E A CraigAug, 14, 2012

Marriott Rewards + Gamification - Identify travel styles

Badges – permitYou to show off your

Travel style

New Segmentation = self segmentation?

Like to access contest

Like takes you to appPermission – Marriott

Gathers your data

OK, we’re finally in – theLayout + incentives are

enticing

To play, click on images To make a series

of choices

To play, click on images To make a series

of choices

Choices = yourTravel DNA – visualised

Via badge

One more step

An entry form to fill outPLUS a confirmation of

‘Like’

Facebook sharing facilitated

Winner to be announced Sept 5 2012