Post on 17-May-2015
description
Matching the media to the message
Ed RodleyMuseum of Science, Boston
Tonight’s talk
Tonight’s talk
• Introduction
Tonight’s talk
• Introduction
• Overview of our exhibit development process
Tonight’s talk
• Introduction
• Overview of our exhibit development process
• Star Wars!
Tonight’s talk
• Introduction
• Overview of our exhibit development process
• Star Wars!
• Picking appropriate technologies
Tonight’s talk
• Introduction
• Overview of our exhibit development process
• Star Wars!
• Picking appropriate technologies
• Questions (and hopefully, answers)
I’m Ed Rodley
I’m Ed Rodley
• I’m a dork
I’m Ed Rodley
• I’m a dork
• with a liberal arts bkgd
I’m Ed Rodley
• I’m a dork
• with a liberal arts bkgd
• exhibit developer for 20+ years
I’m Ed Rodley
• I’m a dork
• with a liberal arts bkgd
• exhibit developer for 20+ years
• current research interests include new media, mobiles, and AR
MOS exhibit development process
MOS exhibit development process
MOS exhibit development process
• Figure out the big picture with the big picture people
MOS exhibit development process
• Figure out the big picture with the big picture people
• Learn a bunch
MOS exhibit development process
• Figure out the big picture with the big picture people
• Learn a bunch
• Come up with goals with the right people
MOS exhibit development process
• Figure out the big picture with the big picture people
• Learn a bunch
• Come up with goals with the right people
• Educate your team
MOS exhibit development process
• Figure out the big picture with the big picture people
• Learn a bunch
• Come up with goals with the right people
• Educate your team
• Come up with messages with your team and sort them
MOS exhibit development process
• Figure out the big picture with the big picture people
• Learn a bunch
• Come up with goals with the right people
• Educate your team
• Come up with messages with your team and sort them
MOS exhibit development process
MOS exhibit development process
• Brainstorm experiences with your team
MOS exhibit development process
• Brainstorm experiences with your team
• Write the interpretive framework with your content team
MOS exhibit development process
• Brainstorm experiences with your team
• Write the interpretive framework with your content team
• Prototype, prototype, prototype
MOS exhibit development process
• Brainstorm experiences with your team
• Write the interpretive framework with your content team
• Prototype, prototype, prototype
• Build it
MOS exhibit development process
• Brainstorm experiences with your team
• Write the interpretive framework with your content team
• Prototype, prototype, prototype
• Build it
• Open it
MOS exhibit development process
• Brainstorm experiences with your team
• Write the interpretive framework with your content team
• Prototype, prototype, prototype
• Build it
• Open it
• Evaluate it. Did it “work?”
Star Wars: Where Science Meets Imagination
Figure out the big picture with the big
picture people
Learn a bunch
Learn a bunch
Learn a bunch
Learn a bunch
Come up with goals with the right people
Educate your team
Come up with messages with your team and sort them
Brainstorm experiences with your team
Brainstorm experiences with your team
Brainstorm experiences with your team
Brainstorm experiences with your team
Write the interpretive framework with your
content team
Prototype, prototype, prototype
Prototype, prototype, prototype
Prototype, prototype, prototype
Prototype, prototype, prototype
Prototype, prototype, prototype
Build it
Open it
Evaluate: Did it “work?”
Picking appropriate technologies
A museum exhibition is “the medium of media”
Dan Spock
A museum exhibition is “the medium of media”
Dan Spock
An exhibition utilizes:
A museum exhibition is “the medium of media”
Dan Spock
An exhibition utilizes:
• the written word,
A museum exhibition is “the medium of media”
Dan Spock
An exhibition utilizes:
• the written word,
• sound,
A museum exhibition is “the medium of media”
Dan Spock
An exhibition utilizes:
• the written word,
• sound,
• image,
A museum exhibition is “the medium of media”
Dan Spock
An exhibition utilizes:
• the written word,
• sound,
• image,
• moving image,
A museum exhibition is “the medium of media”
Dan Spock
An exhibition utilizes:
• the written word,
• sound,
• image,
• moving image,
• performance,
A museum exhibition is “the medium of media”
Dan Spock
An exhibition utilizes:
• the written word,
• sound,
• image,
• moving image,
• performance,
• installation, and most recently,
A museum exhibition is “the medium of media”
Dan Spock
An exhibition utilizes:
• the written word,
• sound,
• image,
• moving image,
• performance,
• installation, and most recently,
• digital electronics.
A museum exhibition is “the medium of media”
Dan Spock
An exhibition utilizes:
• the written word,
• sound,
• image,
• moving image,
• performance,
• installation, and most recently,
• digital electronics.
120 artifacts
2,000 sq ft theater experience
object theater
PDA-based multimedia tour
25 interactives
2 hours of unique video
website
and a National Geographic book
So how’d we choose how to use all these media?
So how’d we choose how to use all these media?• We had clear goals and messages.
So how’d we choose how to use all these media?• We had clear goals and messages.
• We used them to make informed decisions about media.
So how’d we choose how to use all these media?• We had clear goals and messages.
• We used them to make informed decisions about media.
• We weren’t interested in any media for its own sake, only for the affordances it offered.
Clear goals and messages
• Make it easier to make hard decisions without it getting personal.
• Help you choose how to use technologies.
• Take the spotlight off the technologies as “the thing” and lets them be “the vehicle” instead.
Informed decisions
• We spent a long time coming up with criteria for the qualities every exhibit needed to possess.
• No exhibit can meet every criterion. However, you can make sure that each theme area contains exhibits that hit every one. It’s the mix that matters.
Criteria
Criteria• Connections
• To SW movies
• To tech and eng. standards
• To outside resources
Criteria• Connections
• To SW movies
• To tech and eng. standards
• To outside resources
• Star Quality
• immersive
• iconic
• photogenic
Criteria• Connections
• To SW movies
• To tech and eng. standards
• To outside resources
• Star Quality
• immersive
• iconic
• photogenic
• UD
• physcially accessible
• multisensory
• cultural connection
• gender appeal
Criteria• Connections
• To SW movies
• To tech and eng. standards
• To outside resources
• Star Quality
• immersive
• iconic
• photogenic
• UD
• physcially accessible
• multisensory
• cultural connection
• gender appeal
• Appeal
• kids, families
• adults w/o kids, SW fans
• teachers, students
Criteria• Connections
• To SW movies
• To tech and eng. standards
• To outside resources
• Star Quality
• immersive
• iconic
• photogenic
• UD
• physcially accessible
• multisensory
• cultural connection
• gender appeal
• Appeal
• kids, families
• adults w/o kids, SW fans
• teachers, students
• Operations
• touring feasability
• maintenance
• artifact concerns
• staffing required
Criteria• Connections
• To SW movies
• To tech and eng. standards
• To outside resources
• Star Quality
• immersive
• iconic
• photogenic
• UD
• physcially accessible
• multisensory
• cultural connection
• gender appeal
• Appeal
• kids, families
• adults w/o kids, SW fans
• teachers, students
• Operations
• touring feasability
• maintenance
• artifact concerns
• staffing required
• Fits Tech Plan
• exposure to new tech
• engages in design process
• explores social implications
Criteria• Connections
• To SW movies
• To tech and eng. standards
• To outside resources
• Star Quality
• immersive
• iconic
• photogenic
• UD
• physcially accessible
• multisensory
• cultural connection
• gender appeal
• Appeal
• kids, families
• adults w/o kids, SW fans
• teachers, students
• Operations
• touring feasability
• maintenance
• artifact concerns
• staffing required
• Fits Tech Plan
• exposure to new tech
• engages in design process
• explores social implications
• Fits Messages
• You can have fun using tech. skills to design a future...
• Both real and fantasy tech begin w. imagination
• It helps to know about science.
• To turn ideas into tech., you have to design, build, test.
• You need to think about implications
• New techs are being created righ tnow...
Criteria• Connections
• To SW movies
• To tech and eng. standards
• To outside resources
• Star Quality
• immersive
• iconic
• photogenic
• UD
• physcially accessible
• multisensory
• cultural connection
• gender appeal
• Appeal
• kids, families
• adults w/o kids, SW fans
• teachers, students
• Operations
• touring feasability
• maintenance
• artifact concerns
• staffing required
• Fits Tech Plan
• exposure to new tech
• engages in design process
• explores social implications
• Fits Messages
• You can have fun using tech. skills to design a future...
• Both real and fantasy tech begin w. imagination
• It helps to know about science.
• To turn ideas into tech., you have to design, build, test.
• You need to think about implications
• New techs are being created righ tnow...
• Miscellaneous
Informed decisions - video example
• On big screens
• On small screens
• On handheld screens
• Embedded in interactives
• On website
• Display medium determined content often.
• Ex. movie clips are very wide, don’t look good on squareish PDA screens, while talking heads are squares
• Therefore SW clips ended up on big monitors in gallery and PDA got lots of ppl talking. This led to aiming the whole PDA at the folks who made the movies and the RW tech
Media for its own sake
Media for its own sake
• We wanted it to look Star Wars-y. It would’ve been expensive to build.
• We wanted the pieces to interact with each other. Hard to do physically.
• We wanted the scene to react to the choices visitors made.
• We wanted there to be people in each scenario. Imposible to do otherwise.
Why Augmented Reality?
Questions?