4% 4.1% 0.9% 6.6% 12.0%
By SportWater Sports 5.1% 0.7% 13.7% 2.9% 0.7% 7.6% 10.8%Mountain Sports 3.9% 0.7% 13.7% 1.8% 0.7% 6.0% 9.8%Winter Sports 6.1% 0.9% 12.2% 1.7% 0.9% 7.9% 9.2%X-Treme Sports 5.4% 0.8% 13.1% 2.3% 0.8% 7.2% 9.3%Road Sports 6.0% 1.6% 8.3% 2.4% 0.4% 10.7% 8.7%
By PriceUnder $50 4.4% 1.3% 9.4% 2.7% 1.0% 6.1% 8.1%Over $50 4.0% 0.7% 9.1% 2.3% 0.3% 4.0% 7.0%
Q10: Please indicate the value / importance of the following attributes when purchasing a pair of high-quality premium sport sunglasses.
Not Important At AllSunglass Purchasers
VisionWatch 2016 Sports Sunglass Report
40
User / buyer review (i.e. Yelp) Comfort Durability
Warranty / insurance /
protection planAll Respondents 6.2% 0.3% 0.4% 5.5%Weighted Average 1.7% 3.0% 2.1% 2.3%
By GenderMen 6.5% 0.3% 0.4% 5.7%Women 5.3% 0.3% 0.5% 5.1%
By AgeUnder 45 Years Old 3.3% 0.2% 0.1% 3.8%Over 45 Years Old 10.6% 0.4% 0.9% 8.2%
By Annual Household IncomeUnder $60K 6.6% 0.2% 0.4% 4.6%$60K and Over 5.9% 0.4% 0.5% 6.1%
By RegionNortheast 4.8% 0.9% 0.4% 3.5%Southeast 6.1% 0.2% 0.6% 4.5%Midwest 7.1% 0.0% 0.8% 6.7%Mountain-Pacific 6.5% 0.3% 0.0% 7.3%
By Education LevelUp to HS Graduate 4.3% 1.1% 1.1% 3.2%Up to College Grad. 4.8% 0.3% 0.3% 3.3%Postgraduate 9.1% 0.3% 0.6% 7.3%
By SportWater Sports 6.6% 0.1% 0.4% 5.8%Mountain Sports 5.7% 0.1% 0.1% 5.7%Winter Sports 4.8% 0.4% 0.0% 6.1%X-Treme Sports 3.9% 0.3% 0.0% 4.9%Road Sports 3.6% 0.4% 0.0% 4.4%
By PriceUnder $50 5.1% 0.0% 0.7% 10.1%Over $50 3.0% 0.0% 0.7% 4.7%
VisionWatch 2016 Sports Sunglass Report
Not Important At All
Q10: Please indicate the value / importance of the following attributes when purchasing a pair of high-quality premium sport sunglasses.
Sunglass Purchasers
41
A Chain Sporting Goods Retailer
Local independent sporting goods
retailer Local skate shop Local ski shop Local bike shop Local surf shop ParagonAll Respondents 22.2% 8.4% 3.1% 4.7% 4.4% 2.9% 1.8%Weighted Average 21.9% 8.3% 2.9% 4.5% 4.3% 2.8% 1.8%
By GenderMen 23.8% 9.1% 3.5% 4.4% 5.0% 3.2% 2.3%Women 18.1% 6.9% 2.0% 5.6% 2.8% 2.3% 0.5%
By AgeUnder 45 Years Old 23.7% 10.3% 5.0% 5.1% 5.1% 4.2% 2.7%Over 45 Years Old 19.8% 5.6% 0.0% 4.1% 3.2% 0.9% 0.4%
By Annual Household IncomeUnder $60K 25.5% 7.6% 3.9% 3.0% 4.4% 4.4% 1.7%$60K and Over 20.0% 9.0% 2.5% 5.9% 4.3% 1.9% 1.9%
By RegionNortheast 20.5% 6.1% 2.2% 5.7% 1.7% 3.1% 3.1%Southeast 20.9% 9.1% 2.6% 3.7% 4.7% 2.8% 1.4%Midwest 20.4% 6.7% 1.3% 2.1% 5.0% 2.1% 1.3%Mountain-Pacific 25.8% 10.0% 5.3% 7.0% 5.0% 3.5% 2.0%
By Education LevelUp to HS Graduate 23.7% 9.1% 3.8% 2.2% 7.5% 3.2% 2.7%Up to College Grad. 22.3% 7.5% 4.0% 4.8% 5.0% 4.5% 0.8%Postgraduate 20.5% 10.7% 1.6% 7.6% 6.3% 1.9% 3.2%
By SportWater Sports 25.5% 9.2% 4.0% 4.3% 4.0% 3.2% 1.3%Mountain Sports 25.5% 8.5% 2.7% 5.2% 4.8% 2.4% 1.9%Winter Sports 27.1% 13.1% 7.4% 17.9% 4.4% 4.8% 2.2%X-Treme Sports 23.1% 10.0% 5.7% 5.1% 7.7% 5.4% 2.3%Road Sports 26.2% 11.5% 9.5% 7.5% 7.5% 5.2% 3.2%
By PriceUnder $50 28.6% 7.1% 1.7% 3.0% 5.7% 5.1% 2.0%Over $50 19.5% 9.7% 4.4% 4.4% 5.4% 2.3% 3.4%
Q11: Which retailer(s) did you visit to purchase your current pair of sport sunglasses?
Sports Sunglass Purchasers
VisionWatch 2016 Sports Sunglass Report
42
REI /EMS Zumiez Tilly’s Volcom Pacsun The O StoreAll Respondents 3.6% 3.5% 3.3% 3.7% 4.9% 5.7% 11.2%Weighted Average 3.4% 3.3% 3.1% 3.6% 4.8% 5.7% 11.1%
By GenderMen 3.8% 3.9% 3.2% 3.8% 4.6% 6.4% 11.2%Women 3.3% 2.5% 3.6% 3.6% 5.6% 4.1% 11.2%
By AgeUnder 45 Years Old 4.1% 5.4% 4.3% 6.0% 6.9% 7.4% 11.8%Over 45 Years Old 3.0% 0.6% 1.7% 0.2% 1.7% 3.2% 10.3%
By Annual Household IncomeUnder $60K 2.4% 4.4% 4.6% 5.7% 5.7% 4.1% 13.5%$60K and Over 4.4% 2.9% 2.4% 2.4% 4.3% 6.8% 9.7%
By RegionNortheast 3.9% 3.1% 3.9% 4.4% 5.2% 7.0% 11.8%Southeast 3.2% 2.8% 2.0% 2.8% 4.1% 4.7% 13.0%Midwest 0.4% 2.1% 2.1% 2.1% 3.8% 5.0% 8.3%Mountain-Pacific 6.0% 5.5% 5.3% 5.5% 6.3% 6.8% 10.3%
By Education LevelUp to HS Graduate 1.1% 2.7% 3.2% 5.9% 3.8% 3.8% 10.8%Up to College Grad. 4.0% 3.5% 2.3% 3.3% 4.5% 6.8% 10.3%Postgraduate 6.0% 2.2% 1.9% 4.1% 5.4% 6.3% 9.8%
By SportWater Sports 3.6% 4.0% 3.5% 3.9% 5.5% 6.2% 12.8%Mountain Sports 5.1% 3.7% 3.7% 3.3% 6.4% 5.5% 11.2%Winter Sports 11.4% 7.9% 5.7% 7.0% 8.7% 5.7% 10.5%X-Treme Sports 6.9% 4.9% 3.1% 6.7% 5.9% 5.9% 13.6%Road Sports 6.3% 11.1% 6.3% 8.7% 11.1% 9.9% 14.3%
By PriceUnder $50 3.4% 4.0% 1.3% 4.4% 5.1% 4.0% 12.5%Over $50 4.4% 5.0% 4.0% 3.0% 6.0% 8.7% 9.7%
Q11: Which retailer(s) did you visit to purchase your current pair of sport sunglasses?
Sports Sunglass Purchasers
VisionWatch 2016 Sports Sunglass Report
Local sporting goods retailer near sports activity
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Independent optical retailer or chain optical retailer Online Retailer
Sunglass specialty retailer Other
All Respondents 13.9% 21.3% 19.6% 16.4%Weighted Average 14.2% 21.4% 19.6% 16.5%
By GenderMen 14.1% 22.3% 19.9% 15.2%Women 13.5% 18.8% 19.1% 19.3%
By AgeUnder 45 Years Old 11.4% 23.8% 22.2% 12.6%Over 45 Years Old 17.7% 17.4% 15.7% 22.2%
By Annual Household IncomeUnder $60K 12.7% 22.1% 17.9% 20.5%$60K and Over 14.6% 20.8% 20.8% 13.7%
By RegionNortheast 18.3% 23.6% 19.7% 12.7%Southeast 15.2% 20.1% 19.9% 16.8%Midwest 13.8% 22.1% 19.2% 20.4%Mountain-Pacific 9.8% 21.1% 19.5% 15.5%
By Education LevelUp to HS Graduate 10.8% 19.9% 19.9% 22.6%Up to College Grad. 13.8% 21.6% 21.3% 12.3%Postgraduate 17.0% 23.0% 20.2% 15.8%
By SportWater Sports 13.1% 22.5% 20.2% 16.0%Mountain Sports 14.5% 23.7% 18.6% 15.1%Winter Sports 15.7% 31.0% 18.3% 9.6%X-Treme Sports 15.4% 26.2% 20.8% 13.6%Road Sports 13.9% 22.2% 23.8% 11.5%
By PriceUnder $50 9.4% 17.5% 10.4% 20.9%Over $50 10.1% 25.2% 27.2% 10.4%
Sports Sunglass Purchasers
Q11: Which retailer(s) did you visit to purchase your current pair of sport sunglasses?
VisionWatch 2016 Sports Sunglass Report
44
Surfing Snow SkiingSnowboarding /
Tubing SkateboardingMoto Cross
Riding BMX RidingMountain Bike
RidingAugust 2011 1.9% 4.2% 4.3% 2.1% 1.2% 1.3% 6.5%August 2012 2.4% 3.7% 2.9% 2.7% 1.2% 1.3% 5.7%August 2014 1.9% 3.3% 2.3% 2.5% 1.0% 0.9% 5.6%
September 2015 2.1% 3.6% 2.2% 1.8% 1.0% 1.0% 5.2%May 2016 1.9% 3.9% 2.3% 2.5% 1.5% 1.3% 7.0%
Rock Climbing RallyCross Waterskiing Jet Skiing ATV RidingRoad bicycle
ridingRunning
August 2011 2.9% 0.3% 3.8% 4.5% 7.0% NA NAAugust 2012 3.6% 0.4% 3.0% 4.9% 6.7% NA NAAugust 2014 2.9% 0.3% 2.5% 3.7% 5.8% 10.6% 23.9%
September 2015 3.1% 0.4% 2.1% 3.5% 5.5% 12.3% 25.2%May 2016 3.2% 0.5% 2.5% 3.8% 6.7% 13.1% 24.0%
Camping Hunting Hiking Fishing / Angling Boating Baseball GolfingAugust 2011 NA NA NA NA NA NA NAAugust 2012 NA NA NA NA NA NA NAAugust 2014 21.8% 6.5% 24.4% 20.4% NA 7.4%
September 2015 22.2% 6.5% 27.3% 19.9% 16.8% 7.8% 12.5%May 2016 23.7% 7.6% 28.5% 21.3% 16.7% 8.9% 12.1%
Tennis Walking Shooting (Skeet, Trap or Range)
None of the Above
August 2011 NA NA NA 54.2%August 2012 NA NA NA 43.1%August 2014 NA NA 8.3% 38.6%
September 2015 8.2% 65.5% 7.8% 18.8%May 2016 7.5% 64.6% 8.8% 17.7%
Appendix A: VisionWatch 2016 Sports Sunglass Report
Q1. Which of these activities have you taken part in during the past year?
Sunglass Purchasers
Sunglass Purchasers
Sunglass Purchasers
Sunglass Purchasers
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Spy Costa Del Mar Bolle Kaenon Native Eyewear Maui Jim Smith EyewearAugust 2011 8.2% 11.3% 15.1% 1.5% 5.2% 15.3% 6.4%August 2012 6.8% 8.0% 12.0% 1.2% 3.7% 13.3% 4.4%August 2014 6.3% 8.1% 9.6% 1.0% 3.7% 14.8% 3.8%
September 2015 7.8% 8.8% 9.5% 1.2% 3.5% 18.1% 4.3%May 2016 7.7% 8.7% 10.7% 1.2% 3.4% 19.6% 4.4%
Quiksilver Gargoyles Electric Von Zipper Dragon Eyewear Oakley ArnetteAugust 2011 40.5% NA 3.6% 4.6% 6.2% 68.3% 4.9%August 2012 36.3% NA 2.7% 4.2% 4.8% 62.8% 3.6%August 2014 33.3% NA 2.3% 2.9% 3.9% 61.8% 3.2%
September 2015 33.8% 9.6% 2.1% 3.1% 4.0% 66.6% 4.1%May 2016 34.6% 10.7% 2.2% 3.3% 4.0% 68.7% 3.9%
Roxy Stussy Ironman Shwood Wiley X Under Armour HobieAugust 2011 26.0% 8.3% NA NA NA NA NAAugust 2012 22.9% 7.7% NA NA NA NA NAAugust 2014 22.8% 6.8% NA 0.7% 3.0% 48.2% 9.5%
September 2015 20.3% 7.0% 13.8% 0.7% 3.1% 54.0% 8.2%May 2016 20.0% 8.1% 14.9% 0.8% 3.7% 57.5% 10.2%
Vuarnet OtherAugust 2011 NA NAAugust 2012 NA NAAugust 2014 NA 18.9%
September 2015 5.6% 16.5%May 2016 7.0% 13.5%
Q3: Please indicate if you recognize any of the following sport brands?
Sunglass Purchasers
Sunglass Purchasers
Appendix A: VisionWatch 2016 Sports Sunglass Report
Sunglass Purchasers
Sunglass Purchasers
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Yes NoDon’t Know / Not
SureAugust 2011 12.3% 85.2% 2.5%August 2012 13.1% 84.5% 2.4%August 2014 12.8% 84.3% 2.9%
September 2015 14.8% 83.0% 2.3%May 2016 15.1% 83.5% 2.7%
Primarily Sunglasses Primarily Goggles
I use both sunglasses and goggles equally
Don’t Know / Not Sure
August 2011 NA NA NA NAAugust 2012 NA NA NA NAAugust 2014 65.3% 14.7% 16.1% 3.9%
September 2015 72.5% 11.0% 13.8% 2.7%May 2016 73.5% 9.9% 13.8% 2.8%
Rx (Prescription) lenses Polarized lenses
Photochromic lenses (get darker
in the light)
Hydrophobic lens treatment (water repellent/anti-fog)
August 2011 NA NA NA NAAugust 2012 NA NA NA NAAugust 2014 15.4% 70.4% 16.6% 29.4%
September 2015 12.3% 75.2% 15.0% 23.7%May 2016 15.3% 72.6% 13.7% 23.9%
Sunglass Purchasers
Appendix A: VisionWatch 2016 Sports Sunglass Report
Q5: Do you primarily use sunglasses or goggles when participating in sport activities?
Sports Sunglass Purchasers
Q6: Do the sports sunglasses (or goggles) that you purchased or own have any of the following features?
Q4: Have you purchased or do you own sunglasses (or goggles) that you use primarily for sport activities?
Sports Sunglass Purchasers
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Amber Blue Brown Copper Gray Green OrangeAugust 2011 NA NA NA NA NA NA NAAugust 2012 NA NA NA NA NA NA NAAugust 2014 11.0% 13.4% 14.1% 3.2% 19.8% 5.2% 4.5%
September 2015 10.3% 17.0% 16.5% 2.8% 22.9% 4.5% 3.6%May 2016 10.6% 14.7% 14.9% 3.9% 23.8% 4.3% 3.9%
Pink / Rose Red Yellow Other Not SureAugust 2011 NA NA NA NA NAAugust 2012 NA NA NA NA NAAugust 2014 3.8% 2.8% 7.2% 8.4% 6.6%
September 2015 2.6% 2.5% 5.2% 6.5% 5.5%May 2016 3.5% 4.1% 4.4% 7.1% 4.8%
I like the look of the lens color/tint.
The lenses improve my
overall vision.
The lens color /tint helps block
glare so that I can perform better.
I’ve worn sunglasses with
that lens color / tint before and I wanted
the same type.
I wanted to try a new lens color / tint
when I bought these sport sunglasses.
Other Not SureAugust 2011 NA NA NA NA NA NA NAAugust 2012 NA NA NA NA NA NA NAAugust 2014 37.5% 20.2% 35.8% 21.3% 10.4% 5.9% 5.8%
September 2015 42.5% 17.5% 30.8% 17.6% 11.2% 5.0% 7.0%May 2016 38.3% 18.7% 33.2% 20.2% 11.5% 7.0% 5.7%
Q7: What color are the lenses in your sports sunglasses (or goggles)?
Appendix A: VisionWatch 2016 Sports Sunglass Report
Sports Sunglass Purchasers
Sports Sunglass Purchasers
Q8: Why did you purchase sunglasses with that specific color / tint?
Sports Sunglass Purchasers
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Not Important At All Not ImportantSomewhat Important Important Very Important Weighted Score
August 2011 NA NA NA NA NA NAAugust 2012 NA NA NA NA NA NAAugust 2014 6.2% 13.0% 32.6% 27.0% 21.1% 2.44
September 2015 6.4% 14.0% 29.5% 28.2% 21.9% 2.45May 2016 4.8% 11.2% 29.5% 31.8% 22.8% 2.57
Not Important At All Not ImportantSomewhat Important Important Very Important Weighted Score
August 2011 NA NA NA NA NA NAAugust 2012 NA NA NA NA NA NAAugust 2014 2.2% 4.2% 15.9% 28.6% 49.1% 3.18
September 2015 2.3% 2.6% 12.0% 31.3% 51.8% 3.28May 2016 0.9% 3.8% 13.5% 29.0% 52.8% 3.29
Not Important At All Not ImportantSomewhat Important Important Very Important Weighted Score
August 2011 NA NA NA NA NA NAAugust 2012 NA NA NA NA NA NAAugust 2014 17.3% 25.4% 23.6% 19.4% 14.3% 1.88
September 2015 15.7% 22.8% 23.9% 21.4% 16.0% 1.99May 2016 13.3% 25.7% 23.6% 19.9% 17.6% 2.03
Sports Sunglass PurchasersRubber Temples
Lens polarizationSports Sunglass Purchasers
Sports Sunglass Purchasers
Q10: Please indicate the value / importance of the following attributes when purchasing a pair of high-quality premium sport sunglasses.
Appendix A: VisionWatch 2016 Sports Sunglass Report
Mirrored lenses
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Not Important At All Not ImportantSomewhat Important Important Very Important Weighted Score
August 2011 NA NA NA NA NA NAAugust 2012 NA NA NA NA NA NAAugust 2014 3.1% 7.1% 21.2% 31.9% 36.6% 2.92
September 2015 4.4% 6.9% 21.1% 31.8% 35.7% 2.87May 2016 2.5% 7.8% 21.8% 31.1% 36.9% 2.92
Not Important At All Not ImportantSomewhat Important Important Very Important Weighted Score
August 2011 NA NA NA NA NA NAAugust 2012 NA NA NA NA NA NAAugust 2014 1.3% 2.9% 8.6% 23.6% 63.6% 3.45
September 2015 1.0% 1.0% 7.4% 25.1% 65.5% 3.53May 2016 0.7% 1.6% 7.3% 24.5% 65.9% 3.53
Not Important At All Not ImportantSomewhat Important Important Very Important Weighted Score
August 2011 NA NA NA NA NA NAAugust 2012 NA NA NA NA NA NAAugust 2014 9.3% 19.8% 24.5% 24.3% 22.1% 2.30
September 2015 10.7% 15.6% 25.0% 25.1% 23.6% 2.35May 2016 6.4% 14.7% 24.4% 27.1% 27.4% 2.54
Safety rating
Q10: Please indicate the value / importance of the following attributes when purchasing a pair of high-quality premium sport sunglasses.
Eye doctor recommendation
Sports Sunglass PurchasersUV protection
Sports Sunglass Purchasers
Appendix A: VisionWatch 2016 Sports Sunglass Report
Sports Sunglass Purchasers
50
Not Important At All Not ImportantSomewhat Important Important Very Important Weighted Score
August 2011 NA NA NA NA NA NAAugust 2012 NA NA NA NA NA NAAugust 2014 11.7% 22.2% 29.3% 22.3% 14.5% 2.06
September 2015 11.4% 18.3% 34.0% 22.7% 13.6% 2.09May 2016 9.9% 19.1% 30.8% 23.3% 16.9% 2.18
Not Important At All Not ImportantSomewhat Important Important Very Important Weighted Score
August 2011 NA NA NA NA NA NAAugust 2012 NA NA NA NA NA NAAugust 2014 10.4% 15.3% 28.5% 26.0% 19.6% 2.29
September 2015 8.2% 13.0% 29.6% 28.0% 21.2% 2.41May 2016 6.2% 12.8% 27.8% 29.8% 23.4% 2.51
Not Important At All Not ImportantSomewhat Important Important Very Important Weighted Score
August 2011 NA NA NA NA NA NAAugust 2012 NA NA NA NA NA NAAugust 2014 0.6% 0.6% 4.7% 21.5% 72.5% 3.65
September 2015 0.4% 0.2% 4.5% 20.8% 74.0% 3.68May 2016 0.3% 0.9% 5.1% 19.9% 73.8% 3.66
User / buyer reviews (i.e. Yelp)
Q10: Please indicate the value / importance of the following attributes when purchasing a pair of high-quality premium sport sunglasses.
Sports Sunglass PurchasersComfort
Appendix A: VisionWatch 2016 Sports Sunglass Report
Friends and family recommendation
Sports Sunglass Purchasers
Sports Sunglass Purchasers
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Not Important At All Not ImportantSomewhat Important Important Very Important Weighted Score
August 2011 NA NA NA NA NA NAAugust 2012 NA NA NA NA NA NAAugust 2014 0.8% 1.6% 6.8% 26.7% 64.1% 3.52
September 2015 1.0% 0.8% 6.8% 26.3% 65.1% 3.54May 2016 0.4% 1.3% 5.4% 27.2% 65.7% 3.56
Not Important At All Not ImportantSomewhat Important Important Very Important Weighted Score
August 2011 NA NA NA NA NA NAAugust 2012 NA NA NA NA NA NAAugust 2014 8.0% 13.8% 24.5% 25.3% 28.3% 2.52
September 2015 9.2% 12.0% 25.7% 27.1% 25.9% 2.48May 2016 5.5% 11.8% 23.7% 29.5% 29.5% 2.66
A Chain Sporting Goods Retailer
Local independent
sporting goods retailer Local skate shop Local ski shop Local bike shop Local surf shop Paragon
August 2011 18.4% 7.8% 2.6% 10.1% 4.6% 3.1% 0.5%August 2012 11.9% 20.8% 7.4% 2.3% 7.9% 4.7% 2.0%August 2014 24.2% 9.9% 3.3% 6.2% 5.4% 4.5% 1.6%
September 2015 21.5% 8.5% 3.2% 6.2% 5.8% 3.3% 1.7%May 2016 22.2% 8.4% 3.1% 4.7% 4.4% 2.9% 1.8%
Durability
Sports Sunglass PurchasersWarranty / insurance / protection plan
Appendix A: VisionWatch 2016 Sports Sunglass Report
Q10: Please indicate the value / importance of the following attributes when purchasing a pair of high-quality premium sport sunglasses.
Sports Sunglass Purchasers
Sports Sunglass Purchasers
Q11: Which retailer(s) did you visit to purchase your current pair of sport sunglasses?
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REI /EMS Zumiez Tilly’s Volcom Pacsun The O Store
Local sporting goods retailer near sports
activityAugust 2011 2.9% 2.5% 1.5% 1.8% 3.3% 4.1% 14.1%August 2012 0.7% 3.5% 2.7% 1.7% 4.7% 4.8% 13.7%August 2014 3.7% 3.5% 3.5% 2.9% 5.2% 5.4% 13.4%
September 2015 4.2% 2.8% 3.0% 4.9% 5.6% 5.4% 11.6%May 2016 3.6% 3.5% 3.3% 3.7% 4.9% 5.7% 11.2%
Independent optical retailer or
chain optical retailer Online Retailer
Sunglass specialty retailer (e.g. Sunglass
Hut) OtherAugust 2011 10.0% 14.5% 3.6% 21.5%August 2012 13.6% 16.8% 3.0% 19.2%August 2014 13.6% 20.8% 4.9% 18.1%
September 2015 11.7% 19.8% 18.6% 17.6%May 2016 13.9% 21.3% 19.6% 16.4%
Sports Sunglass Purchasers
Sports Sunglass Purchasers
Appendix A: VisionWatch 2016 Sports Sunglass Report
Q11: Which retailer(s) did you visit to purchase your current pair of sport sunglasses?
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Appendix B: May 2016 Vision Council Sports Sunglasses Survey
Ask if Q17 = A1‐A11 AND/OR ASK if Q8=A2 (Rx Sunglasses): We would now like to ask you a few brief questions about sport sunglasses. These are sunglasses developed for outdoors sporting activities with physical activity.
Ask if Consumer Wears Plano or Rx Sunglasses Ask if Q17 = A1‐A11 AND/OR ASK if Q8=A2 (Rx Sunglasses): E1. Which of these activities have you taken part in during the past year? Select All That Apply; Randomize Responses; Two Columns; Anchor A25 “None of the Above” at the end.
A1: Surfing A2: Snow Skiing A3: Snowboarding A4: Skateboarding A5: Moto Cross Riding A6: BMX Riding A7: Mountain Bike Riding A8: Rock Climbing A9: Rallycross A10: Waterskiing A11: Jet Skiing A12: ATV Riding A13: Road bicycle riding A14: Running A15: Camping A16: Hunting A17: Hiking A18: Fishing / Angling A19: Boating A20: Baseball A21: Golfing A22: Tennis A23: Walking A24: Shooting (Skeet, Trap or Range) A25: None of the Above
Ask if E1 = A1‐A18 E2: What is your favorite sport sunglass brand?
Open Ended Text Box
54
Ask if Consumer Wears Plano or Rx Sunglasses Ask if Q17 = A1‐A11 AND/OR ASK if Q8=A2 (Rx Sunglasses): E3: Please indicate if you recognize any of the following sport brands? Select All That Apply; Two Columns; Randomize Responses (Anchor A22 “Other”)
A1: Spy
A2: Costa Del Mar
A3: Bolle
A4: Kaenon
A5: Native Eyewear
A6: Maui Jim
A7: Smith Eyewear
A8: Quiksilver
A9: Gargoyles
A10: Electric
A11: Von Zipper
A12: Dragon Eyewear
A13: Oakley
A14: Arnette
A15: Roxy
A16: Stussy
A17: Ironman
A18: Shwood
A19: Wiley X
A20: Under Armour
A21: Hobie
A22 Other
A23 Vuarnet
Ask if Consumer Wears Plano or Rx Sunglasses Ask if Q17 = A1‐A11 AND/OR ASK if Q8=A2 (Rx Sunglasses): E4: Have you purchased, or do you own, sunglasses (or goggles) that you use primarily for sport activities? Select one
A1: Yes A2: No A3: Don’t Know / Not Sure
Ask if E4 = A1 E5: Do you primarily use sunglasses or goggles when participating in sport activities? Select one (Rotate responses A1 – A3 and anchor A4 “Don’t Know / Not Sure”)
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A1: Primarily sunglasses A2: Primarily goggles A3: I use both sunglasses and goggles equally A4: Don’t Know / Not Sure
Ask if E4 = A1 E6: Do the sports sunglasses (or goggles) that you purchased or own have any of the following features? Select all that apply (Randomize)
A1: Rx (Prescription) lenses A2: Polarized lenses A3: Photochromic lenses (get darker in the light) A4: Hydrophobic lens treatment (water repellent/anti‐fog)
Ask if E4 = A1 E7: What color are the lenses in your sports sunglasses (or goggles)? Select one (Rotate responses A1 – A10 and anchor A11 and A12‐‐“Other” and “Not Sure”)
A1: Amber A2: Blue A3: Brown A4: Copper A5: Gray A6: Green A7: Orange A8: Pink / Rose A9: Red A10: Yellow A11: Other A12: Not Sure
Ask if E7 = A1‐A11 E8: Why did you purchase sunglasses with that specific color / tint? Select all that apply (Rotate responses A1 – A5 and anchor A6 and A7‐‐“Other” and “Don’t Know”)
A1: I like the look of the lens color/tint. A2: The lenses improve my overall vision. A3: The lens color /tint helps block glare so that I can perform better.
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A4: I’ve worn sunglasses with that lens color / tint before and I wanted the same type. A5: I wanted to try a new lens color / tint when I bought these sport sunglasses. A6: Other A7: Not Sure
Ask if E4 = A1 E10: Please indicate the value / importance of the following attributes when purchasing a pair of high‐quality premium sport sunglasses. Matrix‐style question (FIVE POINT BANNER SCALE: 1=Very Important; 2=Important; 3=Somewhat Important; 4=Not Important; 5=Not Important At All) (Randomize answer stubs A1‐ A11)
A1: Rubber temples A2: Lens polarization A3: Mirrored lenses A4: Safety rating A5: UV protection A6: Eye doctor recommendation A7: Friends and family recommendation A8: User / buyer reviews (i.e. Yelp) A9: Comfort A10: Durability A11: Warranty / insurance / protection plan
Ask if E4 = A1 E11: Which retailer(s) did you visit to purchase your current pair of sport sunglasses? Select All That Apply; Two Columns; Rotate Responses A1‐A17; Anchor A18 “Other” at the end
A1: A Chain Sporting Goods Retailer (i.e. Sports Authority, Modell’s, Dick’s, Footlocker , etc.)
A2: Local independent sporting goods retailer A3: Local skate shop A4: Local ski shop A5: Local bike shop A6: Local surf shop A7: Paragon A8: REI /EMS A9: Zumiez A10: Tilly’s A11: Volcom A12: Pacsun
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