Post on 10-May-2015
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“ “Mastering the Three Giants”Mastering the Three Giants”
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Marketing Is - “The average American is exposed to about 3,000 advertising messages a day.
Globally corporations spend over $620 billion each year to make their products seem desirable and to get us to buy them. ”
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The Marketing Mixinventing the productdesigning itproducing itpricing it
AND
The technique of selling it.
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2011, Maven Media NY All Rights Reserved
Advertising Is -
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The action of calling something to the attention of the public especially by paid announcements.(courtesy Merriam-Webster)
“Flimflammery, Ballyhooliganism, Puffery, Outlandish Publicity Stunts,
Memorable Events And Showmanship”
The key ingredients of modern Public Relations: Creation of an established pitchPress materialsMarketing the brandStrategic contacts Memorable special events
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MARGARET GORMAN, the First Miss America
Good P.R.RECOGNITION OF A SYMBOL
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Direct Marketing aka (direct response)
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The old way
Email Marketing – Stand Out. Be Remarkable. Have a Sense of Humor
VIDEO MESSAGEJason is an Olympic cyclist, motivational speaker, and business coach. "My own life experience with blindness has led me to my passion of helping others reach their full potential and tap into the winner within."
Email a confirmation me@me.com
Speak to you then.
VIDEO MESSAGE
The New Way
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A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data.
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2011, Maven Media NY All Rights Reserved
Collateral and Press KitsCollateral and Press KitsMicrosoft Publisher Media Kit Templates.
On your computer waiting for you to use.On your computer waiting for you to use.
Make FriendsBe Part of the Conversation. Don’t Interrupt it!
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FACT: The Smart Money is on INTERACTIVITY
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Customer Relationship Management orCRM=What happens when they find you is key.
Social Media Icons
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RSS (aka RSS Feed)Really
Simple
Syndication
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RSS (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. [2] An RSS document (which is called a "feed", "web feed",[3] or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.Web feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place. Courtesy WikipediA
The Smart Money Is On Partnerships
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Buzz Marketing andThe Blair Witch Project
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2011, Maven Media NY All Rights Reserved
Guerrilla Marketing--- Advertising With a Twist
Can Include:Public Relations
Street Product GiveawaysAdvertising Stunts
Mobile DigitalAttention-getting Street
Graphics Product Placement
CROWD SOURCING
Crowdsourcing is based on a system of cooperation in which a company can enlarge the marketplace.
Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.
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Don’t Let This Happen To You!Win Friends. Influence People.
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Contact Me
MAVEN MEDIA NEW YORK
WWW.MAVENMEDIANY.COM
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