The Social Media Ecosystem

By Danielle Brigidabrigidad@nwf.org

How Content Ranks at NWFSocial Media

Blog Posts

News Articles

Features

Evergreen Content

Formal

Informal Right Now

3 years from now

Remember Why You’re There

• Research and Learning• Build Relationships• Improve Reputation• Issues Awareness• Driving Traffic• Actions Taken• Fundraising

Listen, Communicate, Create, Track

Good Way to Spend Time on Social Media

ListeningCommunicatingCreating/ExperimentingTracking

25%

35%

25%

15%

Using RSS Feeds to Listen

What do you need?

1. A Feed -> Go to a search page like google.com/blogsearch

2. Type in the keyword you’d like to track3. RSS the results

Searching for your issue

Become a Subject Matter Expert

Be Reciprocal! (Mutualistic and Symbiotic)

Photo by James Jordan, Flickr

Turn Failure…

Into Success!

Maintenance and Outreach

Organize Friends, Followers and Fans

Example of a Twitter Listhttp://twitter.com/#!/NWF/nwfstaff

Tweeting from All Over the Country

@NWFCalifornia

@NWFalaska

@OurPublicLands

@NWFPacific

@TXwater

@restorewetlands

@NWFTribalLands

Enhancing Your outreach

Create a Welcome Page with iframeshttp://bit.ly/iFrameTabs

http://bit.ly/NWFpages

Use Facebook as your page…

• Comment on other pages and photos• Respond to other comments

Promote Causes on Facebook

http://www.causes.com/oilspill

Measuring Social Media Efforts

Danielle BrigidaManager of Social MediaNational Wildlife Federation@starfocus or @nwf

Ways to Measure Social Media

• Web Analytics • Sharing Analytics• Subscribers• Linked Sites• Comments• Actions

Small Act’s Thrive

Measuring Individual Posts

Measure Several Accountswww.twentyfeet.com

Examples: Track Sharing Metrics

Know the specific analytics offered…

Tracking Network-Specific Analytics

Think about Trackable Objectives!

http://www.devonvsmith.com/2010/07/a-social-media-measurement-plan/

Track Tweet Reactionswww.topsy.com and www.bit.ly

Notice Growth of Followerswww.twittercounter.com

New Facebook Insights

Measuring Facebook

Breakdown

• Fans <- Who your fans are• Reach <- Your total reach (through fans)• Who’s talking about this...

Robust Tracking

Guide: http://bit.ly/Fbinsights

Ways to Help NWF on Social Media

• Support content in Yammer and your colleagues

• Support the external community

• Track successes and

share what you’ve learned

1. Join Stumbleupon

• 15 Million Users• 85% in the US • Is consistently in the top traffic driver

for NWF

Stumbleupon sent 60,000 pageviews to NWF’s homepage last quarter.

2. Follow us on Foursquare.com/nwf

Great Social Media Resources

Questions?Danielle Brigida

brigidad@nwf.org@starfocus @nwf