| RETAIL BRAND DESIGNER

301.542.5791 | themattcave@gmail.com | General Portfolio | Packaging Portfolio

SUMMARY

• I am a designer + creative director with over 20 years of experience.

• I’ve been specializing in brand identity & packaging design for Consumer Packaged Goods for the last 8 years.

• In addition to the work presented here, I’ve worked on projects that I am not allowed to share yet such as Kraft, Kellogg's, Walmart, Tetrapak, Kroger, Sunkist, Keebler, Smuckers, Anheuser Busch, Nutri-Grain, Organic Valley & Kashi.

MY CAREER GOALS

• Continue to develop impressive brand design work

• Work with a brand design agency or in-house team

• Continue to share my fine art work in galleries and museums

CONSUMER BRANDING WORK

LOGO DESIGN SUMMARY

PACKAGING DESIGN SUMMARY

ga!eryBEFORE + AFTER

HARVEST LARK | BEFORE

HARVEST LARK | AFTER

WALMART BEEF | BEFORE

Discover : Genuine Steak House Current Brand State

WALMART BEEF | AFTER

CRAVE ART DIRECTED THE FOOD STYLEDPHOTOGRAPHY AND IN STORE SIGNAGE

WALMART BAKERY | BEFORE

WALMART BAKERY | AFTER

before

after

CRAVE ALSO REDESIGNED PACKAGING CONTAINERSTO IMPROVE APPETITE APPEAL, ENVIRONMENTAL IMPACT

AND TO HELP ELEVATE THE PERCEIVED VALUE

STRUCTURAL PACKAGING CONSULTING

SUGAR PLUM FAIRY | BEFORE

CLIENT ONLY HAD PRIVATE LABEL PRODUCT BRANDING BEFORE(WHOLE FOODS & TRADER JOE’S)

SUGAR PLUM FAIRY | AFTER

ORGANIC COTTAGE | BEFORE

Discover : Organic Cottage Existing Logo & Business Card

ORGANIC COTTAGE | AFTER

NEW BRAND CREATION

MY PHILOSOPHY

IN 3 WORDS

DO GREAT WORK

MY CORE PRINCIPLES

design smart

keep it simple

build great relationships

discover brand’s ‘true voice’

be passionate

help my clients win

be down-to-earth

and have fun.

MY DESIGN PROCESS

DISCOVER +DEFINE

DESIGN +REFINE

PRODUCE +INTEGRATE

discover + define

design + refine

produce + integrate

| RETAIL BRAND DESIGNER

301.542.5791 | themattcave@gmail.com | General Portfolio | Packaging Portfolio