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Michael Shoer

Managing Partner

Brooklyn LooneySocial Ad Specialist

Christina WrightAccount Director

Danielle Amos

Director of Content

Management

Is This What You Want?You want people to notice your business

You want people to be interested enough to shareYou want to generate revenue

You want to know it is working

Are you doing this?You post new member deals on Facebook

You boost these posts to fans and their friends

You consistently offer good discounts to get sales

You keep a close eye on page likes

The Result

You Yell. They tune out.

Your Clutter Creates Confusion

THIS IS NOT HEALTHY

2009-2015Emails tracked as SPAM up 1600%

THIS IS NOT HEALTHY

The FIRST STEP TO HEALTH

Here’s How

Tell stories promoted to be seen only by non fans and prospects in your area• Stop selling to those already sold by publicly

posting new member offers on your public pages.

Produce stories (not ads) about what makes your gym better than others• Target to your most AVAILABLE audience and

those interested in your competitors.

What is an Ad?

An ad today is not the ad of yesterday. It is a paid placement of specific stories , images and videos promoted to

selected audiences that appear in a users newsfeed. .

Building Followers

Capturing Prospects

Stories to drive actions

social search visibility

MARKETING TODAY

Nearly 90% of all activity is mobile

MARKETING TODAYMillennials (25-

35) represent the largest

demographic in the United States

and your most valuable

customer.

MARKETING TODAYMillennials (25-

35) represent the largest

demographic in the United States

and your most valuable

customer.

• Prefer Digital Media• Tune Out Sales Pitches• Trust People They Know• Do Their Research

http://blog.hubspot.com/marketing/adjust-traditional-marketing-tactics-millennials-var

Read More: https://www.whitehouse.gov/sites/default/files/docs/millennials_report.pdf

SOCIAL MARKETING TODAY

Action

Engage

How Do You Know?

1. Story Likes, Shares, Comments, Views, Clicks are your measure of engagement.

2. “social influence” increasingly drives friend referrals, social-web leads, and joins.

3. Knowing WHO is most interested is critical to ensuring relevant.A Drop in Friend Referrals and Engagement can also indicate a

member retention problem

Focus on the Big Picture, not just

one indicator.

Are You Reaching The Prospects Most Available to You?

The SECRET SAUCE

• Stop Selling to Your Fans• Focus on them selling you• Limit offers to Prospects• Know who is interested• Know who is available• Social is about People

Schedule a Complimentary Review

Michael@cwi.me770-329-2487

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Tracking Links

Tracking Numbers

Target Audiences

Coor

dina

ted

Mes

sagi

ng

Integrated Analytics

Reach• Multiple

Platforms• Small Bites

Engage

• Personal & Relevant

• Interesting & Memorable

Convert• Recognize• Reward• Relationship

Coordinated Messaging Means

Social

Email

App

Targeted

Web