Maximize Social Media Throughout the

Employment Lifecycle

Presented by:Dan Oakes Director, SourceRight Solutions

Roy G. Krause President & Chief Executive Officer, SFN Group

Sponsored by:

Emerging Workforce Survey

Attracting &

Retaining Talent…

Will Never Look the Same Again

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SOCIAL MEDIA

A cultural shift that’s…

Changing the Way We Find and Keep

The Workforce Working

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19971999

20032005

2007The Emerging

Workforce® Study

Because We Asked...

How Do We Know?

199719992003200520072009

For Over 12 years

2009

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Even We Were Surprised by the Answers...

Emerging Workforce Survey

Employees Have…

New expectations of job search experience

Changed the entire meaning of job search

Employers Adjusting to…

Increased transparency into company’s culture

Controlling online reputation before it controls

them

Harnessing social media to attract, engage,

retain

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Agenda

A few fundamentals of social mediaRecruiting talent in a digital worldUsing social media to retain workersBest practices of social media

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Fundamentals of Social Media

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Social Networking Revolution

SELF-EXPRESSION

DIS

CO

VERY

INTER

ACTIO

N

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EVERYONE

Who is Really Using it?

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And We Mean EVERYONE

LinkedIn adds 1 new member, EVERY SECOND!

If Facebook were a country, its population would be LARGER THAN THE U.S.!

The number of twitter users increases by 300,000…….EVERYDAY!

24 Hours of Video Uploaded EVERY MINUTEon YouTube

1.56 TRILLION text messages sent,PER YEAR!

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Are YOU One of Them?

Yet 76% of companies still

DO NOT Have a

Social Media Strategy

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Emerging Workforce Survey

Most companies have lackluster success

How successful have yourcompany’s social media strategies been?

Very Successful Successful Somewhat successful

Not at all successful

8%

25%

85%

15%

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And Most Companies Are Struggling With The Same Old Challenges...

Emerging Workforce Study

51% of HR Executives Say Finding Qualified Talent at all Levels is Top HR Challenge

56% Expect 10%+ of Workforce To Leave

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Emerging Workforce Study

By 2020 there will be a shortage of 14 MILLION post- secondary educated workers

By 2015, 76% OF U.S. JOBS

will demand highly skilled employees.

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Are You Changing the Way YOU Find Them?

Emerging Workforce Survey

Social Media is Changing the Way People Find Jobs...

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Emerging Workforce Survey

Diversify Your Recruitment Platforms

Pre Web

Web 1.0

Web 2.0

Finding jobs offline

Finding jobs online

Finding jobs

via Social Media

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Emerging Workforce Survey

We asked HR executives…

What Are YOU Doing

to Find the Best Talent?

What do YOU think they said?

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Emerging Workforce Survey

Internet Job boards (43%)

Referrals

(58%)

Classifieds (20%)

Online/Social

Networking (4%)

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Looking for a Job, Anyone Know a Good Company?

Evolution of Recruiting & Staffing

Monster

1:Many

1:1

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Less than half (44%) of companies today are using social networking outlets to recruit new talent

Emerging Workforce Survey

“Get the organization’s name out there” is the top reason why companies use social networking

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The majority of companies aren’t utilizing tailored recruitment strategies

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Emerging Workforce Survey

My organization utilizes tailored recruitment strategies based on different age groups or profes-

sions

I am more worried about talent shortage today, as compared to

one year ago.

11%

11%

39%

30%

33%

37%

17%

22%

Strongly Agreee Somewhat Agree Somewhat Disagree

Strongly Disagree

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Employees’ Want to Know What They’re Getting Into…

And They Can Easily Find Out…

Greater transparency into culture, mgmt style, and mission

Growing importance of corporate mission to employees, and connection to referrals

Two-pronged social media strategy: Manage corporate reputation & Clearly communicate corporate mission

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Employees who feel their company has a clear and followed-

through upon mission statement are nearly twice as likely to

refer a friend to their employer (52% vs. 31%)

Are you using social media to clearly communicate your brand and corporate mission?

Guess What’s Back in Style?Corporate Mission

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Emerging Workforce Study

Once You Find Great Talent...

How Are You Going to KEEP Them?

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Rebound Success Will Depend on Ability to

Keep Star Talent in Place to Drive Renewal & Growth

Employers Still Don’t Get ‘It’:

Cost control: 52% say maintaining costs is top priority (versus 33% in 2005)

Recruiting: A priority to 51% vs. 68% in 2005

Retention: Only 23% concerned with retention (versus 57% in 2005)

Retention Should NEVER Go Out of Style

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Emerging Workforce Survey

We asked HR executives…

What do YOU Believe Are the Top Drivers of Retaining Talent?

What do YOU think they said?

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DISCONNECTED

Employees and employers have widely different views on retention drivers

EMPLOYERS’ VIEW

1. Management Climate

2. Supervisor Relationship

3. Culture & Work Environment

4. Benefits

5. Financial Compensation

6. Growth & Earnings

7. Time & Flexibility

8. Training

EMPLOYEES’ VIEW

1. Benefits

2. Financial Compensation

3. Growth & Earnings Potential

4. Management Climate

5. Time & Flexibility

6. Culture & Work Environment

7. Supervisor Relationship

8. Training

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Emerging Workforce Survey

Only 13% of employees say their employer is putting more effort into retaining them

Efforts Falling Short

33% say their employer is doing less now than year ago

Only 20% companies use social networking to retain existing employees

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Give Employees a Reason to Stay

Workers have inherent desire for efficiency & innovation> 95% of workers today prefer a job that allows them to think

creatively

> 88% of workers prefer a job that allows them to think of new &

better ways to do things

Growth potential is the top reason workers stay,

beyond pay/benefits

94% of workers agree that they should seek

their own career development, wherever it might be…

THROUGH ONLINE DEVELOPMENT, CREATIVE FORUMS

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A Budget-Friendly Solution

Less than half of companies (41%) offer online career development options

Social Media can help communicate and market your growth and development programs

Financially friendly, scalable and effective in reaching workers

Podcasts, webinars and MP3s are new venues for providing employees career and personal development opportunities

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Let Employees Be Heard

Facebook, wikis, and blogs offer workers an opportunity to share their opinions, connect with co-workers and blow off steam.In return, employees feel that they have a voice and a part of your company

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Make Work Fun Again

Mergers, acquisitions, bankruptcies, etc. all

contribute to fear and anxiety

Laughter and humor can curb the

highest of anxiety levels

Consider entertainment value that

social media outlets offer

Departure from traditional

“corporate messaging”

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Your Water Cooler Just Went VIRAL

Extend the Reach of Communication

Social media can’t be matched when it comes to keeping workers’ informed and exposed to executive management

Twitter offers CEOs and other executives a way toconnect, share personality, communicate company news, etc.

Use Twitter, blogs, and similar outlets as acomponent of communication strategy-- not the entirety of your program

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What Have We Learned?

Social Media Best Practices

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The Workforce is Changing…

And social media is shifting the dynamics of how we interact with the workforce.

CULTIVATETALENT

ATTRACTTALENT

RETAINTALENT

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Suggested Goals of Social Media Outlets

Expand one-to-one networking capabilities

Increase brand awareness among job seekers

Increase online registrations via click-to-apply job process

Fosters real-time feedback, ability to deliver customer service in seconds

Launch thought leadership program, series to educate, build recognition & begin fostering relationships

Better response rate

24/7 communication vehicle

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Social Media Strategy

Consider Key AudiencesDetermine who you want to talk to, where

they can be found online, andwhat topics they

are generally interested in?

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Social Media Strategy

Define Your Organization’s Voice

If young, innovative company, your communications should be informal and perhaps involve humor.

For others, a more formal tone is appropriate.

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Social Media Strategy

BE TRANSPARENT: The more transparent you are, the more likely you’ll be trusted.

On the GM blog, they write

about repayments to the

government, the recent CEO's

resignation and new corporate

hires. This communication is

giving us access to important

information and showing that

even a behemoth company

like General Motors can be

transparent.

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Social Media Strategy

Leverage Entertainment Value

Social media has skyrocketedin popularity because it provides a departure from the stodgy, traditional “corporate messaging” of the past. Use cartoons, spoofs, viral videos, etc.

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Social Media Strategy

Be DiversifiedCyberspace is a big place. Social media strategy needs to take this into account—use a variety of initiatives, blogs, podcasts, YouTube, etc.

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Social Media Strategy

Engage AudienceEnsure efforts provide value in some way to audience, drive action and establish ongoing relationship.

Google has a channel on YouTube, in which Google's Matt Cutts responds to the questions posed by webmasters and online marketers in its various forums that it feels have broad applicability and relevance to the community at large.  

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Thank you &

Questions?

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