Marketplace 4.0 @CMEGroup@AllanSchoenberg

2

CME Group Overview

• #1 futures exchange

globally by volume

• Provide futures & options

on futures trading &

clearing

• FY 2009 Revenue of $2.6B

• Strong record of growth

through acquisitions and

strategic partnerships

– CBOT Holdings (2007)

– NYMEX Holdings (2008)

– BM&FBOVESPA (2008)

– Dow Jones Indexes (2010)

• Deep liquidity in key benchmarks

across all asset classes

• Diverse, committed customer base

• Vertically integrated technology

and clearing

• Commitment to excellence,

innovation and customer focus

Combination is greater

than the sum of its parts

3

Driving Global Growth

• Joint ventures, equity

investments, third party

services (order routing, CME

Globex, CME Clearing)

• Leadership becoming more

distributed geographically

• Offices in NY, Washington D.C.,

Houston, London, Sao Paulo, Toyko

and Singapore

• Growing global sales force

• Eight high speed, high

capacity telecommunications

hubs, with additional hub

planned for Kuala Lumpur

Broadest global

distribution

• CME Globex

customers in

over 80 countries

• Market data

customers in

150 countries

Percentage of total volume traded outside of US hours

has increased from 15% in Q408 to 19% in Q409

Social What?

5

“Social media is people having real-time

conversations online.”

1.0

2.0

3.0

4.0

source: brian solis

4.0

What’s Our Strategy?

@jbernoff@charleneli

Promote and Discuss the Key Attributes of Our Brand in Real Time Through Social Platforms

Brand Enthusiasm

Customer Service

Issues Management

Build Advocacy

4.0

Those “aha” Moments

"I ended up having one of my best days in months that night," Mr. Grisafi said. "It really affected me, to the sum of a large amount of money.”

Know Your Audience

@IndianaGrainCo

16

@StockTwits – the human ticker

Who Do We Want to Reach?

• Customers/traders

• Partners

• Lawmakers

• Regulators

• Media

• Influencers

• Employees

Accessible

Transparent

Authentic

Validation?

754,732 Followers

746 Twitter Lists

22

The Google Effect

BtoB Magazine

Lessons Learned

• This is not about you…it’s about them (70/30)

• It’s not a silver bullet

• Be social…monitor, listen, respond

• Try new things and benchmark

• Understand the risks/rewards

Next Steps?

• Company education/training

• Financial Services/B2B Recognition (top 5)

• Connect with people -- Monitor, listen, respond

• Video

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Twitter: @allanschoenberg/@CMEGroup

Blog: http://www.cmegroup.com/openmarkets

http://www.b2bvoices.com

LinkedIn: http://www.linkedin/com/in/allanschoenberg

You can download this presentation here:

http://www.slideshare.net/allancme