Mastering social media in 44 minutes or lessYour mileage may vary

jeff.medaugh@gmail.com@jeff_medaugh

obviously you have a web site right?

a typical startup landing page

example: IP member

now we need to find you

branding yourself on Google means knowing about Google weirdness

what website ranks higher than all others on Google search?

LinkedIn ranks highest over all social networks and web builder sites

Google ranks blogs in this order:

In video:

outranks

Flickr is the only photo site Google cares about

now let’s talk about you

You have a Wiki entry, right?

Your Wiki page is humble

There is no marketing on Wikipedia

you can promote on

Cloudera’s home page

IP example

Is Facebook important?

Facebook is weird, you have to “like” a company to complain about them

if your target market uses these sites, you should be there also

Trending toward social / mobile apps and less web access

Net/net – Use LinkedIn robustly, also use Facebook especially if you are doing B2C solutions.

Use Wordpress for blogs and Vimeo but since blogs and videos can be linked, it’s less important.

Legal Issues

You can be liable by accident

Typical Legal Issues

• Defamation• Intellectual Property• Trade Secrets• Rights of Publicity• Publication of Private Facts• Intrusion into Seclusion

https://www.eff.org/

most common problems: oversharing customer info, leaking trade secrets,

the comments field

monitor spam, flame wars and trolling on all your forums constantly

Assuming you have:

You need a video channel

Even if you have a face for radio

What I learned from

lessons learned: high production costs delivered 63 views

links were buried, tags were wrong, speaker was not attractive

same subject, different format, 2680 views, no cost

New Rules for Video

• Less than 3 minutes (hit song, not concept album)

• Check sound quality, composition and lighting but strive for authenticity

• Create a YouTube or Vimeo channel– Product Features and Demos– Customer Testimonials– Interviews with thought leaders (i.e. you)– Turn off comments! (Or monitor hourly)

techniques for looking bigger and smarter

The Marketing Content Ladder

SOURCE: http://convinceandconvert.com

Reuse and Expand:

• You post something on a forum and get positive feedback

• The forum post becomes a blog entry with a bit more detail

• The blog entry becomes a white paper or longer form article or video

• The white paper becomes collateral• Rinse/repeat in slightly different formats

you post similar content but in different formats

because you don’t control how people get there

Web Wrapup

• Cover the basics – Wiki, LinkedIn, Facebook

• Be aware of legal issues• Use SHORT videos, strive for authenticity• Be a friendly expert, post to forums, be a

voice in your community• Use Marketing Content Ladder and

feedback loops from posts/comments

monitoring and measuring

additional links at the end of this deck but strive for quality first

Twitter: The Final Frontier

interestingness

your twitter persona is your personal brand

be useful and promote as little as possible

get others to promote you instead via RT (retweet)

avoid auto-DM except for events or customer support

example: interestingness

example: expertise

example: persona

example: boring

example: hashtags/links

example: be yourself

final example: boring celebrities

Yet together they have 22 million followers

so there.

Last word on Twitter

Use #hashtags

Try to co-op hash tags that relate to your company and use them consistently

Who is the one person who should never tweet?

Wrap Up• Your mileage may vary, be patient• Be consistent, strive for quality• Pimp occasionally but get others to pimp

for you and RT them• Use all channels, you never know who is

watching• Don’t be boring

Web Resources:

• Writing content for search engines:– Check Google autocomplete– Keywords: freekeywords.wordtracker.com– Google Tools: google.com/trendsadwords.google.com/select/

KeywordToolExternal– seokeywordanalysis.com/seotools– vretoolbar.com/keywords

Tweet Resources:

• Tweet 2 to 4 times a day at max– Use Buffer or TweetLater to queue up tweets

and release them during the day

• Tweet between 8 am and 7 pm

• If it could be a press release, don’t bother

Resources: measuring/monitoring

– Twitter Tools• Facebook Grader• Twitter Grader• Topsy• Tweet Effect• Tweet Stats• What the Trend• Tagal.us (dictionary of hashtags)

Questions?

jeff.medaugh@gmail.com@jeff_medaugh